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References Broddason, Thorbjörn (1996) Television in Time. Research Images and Empirical Findings. Lund: Lund University Press. Buckingham, David (2002) ‘The Electronic Generation? Children and the New Media’, in Leah A. Lievrouw and Sonia Livingstone (eds.) Handbook of New Media. Social Shaping and Consequences of ICTs. London: SAGE Publications, pp. 77-89 Buckingham, David (2000) After the Death of Childhood. Growing Up in the Age of Electronic Media. Cambridge: Polity Press. Carey, James W. (1989/1992) Communication as Culture. Essays on Media and Society. New


This article presents selected conclusions from the survey carried out in 2016 among the junior high schools located in the Lubuskie Voivodeship regarding how the parents assess the new media use in contemporary schools. The text presents parents’ opinions on the new media activity of students, the support by the new media in teaching and learning, building contacts between the school and parents as well as the (self-)promotion of the school. The article also contains a short description of the new media activity of parents of contemporary teenagers and the characteristics of the media world in which the parents were brought up.

. Mendelson, and David D. Kurpius. "Public Life and the Internet: If You Build a Better Website, Will Citizens Become Engaged?" New Media & Society 10 (2008): 179-201. Coleman, Stephen. "New Mediation and Direct Representation: Reconceptualizing Representation in the Digital Age." New Media and Society Vol. 7, No. 2 (2005): 177-198. Corburn, Jason. Street Science: Community Knowledge and Environmental Health Justine. Cambridge: The MIT Press, 2005. Dahlgren, Peter. "Internet, Public Spheres and Political Communication: Dispersion and Deliberation." Political


The article is an attempt to confront Lev Manovich’s soft technological determinism with two contemporary media - the smartphone and the mobile application called Instagram. The analysis is based on the characteristics of a term called “new media” identified by Manovich, with emphasis on variation and cultural transcoding. The verification of accuracy and the use of the soft technological determinism in the context of selected new media has varied by the discourse on contemporary new media and constitutes an interesting point of view. The evolution and the development of both variation and cultural transcoding (two elements conditioning their universality which continually shows an upward trend) regarding mobile media, give an opportunity to forecast their productive potential.

communication and learning. International Journal of Heritage Studies . 2000, 6(1), 9–31. HOOPER-GREENHILL, Eilean. Museums and Education: Purpose, Pedagogy, Performance (Museum Meanings). e-book. Nex York: Routledge, 2007. JONÁK, Zdeněk. Informační společnost. In: KTD: Česká terminologická databáze knihovnictví a informační vědy (TDKIV) [online]. Praha: Národní knihovna ČR, 2003- [cit. 2016-12-11]. Dostupné z: . LIEWROW, Leah A. a Sonia LIVINGSTONE. The Handbook of New Media: Social Shaping and

References Beekman, Rene. 2005. Review of New Philosophy for New Media, by Mark B.N. Hansen. Leonardo vol. 38 no. 4: 355-356. Bergson, Henri. 1991 [1896]. Matter and Memory. New York: Zone Books. Bonitzer, Pascal. et al. 2000 [1986]. The Brain is the Screen. An Interview with Gilles Deleuze. In The Brain Is the Screen: Deleuze and the Philosophy of Cinema, ed. Gregory Flaxman, 365-73. Minneapolis: University of Minnesota Press. Deleuze, Gilles. 2009 [1983]. Cinema 1. The Movement-Image. London: Continuum. Deleuze, Gilles. 1989 [1985]. Cinema 2. The Time


The present time is a period of dynamic development of new media, which should be accompanied by a more profound reflection over their impact on human development. The research on the impact of new media on children seems to be important as children become increasingly exposed to the virtual world, at the same time exploring reality. The time and commitment with which they “absorb” media images is bound to take its toll on a child’s psyche, which manifests itself in the imaging. The article presents the research on drawing activity of children from 3 to 12 years old in the context of changes occurring in these activities brought about by the visual language of new media. The fact that this extensive research has been carried out over an interval of 10 years (in 2004 I carried out an analysis of 4180 drawings of children and youth aged 3 to 18 years, while in the study repeated in 2014 I examined 2134 drawings of children aged 3 to 12 years), makes it possible to compare the results of the two studies, and also to confront them with descriptions of children’s drawings found in the specialized literature. In this way, the obtained characteristics may be referred to the visual language used to construct the new media image. Qualitative and quantitative analyses, as well as a comparison of the results, have allowed not only changes in the children’s drawing activities to be determined, but also indicate the direction of these changes. For the research, it was also important to find arguments in favour of media education with reference to visual education and defined as training, that pertains to the entire contemporary iconosphere.


In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.

-113. Chiu, T., Fang, D., Chen, J., Wang, Y., & Jeris, C. (2001) ‘A Robust and Scalable Clustering Algorithm for Mixed Type Attributes in Large Database Environment’, In: D. Lee, M. Schkolnick, F. Provost & R. Srikant (eds.) Proceeding of the Seventh ACK SIGKDD International Conference on Knowledge Discovery and Data Mining . NY: ACM Press, 263-268. Drotner, K. (2001) Media for the Future: Children, Youth and the New Media Landscape. [Medier for fremtiden: Børn, unge og det nye medielandskab]. København: Høst & Søn. Egea, J. M.O., Menéndez, M.R., & González, M


The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks).

The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.