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Building Scientific Institution’s Brand with Online Instruments

Summary

The brand image is fundamental for the scientific institution. In the high- competitive market the brand may have a significant impact on students decisions but also the decisions made by other stakeholders. The usage of online tools in creating brands and the brand awareness is standard nowdays and is present in many business strategies. The aim of the article is to present the problem on the example of scientific institutions. Based on literature review and empirical study the authors described the usage of most popular online tools in creating the scientific institutions’ brands.

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Risk factors for intracerebral hemorrhage after treatment with recombinant tissue-type plasminogen activator for acute ischemic stroke

variables for having intracerebral hemorrhage. All clinically significant variables or P < 0.20 by univariate analyses were included in subsequent multivariate logistic regression analyses. Analytical results were presented as crude OR, adjusted OR, and 95% confidence intervals (CI). Data analyses were performed with STATA software (College Station, TX, USA). An online tool to predict the risk for intracerebral hemorrhage after rt-PA treatment was produced by using the final model of multivariate logistic regression analysis. The probability equals 1/[1+e –x ]. X

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Clinical factors associated with death from acute pulmonary embolism in Thailand

model was 0.77. An online tool for calculating the risk of pulmonary embolism mortality is available at http://202.28.94.20/pulmonary . Table 2 Factors associated with death, by multiple logistic regression analysis Variables Univariate odds ratio (95% CI) Adjusted odds ratio (95% CI) Age 1.00 (0.96, 1.03) 1.08 (0.93, 1.26) Oxygenation 0.32 (0.14, 0.71) 0.21 (0.06, 0.78) ECG: right ventricle strain 8.10 (2.56, 25.64) 4.04 (0.40, 40.57) Cancer 1.18 (0.43, 3.24) 3.02 (0.21, 44.39) Discussion

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Analysis of Online Marketing Management in Czech Republic

Abstract

Background and Purpose: Doing business over the Internet has become increasingly competitive for many companies. The aim of this study is to analyse the current state of utilizing online tools, approaches of Czech companies to the management of online marketing activities and to identify weaknesses and opportunities of these activities.

Methodology/Approach: The paper presents empirical research that uses two different approaches in investigation: (1) descriptive quantitative research of current state, based on examination of websites of a sample of 4,584 Czech companies and (2) questionnaire survey among 161 Czech companies which do business via the Internet.

Results: There is a large gap that currently exist between the use of social media and its connection to marketing activities. The competitive level of the use of social media in the Czech Republic is still low compared to the USA companies. The online marketing management (OMM) of the majority of companies rely on individual assessment and do not use any metrics or management methodologies. One of the main problems of OMM is the ever increasing number of tools used in marketing activities as well as low possibility of a broader perspective on the success of cross channel marketing activities.

Conclusion: In the future, it is expected that a large number of Czech companies will increasingly use online tools as social media for their marketing activities. In the context of this development they cannot rely only on individual assessment to manage these activities as they do currently, but they will have to use comprehensive tools or methodologies. Based on this, we can conclude that Czech companies still have enough opportunities for a better use of online tools for marketing purposes.

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E-portfolios and relational space in the early education environment

Abstract

This paper considers the role of eportfolios as an online tool intended to foster greater engagement between parent, teacher and child in early education settings. Drawing on New Zealand based research, I will critically examine the introduction of this technology as more than an addition into already existing ECEC services. Rather, I will highlight the generative impact it has in facilitating new kinds of relations between parents, teachers and managers, within what I term an emergent ‘virtual landscape of ECEC’. Ultimately I argue that this landscape is shaped by asymmetries of power, which allow for processes of subjectification and governing in ECEC to occur in new ways.

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Examining Learners’ Interaction in an Open Online Course Through the Community of Inquiry Framework

Abstract

Open online courses are becoming more prevalent at local level and for and professional development objectives. Proper instructional design combined with use of online tools can promote learner interaction in online environments. Using the Community of Inquiry (CoI) framework, this study aimed at examining learners’ interaction and their perceptions of teaching presence, social presence, and cognitive presence in an open online course offered for professional development in three Swedish universities. The course was free and open to all, attracting participants from all over the world. In order to understand the online interactions of the course, three presences of CoI were matched to three types of interaction (Moore, 1989). Data were collected through a slightly revised version of the CoI instrument and open-ended questions were added. Survey results showed that participants had high perceptions of the three presences in the course. Results also yielded significant relationships between teaching presence and cognitive presence, as well as social presence and cognitive presence. The findings suggest that deploying a set of online tools combined with appropriate pedagogical approaches in designing open online courses could foster learner interaction especially learner-content interaction and cognitive presence.

