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While iconic effects can be detected at all levels of linguistic analysis, according to the standard position they have little, if any, relevance for the system of language. I would like to show that iconicity seems marginal only in static approaches. Motivation of form is central whenever a new way of expressing things is looked for. Once we see that language is about finding new means of expression, the obvious question to ask is what makes these means suitable: why they are accepted as satisfactory ‘vehicles’ of meaning. From this point of view, the issue of iconicity — correspondence of form and meaning — turns out to be an instance of a more general phenomenon: adequacy of symbols for novel tasks. The interactive theory of metaphor will be presented to substantiate the claim that conventional forms and meanings can be viewed as a reservoir of motives for expressive purposes.
Editorial Mediations over the Alan Kurdi Photographs
Mette Mortensen, Stuart Allan and Chris Peters
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MIR Interview with Dr. Walter de Silva, Head of Design at the Volkswagen Group
The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so special? And is it really the design factor that accounts for the overall success of a brand? Dr. Walter de Silva shares with us his thoughts on iconic designs, the design process and the role of design in branding. Open your heart and mind to his extensive experience in developing designs for Volkswagen, Audi and other brands of the Volkswagen Group
Decoding Visual Metaphor ‘Global Warming’ in Public Awareness Campaigns
Innovation through Knowledge Management and Social Media Strategies. IGI Global.
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Renata Vidaković, Stjepan Špalj, Mladen Šlaj, Martina Šlaj and Višnja Katić
Today, there are several indices being used in orthodontics, like the Dental Aesthetic Index (DAI) ( 1 ), the Peer Assessment Rating (PAR) ( 2 ), the Index of Complexity, the Outcome and Need (ICON) ( 3 ), the Index of Orthodontic Treatment Need (IOTN) ( 4 ). Indices in general were developed and employed for determination of the orthodontic treatment need in population, subsequent planning of an integrated public health solution, and evaluation of outcome of orthodontic treatment.
The DAI is often used in epidemiological studies, its use
. Dendrochronological Analyses of Paintings of Gdansk Painters of the 15 th to the 17 th Century. Dendrochronologia 9: 181-191.
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