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Abstract

The turn of the 20th and 21st c. was marked by the development of experience economy, in which the basic commodities are not specific products, but the customers’ emotions, impressions and experiences. Tourism has always been a particular “holiday experience industry”. In recent years, however, the importance of the conscious creation of emotional tourism products has become even greater; we may observe continuous efforts to multiply and intensify tourism experience. The key activities to achieve this goal include transforming tourism infrastructure into unique tourism attractions, enlarging traditional services/service packages by elements providing additional emotions and satisfaction, using modern technologies in order to add virtual entities to real tourism space (augmented reality), as well as to conveniently record tourism experience and share it with the public

Abstract

Social tourism is in some specific forms older than the tourist industry as we know it in the modern period of its development. In its modern form is a child of the modern industrial society. Many elements of the modern tourist development meant progress because of the strongly marked social component, and some areas have begun to develop markedly after a “social tourism” have been developed in them. The modern tourism and modern social tourism in some countries, particularly high-income countries harmoniously complement and contribute to the economies of their countries. On the other hand, as the dominant economic activity, help the social and personal development members of the social classes whose financial status is very sensitive, and sometimes even threatening.

Abstract

Tourism, as an economic activity is incorporated in various elements of the culture of receptive destinations, but also in elements of cultural traditions of emitting regions. One part of the approach to observing tourism as a social process lies in the human need for rest, and for establishing emotional balance, which is damaged through repetitive everyday life of neoliberal society and economy, in particular. This kind of approach has created certain stereotypes, where a tourist “must feel good” in the architecture of Dubrovnik, which is larger than life. However, researches have shown that modern tourism, with shortened stay, rushing from one destination to another, does not, in reality, bring the feeling of happiness. There are far more negative emotions being projected, which are questioning if the tourism as business activity is relaxing at all.

Abstract

Nowadays, dance plays an important role in the modern tourism industry. Today, the craze for dancing creates great opportunities for cultural tourism. However, it should be remembered that there is a great danger of losing the most important meaning of dance by commercializing and reducing its essence. Dance tourism as discussed in the article is understood as travel for the purpose of learning about dance and its culture in places where given dance styles were born, or where they play an important national role as well as enjoying great popularity among the local community. This article is an introduction to the issue of dance tourism in an anthropological context. It presents potential attractions related to dance in the perspectives of cultural and sports tourism, it has an illustrative and descriptive character while its method is a literature review and presentation of popular examples.

Abstract

Countries develop their nautical tourism depending on their nature potentials and resources and in line with their national economic strategies. The main development determinant is a national strategy as the basis of all plans and activities. The nautical tourism development encourages tourism destination development and impacts on economic and social sustainability. Nautical tourism is a specific form of modern tourism trends whose extremely important and highly profitable economic influence is largely visible in numerous multiplicative effects. Renown world researches prove that nautical tourism is one of the most important economic activities in tourism sector, perceived in Croatia as one of the most competitive tourism products. The objective of this paper is to point at the necessity of differentiation of communication strategy and marketing placements towards target markets focused on attracting yachtsmen taking into account their different demographic and sociographic profile. The research and comparative analysis conducted in American and European yacht clubs showed significant differences in selection of tourism destinations based on demographic and sociographic profile of yachtsmen in specific geolocation. The purpose of this work is to prepare the comparative analysis of the European and American yachtsmen profiles, which will serve to create targeted strategic marketing model of attracting foreign yachtsmen in selection of their holiday tourism destination. The conclusions of this research show that Croatia has still not fully capitalized its potential in the nautical tourism sector and that the more comprehensive market segmentation is necessary in the process of planning how to attract foreign yachtsmen.