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Sociability and its impact on successful team work in an online environment

Abstract

The aim of this study is to explore the relationships between team members and their influence on a team achievement during project work in an online environment. Thirty English language students (from an upper secondary school in Prague) worked in twelve teams on a detailed guided tour through one historical Prague district by means of an online tool wiki. The main aim of the research was to answer the questions: Does student’s sociability have an impact on team work, and if it does, to which extent? The methods of a post-questionnaire, a sociometric-rating questionnaire SORAD (Hrabal and Hrabal, 2002) and the analysis of students′ wiki contributions were used. Firstly, the paper deals with the terms sociability and sociometry, then the research is introduced and finally, the results are presented. The results show that student’s position in a class plays more important role in team cooperation and collaboration than their personal preferences or motivation.

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Cognitive Pretesting and pretest of the STRAIN questionnaire to elaborate work-related stress of health care staff in Switzerland / Verständlichkeitsprüfung und Pretest des STRAIN-Fragebogens zur Erhebung der Arbeitsbelastung bei Gesundheitsfachpersonen in der Schweiz

Abstract

The workforce shortage in health care is a major challenge worldwide. In Switzerland, this shortage is not only demographically caused but also due to workload. Adequate measures require a good data basis. The aim of this study is to test instrument specially developed for the health professions to measure work-related stress in practice. Cognitive pretesting was used for the evaluation. Overall, 18 semi-structured single-interviews with nurses and nursing assistants were conducted. In two rounds, the question-answer-process was analysed for 11 questions. The STRAIN questionnaire was then pretested by 17 health professionals. In the first round, 42 problems were identified based on the phases of the “Cognitive Aspects of Survey Methodology”. Of these, 57 % were comprehension problems. This was shown by the polysemantic usage or unknowingness of terms. Further 38 % were problems with the answer categories, such as a missing category or an inappropriate formulation. Further questions were modified through a final pretest. The uniform comprehensibility has been achieved. Due to the questionnaire length, an online tool with a save function should be used. The results of this study are similar to those of comparable studies, which also show the most common problems with understanding. This is due to changes of concepts’ meanings over time and culture. A cognitive pretest is therefore recommended, especially for a heterogeneous target group such as health professions.

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Electrical Engineering Education in India: Past, Present & Future

Abstract

The present paper deals with the issue of Electrical Engineering, particularly its impact and standard of education in India from its initiation till present date. We have explored the transition of Electrical Engineering from disciplines of science to a discipline of engineering and technology. A comprehensive study of Electrical Engineering education framework in India at various stages has been done along with a comparison of educational institutes among BRICS nations, namely Brazil, Russia, India, China and South Africa. We have also acknowledged Electrical Engineering as an important domain of engineering and technology. Indian Government’s efforts to improve the quality of Electrical Engineering education in India through internet based interactive online tools and its endeavors to decrease the rising levels of greenhouse emissions for the betterment of our environment has been appreciated in this paper. We have analyzed a plethora of Electrical Computer Aided Design (ECAD) simulation tools, available for the welfare of electrical engineering academia, as well as industry based electrical engineering applications. Electrical Engineers are destined to play a decisive role in the socio-economic future of India and the world, as they have been doing this since the 19th century. Keeping this fact in mind, we have decided to refer to the present employment opportunities available in India covering the private sector as well as the public one. The role of renewable energy in the creation of numerous sustainable jobs for the already huge and exponentially growing youth population of India has a mention in this paper. In conclusion we have formulated some recommendations to educational institutes and Indian Government which will help Electrical Engineering academia-industry flourish in the near future.

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Isatis Armena (Brassicaceae), New For Flora Palaestina

. SimpleMappr, an online tool to produce publication-quality point maps. [June 2015]. http://www.simplemappr.net . W arwick S. I., F rancis A. & A l -S hehbaz I. 2006. Brassicaceae: Species checklist and database on CD-Rom. Plant Syst. Evol. 259 (2–4): 249–258. Z ohary M. 1966. Flora Palaestina . 1 . Israel Academy of Sciences and Humanities, Jerusalem.

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