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New ways of interacting with culture consumers through cultural services marketing using Big Data and IoT

Abstract

This paper presents the definition of cultural marketing services phenomena, trying to identify new ways to interact and gain insight in consumer preference and behavior. The existence of Big Data and Internet of Things can be used in the Cultural Services sector. Traditional marketing and digital marketing can be reunited with the help of Big Data trends and analytics to better connect with target audience. Big Data can be used to analyze and discover new patterns in social trends and uncover customer preference. There are digital ways in which now consumers interact with their favorite cultural service and these are mostly, by internet. This new level of interaction live with your favorite cultural service, band or artist, even with other services like museums or conferences, where a human voice exists, can make the difference between returning or not to a certain service. Customizing the experience for each customer gives way to improving the overall marketing mix and improve profits. Big Data can help at improving this experience and create a better hypothesis for future strategies used in new cultural events. The main objective of marketing cultural services is to offer the client a unique selling proposition that can’t be refused. Using the internet, they leave a digital footprint with every action they make in regard with a certain services: they engage via social networks or check in via GPS. These are just a few examples of raw data that can be collected and used to exemplify future possibilities and predict where people will be in relation with a certain cultural call to action. This information, with consumer behavior studies, motivations, drives and other characteristics (age, sex, income, social position) can determine the best marketing approach for a certain event or communication in order to achieve maximum return on investment.

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Marketing Activities in the Area of Micronization Services

Abstract

The publication presents the importance of the relationship with the client in relation to the effective marketing strategy. The results of customer satisfaction and market analysis, including revenues from sales of micronization services were discussed.

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Lecturers as an Element of Higher Education Marketing

Abstract

The aim of this article is to determine the scope and the results of research on the perception of the teaching staff from the perspective of internal and external Polish universities as well as the assessment of utilization of these resources in the light of the knowledge of marketing service organization. Test methods used in the article include: an analysis of Polish and foreign periodicals in the field of management and marketing of higher education, diagnosis the teaching staff role as a special resource of the university marketing and to formulate the conditions of effective academic staff marketing in order to build the strengthen brand of universities in the local and foreign markets.

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Moldovan Tomato Market Analysis through Use of the Agricultural Marketing Information System

Abstract

The vegetable production is one of the few agricultural profit-generating sectors based on cash crop growing and marketing. Its tomato sector of the Republic of Moldova has a huge potential to become an important income generator within the national economy. It is obvious that the success of this sector development depends on an efficient marketing system and access to information sources in Moldovan rural areas. The lack of information on tomato markets is a major problem for the Moldovan tomato producers thereby limiting their ability to profitably access new markets. The situation is particularly acute for farmers who reside in rural areas where the information flow is much slower and less reliable once it reaches the farmer. Most of producers and processors lack even basic information on fundamental issues like the market demand on product quantities and quality parameters, towards which markets they should address and what distribution channels choose. Usually they do not know who and where their competitors are and how to compete with them.

The paper reports the Moldovan tomato market analysis that was done using the Agricultural Marketing Information System (AMIS). The AMIS is a support tool for agricultural (including tomato) and food product market assessment and access to the information on commodity markets by main producers, production inputs and marketing services in the Republic of Moldova.

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Factors Influencing the Choice and Quality Assessment of Hotel Facilities in Poland

economy. In: A. Czubała, A. Jonas, T. Smolen, J. W. Victor, Marketing services (pp. 13-18). Warsaw: Wolters Kluwer. Dobski, P. (2002). Znaczenie procesu obsługi klienta w podnoszeniu jakości świadczonych usług. In: K. Rogoziński (eds.), Marketing usług profesjonalnych (pp. 130-144). Poznań: Wydawnictwo Akademii Ekonomicznej w Poznaniu. Dominik, P., Drogoń, W. (2009). Organizacja przedsiębiorstwa hotelarskiego. Warszawa: Zakład Wydawniczy Druktur. Firlej, K., Spychalska, B. (2015). Wybrane uwarunkowania rozwoju branży

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Improving Logistics Processes in Industry Using Web Technologies

References: 1. SCHWOB, R., 2015. Výroba a IT idú ruka v ruke. (Production and IT going Hand in Hand). Systémy logistiky . Prague: ATOZ Marketing Services, 10(52), pp. P8-P9. 2. Just-in-time, [Accessed on 4 th December 2016] Available on: < https://managementmania.com/sk/jit-just-in-time > 3. RYBANSKÝ, R., VIDOVÁ, H., BOŽEK, P., 2006. Výrobná logistika . (Production Logistics.) Bratislava: Vydavateľstvo STU v Bratislave, pp. 50-57. ISBN 80-227-2463-7. 4. ŠTEFKO, R., RÁKOŠ, J. Logistika a jej význam pre manažment podniku. (Logistics

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Leaf Quality and Usability: Theoretical Model I

., and D. Hoffmann: Tobacco and tobacco smoke; Academic Press, New York, New York,1967. 12. Stedman, R. L.: The dtemical composition of tobacco and tobacco smoke; Chem. Rev. 68 (1968) :153-207- 13. United States Department of Agriculture (USDA): Statistical analysis of tobacco data; Agriculture Marketing Service Tech. Res. Paper 1-4, 1958. 14. Attoe, 0. J.: Leaf burn of tobacco as inJluenced by content of potassium and dtlorine; J, Agro. 38 (1946) 186-196. 15. Tso, T. C., and G. B. Gori: Effect of tobacco

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Trends in Tobacco Leaf Usability

, F.A.O.: Economic significance of tobacco, economic and social development; Economic and Social Development Paper 85, F A.O. Rome, Italy, 1989. 23 United Nations, F.A.O.: Demand and trade projections 1995 and 2000; Economic and Social Development Paper 86, F.A.O. Rome, Italy, 1989. 24. U.S.D.A., Agricultural Marketing Service, Tobacco Division: Official standard grades for flue-cured tobacco U.S. type 11, 12, 13, 14; Official Standard Grades, Burley Tobacco U.S. Type 31, 1990. 25. Weybrew

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Effects of Tourism Seasonality at Local Level

: accommodation and catering services. London: Pitman Publishing. Jang, S., 2004. Mitigating tourism seasonality: a quantitative approach. Annals of Tourism Research, 31(4), 819-836. Laws, E., 1991. Tourism marketing: service and quality management perspectives. Cheltenham, England: Stanley Thornes Publishers. Lim, C., and McAleer, M., 2008. Analysing seasonal changes in New Zealand’s largest inbound market. Tourism Recreaction Research, 33(1), 83-91. Lundberg, D. E., Krishamoorthy, M., and Stavenga, M. H., 1995

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Hydraulic Circuit of Mechanical Pruner Drive for Hops on Low Trellises

.) reveal complex genetic architecture underlying variation in sex, yield and cone chemistry. BMC Genomics, 14, 360. Royston R, Holmes I, Park EL (1958): Hops: by states. U.S. Department of Agriculture, Agricultural Marketing Service, Crop Reporting Board, Washington. Srečes S, Čeh B, Cil er TS, Rus AF (2013): Empiric mathematical model for predicting the content of alpha-acids in hop (Humulus lupulus L.) cv. Aurora. SpringerPlus, 2, 1-5. Štranc P, Štranc J, Jurčák J, Štranc D, Pázler B (2007): Hop cut. Czech University of

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