Abstract

Increased number of tourists traveling abroad has been on a steady rise for several decades. However, an explosion of tourist travel can be followed from the end of the 1960’s. This trend largely coincides with the development of the neoliberalist form of capitalism in the world. Therefore, modern tourism, in many ways, can be seen as the product of neo-liberal phase of the development of modern capitalism. This trend is not seen only as a result of neo-liberal phase in the development of the modern world economy. This is a trend for mindedness itself. One of the most important rules that underlie the contemporary neoliberal thought is the rule of market. It seems that this neoliberalist rule in the tourist industry has reached its peak. The market in tourism regulates not only goods production, but it fully regulates the lives of people involved in tourism. Consumers of tourist products are not aware of manipulation, they are even grateful for the manipulative activities of which thay are object. On the other hand, many tourists themselves are part of the general neoliberal mentality. Many tourists not only accept the rules, but are also deeply involved in their implementation and enforcement. The paper will make an overview of some of the basic features of neoliberalism as economic thought and philosophy of life and connect it with contemporary trends in tourism.

Abstract

The experience of recent years shows that geotourism in post-mining objects has got a large development potential due to, among others, moving away from the typical museums to modern tourism products much more engaging visitors and the transition from the idea of 3S (sun, sand, sea) for 3E (experiment, excitement, education) and 4H (heritage, handicraft, habitat, history). In the article the specifics of the tourism product in projects related to the adaptation and using of post-mining objects and sites were presented. The article presents an assessment of the possibility of building a branded tourist product based on the relics of the mining industry in the context of the development and implementation of subsequent phases of the project consisting in making these relics available to tourists. The examples of completed projects, among others, in Poland and Germany were used. The division of the primary and secondary value of the geotourist project and the activities affecting the increase of these values were proposed. The article also raises issues of variation in demand for mining heritage products and the economic viability of such projects, as well as the recommendations for future investor in the post-mining tourism’ venture were specified.

Abstract

Introduction. Numerous international and local organisations and agencies have in the past 15 years dealt with various issues and problems related to tourism in Bosnia and Herzegovina. Often, they have accentuated the large potential for tourism development and improvement, particularly when it comes to spa tourism. Although all elements necessary for development (tradition, accommodation capacities, natural resources, and traffic connections) are present, the “Banja Vrućica” spa is still unable to respond to modern tourism market demands so that it can contribute to the economic growth and development in the national and local economies. The successful running of a tourist destination requires the formulation of long-term goals and decisions, reached through a process of strategic management. The aim of this article is to use strategic analysis as a means of identifying the possibilities of introducing new sport-recreational offers with a higher quality of service provision aligned with consumer needs, which would help the Vrućica spa to become more attractive and profitable.

Material and methods. After selecting factors of the internal and external environment which influence sport tourism at the spa, the intensity of the impact of each factor was determined through the use of SWOT analysis. Then, by multiplying the average impact of strengths, weaknesses, opportunities, and threats matched in the SWOT Matrix, a polygon SWOT analysis of the strategy was carried out.

Conclusion. Having analysed the “Banja Vrućica” spa’s environment and having quantified the results, we reached the conclusion that the best solution is to form and implement a WO strategy with regard to sport tourism at the spa, meaning a shift in strategy aimed at keeping the existing activities and structures and developing new products and a new approach to the market.

Literature 1. Bataveljic, D., (2016) Importance and influence of Tourism on Economy of Republic of Serbia 2. Blagojevic, S., (2002) Ecological Trends in Modern Tourism 3. Cooper C., Fletcher J., Fyall A., Gilbert and D. Wanhill S., (2005) Tourism Principles and Practice, (third edition), Pearson Education Limited, Harlow, England 4. Hall C.M. (2000), Tourism Planning: Policies, Processes and Relationships, Prentice Hall, Harlow 5. Hansruedi M., (2003) Tourism and Ecology, (Tourismus und Ökologie), Vienna Ogorelc, A., (2001) International Tourism (Mednarodni

References 1. Bataveljic, D, (2016), Significance and Influence of Tourism on Economy of Republic of Serbia (Značaj i uticaj turizma na privredu Republike Srbije) 2. Blagojevic, S, (2002), Ecological Trends in Modern Tourism (Ekološki trendovi u savremenom turizmu), Turizam 6/2002, Novi Sad 3. Cooper C., Fletcher J., Fyall A., Gilbert D., Wanhill S., (2005), Tourism Principles and Practice, (Third edition), Pearson Education Limited, Harlow, England; 4. Hall C.M. (2000), Tourism planning; Policies, Processes and Relationships, Prentice Hall, Harlow; 5. Hansruedi