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Abstract

Claiming that interest in local vs. foreign news is one way of measuring orientation towards local and greater society, this paper utilizes a Norwegian survey with questions about interest in news to identify groups with different orientations. The study builds on local/cosmopolitan dichotomy, but takes this further by claiming that rather than two, there are four different ways of orienting oneself towards local and greater society on the basis of local/foreign news interest. The author suggests that a categorizing of individuals into either ‘locals’, ‘cosmopolitans’, ‘local cosmopolitans’ or the ‘disconnected’ is a more fruitful way of dealing with this matter. The results show that gender, age, education and ties to one’s domicile may help explain which type of individual constitutes each of the four categories. Comparing traditional media with the Internet, the study shows that the level of interest in news on the Internet is generally lower, but that the patterns tied to the traditional media are transferred relatively unchanged to the Internet.

number of news omnivores, disconnects and specialists across the two countries. Rather, we are primarily interested in the trends over time within the two countries – and the ways that these trends are similar (or dissimilar) in the two nations. The Norwegian data are from the TNS Gallup, Forbruker & Media undersøkelsen (The Consumer and Media Survey). This survey has been conducted annually since 1994. We use available data collected in 1995 and 2012. The sample was collected according to the following procedure: First, 30,000 persons were extracted from a

factor analysis in order to discover transnational audience repertoire clusters. Eight such trans- or supranational repertoires were found, with descriptive labels like “Social media news explorers” and “Quality news omnivore”. As a secondary research purpose, Van Damme and colleagues (2017) were curious to see how these independently established trans-European audience news repertoires might or might not align with the supranational media systems of Peruško and colleagues’ (2015) model. Would a supranational news repertoire like the “Traditional local news