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Abstract

Claiming that interest in local vs. foreign news is one way of measuring orientation towards local and greater society, this paper utilizes a Norwegian survey with questions about interest in news to identify groups with different orientations. The study builds on local/cosmopolitan dichotomy, but takes this further by claiming that rather than two, there are four different ways of orienting oneself towards local and greater society on the basis of local/foreign news interest. The author suggests that a categorizing of individuals into either ‘locals’, ‘cosmopolitans’, ‘local cosmopolitans’ or the ‘disconnected’ is a more fruitful way of dealing with this matter. The results show that gender, age, education and ties to one’s domicile may help explain which type of individual constitutes each of the four categories. Comparing traditional media with the Internet, the study shows that the level of interest in news on the Internet is generally lower, but that the patterns tied to the traditional media are transferred relatively unchanged to the Internet.

countries would become reclustered when systematically compared with each other across borders. Using a qualitative approach based on Q methodology (factor analysis of small samples), identical studies were first carried out in the nine countries (e.g., see Swart et al., 2017 , which found five national news repertoires in the Netherlands, and Peruško et al., 2017 , which found six national news audience repertoires in Croatia). Across the nine countries emerged a total of 49 national news audience repertoires, which were subjected to a second-order Q methodological

about? How Relevance Works for News Audiences . The Reuters Institute of the Study of Journalism: Digital News Project. https://reutersinstitute.politics.ox.ac.uk/our-research/what-do-news-readers-really-want-read-about-how-relevance-works-news-audiences Schweizer, Corinne; Puppis, Manuel 2018. ‘Public Service Media in the ‘Network’’. – Lowe, Gregory Ferrell; Van den Bulck, Hilde; Donders, Karen (eds.) Public Service Media in the Networked Society . Nordicom, 109–124. Silverman, Craig 2017. Lies, Damn Lies, And Viral Content . Tow Center for Digital Journalism

Tabloid News Sites’, Journalism Studies , 13(4): 550-565 Kovach, B. & Rosenstiehl, T. (2001) The Elements of Journalism. What Newspeople Should Know and the Public Should Expect , New York: Crown Publishers. MacGregor, P. (2007) ‘Tracking the Online Audience’, Journalism Studies , 8(2): 280-298. Manovich, L. (2001) The Language of New Media , Cambridge: MIT Press. McKenzie, C.Lowrey, W., Hays, H., Chung, J.Y., Woo, C.W. (2011) ‘Listening to News Audiences: The Impact of Community Structure and Economic Factors’, Mass Communication and Society , 14(3): 375

.01.2019). Facebook Business (2014b). Learn More About the People that Matter to Your Business with Facebook Audience Insights , https://www.facebook.com/business/news/audience-insights (accessed: 27.01.2019). Ghani, N.A.; Hamid, S.; Hashem, I.A.T.; Ahmed, E. (2018). Social media big data analytics: A survey, Computers in Human Behavior, In Press, available: https://doi.org/10.1016/j.chb.2018.08.039 . Haynes, D.; Bawden, D.; Robinson, L. (2016). A regulatory model for personal data on social networking services in the UK, International Journal of Information Management, 36

journalism are Shrinking the News audiences and weakening Democracy - And what News and Outlets can do about it . Cambridge, Harvard University Press. Price, V., & Zaller, J.R. (1993) ‘Who Gets the News? Alternative Measures of News Reception and their Implication for Research’, Public Opinion Quarterly 57(2): 133-164. Prior, M. (2007) Post-Broadcast Democracy. How Media Choice Increases Inequality in Political Involvement and Polarizes Elections. Cambridge University Press, Cambridge, NY. Prior, M. (2005) ‘News. Vs. Entertainment: How increasing Media Choice Widens

sites has become increasingly common. This distribution form is not fully comparable to the previously presented news outlets, since sharing in social media includes all of them and many more, and the control of distribution is in the hands of users and algorithms. In an analysis of digital transformation in the older news audience, it is, however, interesting to see how people orient themselves to news in social media in comparison with news sites from established distributers. When analysing use of news via social network sites, it is evident that this has not yet

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://doi.org/10.1515/comm.2011.004 Fletcher, R., & Nielsen, R. (2017). Are news audiences increasingly fragmented? A cross-national comparative analysis of cross-platform news audience fragmentation and duplication. Journal of Communication , 67 (4), 476–498. https://doi.org/10.1111/jcom.12315 10.1111/jcom.12315 Fletcher R. Nielsen R. 2017 Are news audiences increasingly fragmented? A cross-national comparative analysis of cross-platform news audience fragmentation and duplication Journal of Communication 67 4 476 498 https://doi.org/10.1111/jcom.12315 Hallin, D., & Mancini

the Press (1999) Online Newcomers More Middle-Brow, Less Work-Oriented: The Internet News Audience Goes Ordinary, people-press.org/dataarchive/#1999 Accessed May 23 2006. Picard, R.G. and Brody, J.H. (1997) The Newspaper Publishing Industry. Needham Heights, MA: Allyn and Bacon. Prismo (2006) Screen Comparison http://www.prismo.ch/comparisons/notebook.php Accessed Sep 17 2006. Rogers, E.M. (2003) Diffusions of Innovations, 5th ed. New York, NY: Free Press, p. 215. Rosenberg, J. (Dec 2002) The Tablet PC’s Implications For Newspapers, Editor & Publisher. Schiff, F

behavior and human decision processes 114 1 37 48 https://doi.org/10.1016/j.obhdp.2010.09.001 Flaxman, S., Goel, S., & Rao, J. M. (2016). Filter bubbles, echo chambers, and online news consumption. Public Opinion Quarterly , 80 (S1), 298–320. https://doi.org/10.1093/poq/nfw006 Flaxman S. Goel S. Rao J. M. 2016 Filter bubbles, echo chambers, and online news consumption Public Opinion Quarterly 80 S1 298 320 https://doi.org/10.1093/poq/nfw006 Fletcher, R., & Nielsen, R. K. (2017a). Are news audiences increasingly fragmented? A cross-national comparative analysis of