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stroitelstvo: ot sistemyi ideologem k sisteme kulturem, [in:] Russkiy yazyik segodnya, issue No 1, p. 182-189. KUTENEVA T. (2013), Bazovyie ideologemyi sovetskoy epohi. Smyislovaya dinamika, LAMBERT Academic Publishing. MALYISHEVA E. (2009), Ideologema kak lingvokognitivnyiy fenomen: opredelenie i klassifikatsiya, Politicheska- ya lingvistika, issue № 4, p. 32-40. MANDEBURA O. (2005), List vid podrugi, Den, № 47, 18 ber. MARLING W. (1994), The formal ideologeme, Semiotica, 98:3/4, p. 277-299, [online: November 15, 2016],


The article presents a social and philosophical analysis of the phenomenon of environmental business as a new ideologeme of social progress. The essence, reasons of occurrence, conditions and directions of the activity of the ecological business in the modern world are analysed. It is concluded that the development of the environmental business is a determinant of the process of the greening of the economy, contributes to the expansion of the environmental thinking of the society and serves as a necessary condition for the sustainable development of the country and the world in general. The environmental business is a vivid example of the interaction between morality and economy.


In the article the methodological and applied criteria of symbolist publicism as an independent form of analytical journalism are defined. The subject of the research is the argumentative basis and semantic resources of public statements of philosophers and writers, i.e. the representatives of Russian symbolism. The relevance of the topic is due to the crisis of modern publicism, which becomes similar to a product and leads to mental and moral enslavement. The general purpose of the study is the legitimization of the term «symbolist publicism». Genre-stylistic peculiarities of symbolist text-making, as well the outlook landmarks of symbolic representatives of the Silver Age, were studied by E. Kassierer, M. Voskresenskaya, A. Mazurchuk, O. Matyushkin, O. Ponomarev, L. Kravets, and others.

/Bern: Peter Lang Verlag, 93-104. 1986a Das neue Geschichtsbewußtsein in der dänischen Prosa der siebziger und achtziger Jahre. [w:] Maria Krysztofiak (red.). Nordische Tangenten. Poznań: Wydawnictwo Naukowe UAM, 29-46. 1986b Der dänische Widerstandsroman. [w:] Skandinavsztikai Füzetek 2. Budapest, 49-60. 1987 Völkische Ideologeme in Johannes V. Jensens „Himmerlands- geschichten”. [w:] Günter Hartung, Hubert Orłowski (red.). Tradi- tionen und Traditionssuche des deutschen Faschismus. Halle: Martin Luther Universität Halle (Saale), 157-165. 1988a Vom

“determinologize” political expressions by substituting propagandistic and judgmental ideologemes for precisely defined terms. At other times, artificially created negative expressions serve the same function: “Chekhi kak krymskie turki . Posobniki nacistov . Nado ih denacificirovat’ i vyslat’ …” “The Czechs are like the Crimean Turks. Nazi collaborators. They need to be denazified and sent away…” “ Nu a sejchas chekhov okkupirovali pindosy . Iz ognya da v polymya! ” “Well, and now the Czechs are occupied by Pindoses ( derogatory term for Americans ). Out of the frying pan