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References Final Evaluation Report of the Cost Action 20. (2006) Draft Version. London. Wurff, R.v.d. & Lauf, E. (eds) (2005) Print and Online Newspapers in Europe. A Comparative Analysis in 16 Countries. EU-COST a 20. Amsterdam: Het Spinhuis


With the arrival of the Internet the already-existing mass media have undergone a complete revolution. Among the most affected subtypes one could easily distinguish the press, which had to find its own place within the new medium. The fierce competition in the realm of online publishing has engendered a number of idiosyncratic linguistic devices used to lure the readers. One of the most popular ones is the phenomenon recognized as clickbait, i.e. an umbrella term for a number of techniques used to attract attention and arouse curiosity. In the following paper, we shall investigate the presence of the said phenomenon in online headlines. In order to do that we shall perform a corpus-based analysis of the data acquired from the most popular American social news outlets on the Internet, namely Buzzfeed, TMZ and E!Online. Apart from establishing the extent to which clickbait has dominated online headlines, we shall also pinpoint and discuss the specific linguistic techniques used to attract potential readers.


The present article explains why it is important to consider newspapers’ formats and content sections in discourse analyses. It performs a comparative analysis of the choice and naming of content sections in the print and online editions of three major Norwegian newspapers published in 2010. The concept of paratexts is stressed and used as an analytical tool through a four-dimensional framework. The analysis shows that sections that appear across paper brands and platforms refer quite conventionally to specific topics and genres, whereas sections that appear solely online rather tend to highlight social functions, social roles and social actors. Through their paratexts, the online-specific sections answer questions of who and why instead of what. In this sense, there seems to be a discursive development in the principles underlying text classification and navigation, turning towards a more dialogical and person-oriented discourse online.


The newspapers are in a pressed situation of circulation decline. This is partly a consequence of increased Internet usage, a development the papers themselves have helped push forward. This survey reveals that Norwegian newspapers executives do not approve fully of their own organizations’ online activities, and explores their rationale for online publishing: Is it marketing of the print product, the development of new business, or are the newspapers still in an explorative mode?

Introduction When, in 2013, the Danish media organisation Politikens Hus introduced a payment wall on its online site, it did so against a backdrop of the increased success of the online newspaper over a 15-year period, and a decline in readership, and thus advertising revenue, of the printed paper. It seems that slowly but steadily the power balance between old and new media has shifted, but without a guarantee that the new platforms can compensate for losses elsewhere in the media organisation. Professional journalism currently finds itself in a fluid

, Carol; Huge, Michael, & Hoffman, Lindsey (2012). ‘All the News that’s Fit to Post: A Profile of News Use on Social Networking Sites’. Computers in Human Behaviour 28(1):113-119. Green, Joshua, & Jenkins, Henry (2011). ‘Spreadable media: How audiences create value and meaning in a networked economy’, pp. 109-127, in Nightingale, Virginia (ed.) The handbook of media audiences . Oxford: Blackwell Publishing. Hedman, Ulrika (2009). Läsarmedverkan: lönande logiskt lockbete (Readers’ contributions: Profitable logical bait: The online newspapers’ user generated content


The main line of the study is bound to the conditions, demonstrations and effects of colloquiality (colloquialization) parameter that has been applied in the current electronic media communication sphere. Colloquiality as a non-verbal, structural and compositional attribute of a piece of communication is primarily present in the open, semi- and non-official communication contacts with direct, immediate involvement of their participants. In traditional print journalism built on the verified principles of printedness/ writtenness, colloquiality occurs as a secondary, accompanying attribute of the media communication pieces. Regardless of the genre affiliation of the newspaper products, it helps perform their, e.g., documentary, persuasive, captivating, characterizing, relieving or aesthetic functions. Apart from the parameter of printedness, both mainstream and alternative (complementary) online media generally calculate upon the advanced options of the visual code systems. Thus, language-based online newspapers are easily supplemented with simultaneous, additional, or substitutional means and procedures of cinematographic origin, e.g., a surprising choice, dynamic edition, purpose-made superposition of the text, audio and video sequences being applied through hyperlinking, audiovisual effects, etc. Besides, accompanying dialogization and consequent de-officialization of online newspapers are changing conventional characteristics of the journalistic style. The expanding zone of colloquiality loosens the standards of codified language in written/printed communication. Boundaries between the varieties in the framework of language stratification are already easily penetrable. The material base and argument platform of the study consist of author texts published in the Slovak online alternative news media.


Media plays a crucial role in democratic and political participation. Media is also important in construction of identity and for the feeling of belonging. In this article we concentrate on the media habits of young minority people in Norway. These groups have a crosscultural competence, a double identity, and an interest in news both from their heritage nation and from Norway. They are frequent users of online newspapers, and they are highly skilled in ICT. Further, their interests in news are combined with a critical awareness of how different minority groups are presented. Altogether, these circumstances represent a new situation for media producers and for journalism in general. In a multicultural community, journalists ought to be aware of the diversity of their audience and be willing to include minorities in news productions. Most importantly, a balanced presentation of minorities in media is a prerequisite for inclusion.

References Allern, S. (1997) Når kildene byr opp til dans . Oslo: Pax forlag. Bjørnsen, G. (2005) Journalister i støpeskjeen? Om holdninger til yrke og tdanning blant journaliststudentene i Volda og Oslo . Hio Rapport 5 2003 nr. 23. Bjørnsen, G., Hovden, J., & Ottosen (2007) Fra valp til vakbikkje. En longitudinell undersøkelse av norske journaliststudenter, Nordicom Information 29(4), 57-69. Boczkowski, P.J. (2004) Digitizing the News: Innovation in Online Newspapers. Cambridge, Massachusetts: The MIT Press. Cottle, S., & Ashton, M. (1999) From BBC

”, Television New Media , vol. 9 no. 5: 371-391. Cramerotti, A. (2009) Aesthetic Journalism : How to Inform Without Informing . Bristol, England: Intellect Ltd. Engebretsen, M. (2007) Digitale diskurser: Nettavisen som kommunikativ flerbruksarena . (Digital discourses. The online newspaper as an arena for various forms of communication) Kristiansand: Høyskoleforlaget. Engebretsen, M. (2013) Visuelle samtaler. Anvendelser av fotografi og grafikk i nye digitale kontekster . (Visual conversations. Applications of photography and graphics in new digital contexts) Bergen