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Model of Enterpreneurship and Social-cultural and Market Orientation of Small Business Owners in Poland
The subject of considerations of the text are the dominant socio-cultural and market orientations of small business in Poland. These orientations are related to the four dominant models of entrepreneurship in Poland: disaster, evolutionary, system and ethical, while their analysis is performed for three basic perspectives. Firstly, from the perspective of the basic functions that can perform these orientations in the development or slowing of the enterprise market. Secondly, from the perspective of the dynamics of technological change and accompanying uncertainties in the sphere of business. Thirdly, the spatial perspective: local, regional and global scales.
In the development of SMEs in Poland crucial meaning is legislation, steadily adapted to EU regulations, especially to the European Charter for Small Enterprises. Research conducted in Poland by many authors provide data for doing so, to confirm the hypothesis that among small businesses a vital role in shaping their work situation did not continue to play the market mechanisms and orientations, but mainly socio-cultural factors.
What influence do marketing departments have in companies today? Which factors determine this influence? These are the issues discussed in the present article. Empirical evidence based on data from companies in the Netherlands demonstrates that accountability, innovativeness and customer connections are the three major drivers of influence. The need for a strong marketing department within companies is also discussed, supported by empirical data.
E-commerce is now more than just a trend or innovation. Eastern Europe is one of the most attractive e-commerce destinations. In this article we will talk about peculiarities, principles, main trends and attractiveness of e-commerce market in Ukraine. E-commerce is a relatively new business activity in Ukraine, which is experiencing rapid growth. E-commerce has reached virtually all business spheres today, with all possible types of goods and services being sold through the Internet, from cars and computers to consulting and legal services. Investment attractiveness of e-commerce should be particularly emphasized; considering the fact that in other European countries e-commerce accounts for 15-30% of all retail transactions, the Ukrainian e-commerce market has inexhaustible growth potential.