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E-Marketing Campaign for a University. Case Study

Bibliography 1. Budzanowska-Drzewiecka, M., Lipińska, A. (2012). Wykorzystanie Internetu w komunikacji marketingowej przedsiębiorstw w opinii menedżerów. Kwartalnik Internetowy Komunikacja Społeczna 1, p 12–25. 2. Chaffey, D., Smith, P. R. (2017). Digital marketing excellence: planning, optimizing and integrating online marketing . New York: Routledge. 3. Chitty, B., Chitty, W., Luck, E., Barker, N., Sassenberg, A. M., Shimp, T. A., Andrews, J. C. (2018). Integrated marketing communications . 5th ed. Melbourne: Cengage Learning Australia

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Proving Marketing Success Pays Off! Marketing Performance Measurement and its Effects on Marketing’s Stature and Firm Success

References McGovern, G. J., D. Court, J. A. Quelch, B. Crawford (2004), “Bringing Customers into the Boardroom“, Harvard Business Review, 82 (11), pp. 70 - 80. Verhoef, Peter C. and Lee flang, Peter S.H. (2010), “Getting marketing back into the boardroom: The Influence of the Marketing Department in Companies Today“, GfK Marketing Intelligence Review, Vol. 2, No. 1, pp. 34 - 41. Webster, F. E., Malter, A.J., Ganesan, S. (2005), “The Decline and Dispersion of Marketing Competence“, MIT Sloan Management Review

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Conditions and Directions of Marketing Activities in Polish Research Institutes

Bibliography 1. Altman, R. (2009). The Great Crash 2008. Foreign Affairs , Vol. 88, No 1. 2. Garbarski, L., Rutkowski, W., Wrzosek, W. (1998). Marketing Punkt zwrotny nowoczesnej firmy . Warszawa: PWE. 3. Landler, M. (2008). West Is in Talks on credit to Aid Poorer Nation. The New York Times . 4. Mishkin, F. (2000–2007). The Economics of Money. Banking, and Financial Markets. The Addison-Wesley. Overview of the GSEs’Housing Goal Performance. 5. Sors, G. (1999). Kryzys światowego kapitalizmu . Warszawa: Muza S.A. 6. Tofler

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Marketing for Science Based Organizations Perspectives and Questions

Bibliography 1. A merican Marketing Association (2018). https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx 2. Data Market (December 5, 2018). DataMarket: https://datamarket.com/data/set/1xdu/gdp-per-capita-constant-us-millions#!ds=1xdu!208h=1g&display=line 3. Drucker, P. (2008). The Five Most Important Questions You Will Ever Ask about Your Organization . San Francisco, California: Jossey-Bass 4. Drucker, P. (1973 & 1985). Management: Revised Edition . New York: HarperCollins. 5. Dubinskas, F. (1988). Janus

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Will the use of Virtual Reality Lead to a Revolution in Marketing Communication?

performance. San Francisco, CA: Performance Works. 4. Choi Y. K., Taylor, C. R. (2014). How do 3-dimensional images promote products on the Internet? Journal of Business Research , 67, 2164–2170. 5. Duncan T., Moriarty S. E. (1998). A Communications-Based Marketing Model for Managing Relationships. Journal of Marketing , Vol. 62, No. 2. 6. Fisher S. S., McGreevy M., Humphries J., Robinett W. (1986). Virtual environment display system. In Proc. 1986 ACM Workshop on Interactive 3D Graphics (Chapel Hill, NC, Oct. 1986), p. 77–87. 7. Gobbetti E

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Truly Accountable Marketing: The Right Metrics for the Right Results

References Biesdorf, Stefan; Court, David; Willmott, Paul (2013): “Big Data: What’s Your Plan?” McKinsey Quarterly (March) Drucker, Peter (1967): “The Manager and the Moron” in Technology, Management and Society: Essays by Peter F. Drucker, pp. 166 - 177. Germann, Frank; Lilien, Gary L.; Rangaswamy, Arvind (2013): “Performance Implications of Deploying Marketing Analytics,” International Journal of Research in Marketing, Vol. 30 (2), pp. 114 - 128. Pauwels, Koen (2014): It’s not the Size of the

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Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region

komercjalizacji wiedzy — aspekt komunikacyjny i relacyjny. Marketing Instytucji Naukowych i Badawczych , 4 (14), 4–26. 5. Hakansson, H. (2014). Nauka, technologia i biznes — rynek czy interaktywna koordynacja. Marketing Instytucji Naukowych i Badawczych , 1 (11), 3–19. 6. Kleiber, M. (2004). Społeczeństwo wiedzy w Polsce. In: E. Okoń-Horodyńska E. (ed.). Rola polskiej nauki we wzroście innowacyjności gospodarki , 37–45. Warszawa: PTE. 7. Komisja Europejska (2007). Research management in the European Research Area: education, communication and

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The focus of marketing communication efforts of smes within south Africa

References American Marketing Association. (2013), “Definition of marketing communication” Available at: <https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx> (accessed June 27, 2016). Ahmed, B. and Husain, S.T. (2014), “E-marketing - A paradigm shift in the 21st century”, in Patil, D.B, Bhakkad, D.D. (eds). (2014), Redefining Management practices and marketing in modern age, Atharva publications. Amirkhanpour, M., Vrontis, D. and Thrassou. A. (2014), “Mobile marketing: a contemporary strategic

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Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment

References Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J. (2010): Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd ed., Wharton School Publishing. Lehmann, Donald R.; Reibstein, David J. (2006): Marketing Metrics and Financial Performance, Marketing Science Institute.

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Getting Marketing back into the boardroom: The influence of the marketing department in companies today

References Farris, Paul, Neil T. Bendle, Philllip E. Pfeifer, and David J. Reibstein (2006), “Marketing Metrics: Fifty + Metrics Every Marketer Should Know,” Philadelphia, PA: Wharton School Publishing. Homburg, Christian, John P. Workman and Harald Krohmer (1999), “Marketing‘s Influence within the Firm,” Journal of Marketing, 63 (2), pp. 1 - 17. McGovern, Gail J., David Court, John A. Quelch, and Blair Crawford (2004), “Bringing Customers Back into the Boardroom,” Harvard Business Review, 82 (11), pp. 70 - 80

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