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The following article is devoted to the discussion about the structure, linguistic phenomena and genres occurring in the newspaper edited by the students of Polish Philology at the University of Rzeszów, who belong to the Student Journalists’ Club. Besides discussing topics of interest to young people, the article also describes the language used by the editors of the magazine, including references to poetry, songs or advertising slogans. Furthermore, press genres presented in the journal are briefly discussed. Finally, the article also draws attention to the readership of the press in Poland.


The audio slideshow - or soundslide report - represents a new format for journalistic reporting on online news sites. It is not very widely used, but it has certain discursive and aesthetic potentials indicating that it could contribute substantially to the ecology of journalistic genres. The article offers an illustration and discussion of these potentials, asking how the format communicates and how it affects journalism in general. Starting out with a close reading of a sample text and a discussion of the format’s position in a network of genres, the article concludes that the soundslide report belongs to a new wave of ”aesthetic journalism”, where journalism and art intersect


This study is one of the few studies dealing with gender in the Czech language using corpus methods. It focuses on the issue of gender in Czech journalistic texts from the years 2010–2014. The main goal was to investigate the extent of stereotypical images of men and women in the press. This analysis is based on adjectival collocations of the lexemes muž ‘man’ and žena ‘woman’ and their semantic categorization. The research uses a journalistic part of the SYN2015 corpus. First, gender-specific adjectival collocates were identified. Second, adjectival collocates were classified into semantic categories and analyzed within journalistic genres. This study has shown that certain adjectives tend to co-occur with one of the examined lexemes and project a gender-stereotypical image of men and women within particular journalistic genres. It was confirmed that men are strongly associated with age specification, strength, appearance, and negative situations as a subject of crime, whereas women are related to motherhood, attractiveness, ethnicity, nationality, and are more often seen as victims of crime.

aspects of life previously experienced in qualitative, non-numeric forms, which are then tabulated, analyzed and visualized (see, e.g., Mayer-Schoenberger & Cukier 2013 ; van Dijck 2014 ; Couldry 2016 ). This cultural trend includes an increased accessibility of public data and easier ways of mediating them through a growing array of visualization tools. Together, these factors contribute to an increased presence of data in newsrooms and to a growing focus on data visualization (DV) as an integrated element in journalistic genres (e.g., Weber & Rall 2012 ; Gynnild

. [Profession in Transition – on the deprofessionalisation of journalism]. Stockholm: Institutet för Mediestudier. Nygren G. 2008 Yrke på glid – om journalistrollens deprofessionalisering [Profession in Transition – on the deprofessionalisation of journalism]. Stockholm Institutet för Mediestudier Pander Maat, H. (2007) ‘How promotional language in press releases is dealt with by journalists: Genre mixing or genre conflict?’ Journal of Business Communication , 44(1): 59–95. 10.1177/0021943606295780 Pander Maat H. 2007 ‘How promotional language in press releases is dealt with

work of both strive to achieve what Jameson calls a “cognitive mapping” of the world as to- tality: to make global processes accessible to our senses and our experience.17 Both make the effort, but it seems that the aesthetic genres are always one step ahead of the renditions of reality presented in mass media. Why is this? One might put it this way: Art, literature and film invent the forms of representation that are subsequently institutionalized and applied in journalism and the media. There are numerous interest- ing examples of how journalistic genres have

and 2015 ( The Union of Journalists in Finland 2017 ). Amidst all these changes, the journalistic ethos has further diversified. Although traditional reporting-based roles still form the backbone of Finnish journalists’ role perceptions, roles related to commercialism and serving audiences have gained ground ( Pöyhtäri, Väliverronen & Ahva 2014 ). Journalists’ understandings of ethical practices have also become more diverse ( Koljonen 2013 ). In political journalism, however, the contextual changes have taken more time to appear, compared with other journalistic


of institutional authority, for example by exploiting existing platforms or mimicking established formats, such as journalistic genres. Borderline discourse can proliferate both on fringe websites and established platforms hosted by credible institutions, where uncivil ideas are promoted under the guise of civility. Here, racist actors take a “self-proclaimed role as interlocutors of the accepted sites of debating political views” ( Krzyżanowski & Ledin, 2017 : 570). Borderline discourses normalise otherwise uncivil ideas and bring them from fringe positions into

frames differ between newspaper types and journalistic genres? RQ3. How do different media and country contexts explain the framings? The article starts with a short introduction to theories of populism and to the relationship between populism and the media. After introducing the contemporary Nordic populist parties, the method and materials of the study are discussed and the frame analysis of the usage of populism as a term in the Nordic press is reported (RQ1 and RQ2). The article ends with a discussion of the results (RQ3). Defining populism One way to define

the conditions known to high-tech start-ups ( Stark & Girard, 2009 ). In addition, Coddington (2015) observed that these “startup news organizations” are characterized by the erosion of the business–newsroom boundary that is common to both the French and the USA context, albeit built on different histories and journalistic genre rhetoric ( Coddington, 2015 ; Ruellan, 2011 ). Nevertheless, the enthusiasm for technology that commonly defines start-ups tends to be overshadowed in these pure players’ rhetoric by the idea of quality journalism being liberated from