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Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation

References Akgun, A.E., Lynn, G.S., & Byrne, J.C. (2006). Antecedents and Consequences of Unlearning in New Product Development Teams. Journal of Product Innovation Management, 23 (Jan), 73–88. https://doi.org/10.1111/j.1540-5885.2005.00182.x Atuahene-Gima, K. (1996). Market Orientation and Innovation. Journal of Business Research , 35, 93–103. https://doi.org/10.1016/0148-2963(95)00051-8 Atuahene-Gima, K., Slater, S.F., & Olson, E.M. (2005). The contingent value of responsive and proactive market orientations for new product program

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Market Orientation and Survival of Small and Medium Enterprises in Nigeria

7 References [1] Arifin, D.N., 2016. Understanding Market Orientation in Victorian Schools . Thesis submitted as fulfillment of the requirements of the degree of Doctor of Philosophy. The University of Melbourne: Melbourne Graduate School of Education. [2] Aminu, S.A., Olayinka, K.A., Akinkunmi, M., Salau, J.T. and Odesanya, E.O., 2015. Entrepreneurial Marketing: Understanding the Interface Between Entrepreneurship and Marketing in Nigeria. International Journal of Management Sciences and Humanities , 3(1), pp.46-67. [3] Aminu, S.A., 2016

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The Structure of Design Orientation and its Relationship with Market Orientation

References Atuahene-Gima, K., Slater, S. F., & Olson, E. M. (2005). The contingent value of responsive and proactive market orientations for new product program performance. The Journal of Product Innovation Management , 22 (6), 464–482. https://doi.org/10.1111/j.1540-5885.2005.00144.x Bagozzi, R. P. (2012). The evolution of marketing thought: From economic to social exchange and beyond. In P. Maclaran, M. Saren, B. Stern, & M. Tadajewski (Eds.), The SAGE handbook of marketing theory (pp. 245-262). London, England: Sage. Best, K. (2006

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Sectoral variations in market orientation and performance among small service firms in Botswana

References Akomea, S.Y and Yeboah, J.K.G (2011), “Marketing orientation and firm performance in Ghana’s Pharmaceutical Industry”, Journal of Science and Technology, Vol 31, No. 2, pp. 109-119. Awwad, M.S and Agti, D.A.M (2011), “The impact of internal marketing on commercial Bank’s market orientation”, International Journal of Bank Marketing, Vol. 29, No. 4, pp. 308-332. Aydin, K and Mtetwa T (2016), “Impact of marketing effectiveness and capabilities and export market orientation on export performance: evidence from Turkey”, European Business

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Market orientation of the Hungarian SMEs working in the meat processing and dairy industries

References [1] R. S. Achrol, P. Kotler, Marketing in the network economy. Journal of Marketing, 63. (1999) 146–163. [2] J. M. Armario, D. M. Ruiz, E. M. Armario, Market orientation and internationalization in small and medium-sized enterprises. Journal of Small Business Management, 46. (2008) 485–511. [3] W. A. Baker, J. M. Sinkula, The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management, 47. (2009) 443

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Understanding the layers of a market-oriented organisational culture

Introduction Kohli and Jaworski (1990: 1) referred to the term ‘market orientation’ to indicate the implementation of the marketing concept. Market orientation provides a unifying focus within a company that can lead to superior performance and a sustainable competitive advantage ( Gupta et al., 2013 ; Kumar et al., 2011 ). Ignoring organisational culture has implications for the successful implementation of a market orientation strategy ( Halliday, 2002 ; Lee et al., 2006 ; Tiernan et al., 2015 ). Despite this, a ‘full and detailed understanding is still

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Determinants of Business Success – Theoretical Model and Empirical Verification

Value . New York: The Free Press. Deshpande, R. (2001). Using market Knowledge. Thousand Oaks: Sage Publication Inc. Farris, P.W., Bendle, N.T., Pfeifer, P.E., Reibstein, D.J. (2010). Key Marketing Metrics – the 50+ Metrics Every Manager Needs to Know . Harlow: Pearson. Garvin, D.A. (1993). Building a Learning Organization. Harvard Business Review , July/August. Greenley, G.E. (1995). Forms of Market Orientation in UK Companies. Journal of Management Studies , January (32/1). Harden, L, Heyman, B. (2011). Marketing by the Numbers

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Model of Enterpreneurship and Social-cultural and Market Orientation of Small Business Owners in Poland

Model of Enterpreneurship and Social-cultural and Market Orientation of Small Business Owners in Poland

The subject of considerations of the text are the dominant socio-cultural and market orientations of small business in Poland. These orientations are related to the four dominant models of entrepreneurship in Poland: disaster, evolutionary, system and ethical, while their analysis is performed for three basic perspectives. Firstly, from the perspective of the basic functions that can perform these orientations in the development or slowing of the enterprise market. Secondly, from the perspective of the dynamics of technological change and accompanying uncertainties in the sphere of business. Thirdly, the spatial perspective: local, regional and global scales.

In the development of SMEs in Poland crucial meaning is legislation, steadily adapted to EU regulations, especially to the European Charter for Small Enterprises. Research conducted in Poland by many authors provide data for doing so, to confirm the hypothesis that among small businesses a vital role in shaping their work situation did not continue to play the market mechanisms and orientations, but mainly socio-cultural factors.

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Getting Marketing back into the boardroom: The influence of the marketing department in companies today

Abstract

What influence do marketing departments have in companies today? Which factors determine this influence? These are the issues discussed in the present article. Empirical evidence based on data from companies in the Netherlands demonstrates that accountability, innovativeness and customer connections are the three major drivers of influence. The need for a strong marketing department within companies is also discussed, supported by empirical data.

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Ukrainian E-Commerce Attractiveness: Challenges and Perspectives

Abstract

E-commerce is now more than just a trend or innovation. Eastern Europe is one of the most attractive e-commerce destinations. In this article we will talk about peculiarities, principles, main trends and attractiveness of e-commerce market in Ukraine. E-commerce is a relatively new business activity in Ukraine, which is experiencing rapid growth. E-commerce has reached virtually all business spheres today, with all possible types of goods and services being sold through the Internet, from cars and computers to consulting and legal services. Investment attractiveness of e-commerce should be particularly emphasized; considering the fact that in other European countries e-commerce accounts for 15-30% of all retail transactions, the Ukrainian e-commerce market has inexhaustible growth potential.

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