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The article refers to a non-classic model of an organization, which is a hypertext organization. The hypertext organization combines a highly hierarchical organizational structure with the flexibility of management solutions supporting the conversion of various types of knowledge. It is considered to be a one of the most adequate models for managing the organization of the 21st century. Thereby, it contains in its assumptions solutions corresponding to challenges of the knowledge age and management of knowledge workers. The hypertext organization is able to successfully meet difficult requirements of the modern market and needs of an evolving society of different generations. It is important to show that the hypertext organization, being able to switch between “contexts” of knowledge creation, enables an efficient response to changing internal and external knowledge requirements.

The article is a theoretical discourse, the aim of which is to outline a concise characterization of a new solution in the subject of organizational structures, present the essence of hypertext solutions and show chances and capabilities of knowledge management in such organizations, that finally allow a transformation of institutions in intelligent organizations. Special attention will be paid to strongly hierarchical organizations such as uniformed services, especially the armed forces.

References Parker, T., Toland, P., Jehl, S., Wachs, M. C. Designing with Progressive Enhancement: Building the Web that Works for Everyone. Berkeley, CA: New Riders, 2010. Matthew, D. HTML5: Designing Rich Internet Applications. Oxford, UK: Focal Press, 2010. Kantor, P. L. "CISS 227: Markup Languages," January, 2004. [Online]. Available: Darrell, R. "The History of HTML - History of Hypertext Markup Language," September, 2010. [Online]. Available: http

References AMERIKA M. (1997), Hypertext Consciousness [online: December 1, 2019], ; BARLOW J. P. (1996), A cyberspace independence declaration. [online: December 1, 2019], ; BAUMAN Z. (2000), Liquid Modernity, Cambidge, Blackwell Publishing; BERNERS-LEE, TIM (2019), The World Wide Web Turns 30 Today. Here’s How Its Inventor Thinks We Can Fix It[online: December 1, 2019], ; CASTELLS M. (2012), Networks of outrage and hope


The Scandinavian countries are top ranked with regard to Internet access and general interest in news reading. Are they also showing the way for journalistic development through their utilization of new media technology?

The article offers results from an empirical study of 12 major, Scandinavian news sites, examining both the journalistic content and the presentation formats of 95 online news stories. Comparisons are made between print and online versions of news stories, and between paper-based sites and TV-based sites. The study concludes that the potentials of creating a more broad-spectre, user-controlled, dynamic and dialogic form of journalism are utilized only to a very modest degree - or not at all. On the other hand, the idea of online news being mere “shovel-ware”, recycled from a sibling newspaper or collected from external news agencies, is not to be fully trusted. The article also offers a conceptual framework for description and explanation of mass media genre development, based on social semiotic theory.


Today’s society is a technic and technology-dominated one. The media reconfigures its image using the means that are provided to it by the Internet. The present paper is an incursion in the recent media field, which showcases new journalistic approaches such as cross-media, transmedia and multimedia. Ideas of theoreticians regarding the new media are being presented, along with their essential characteristics. Also, the paper addresses new genres emerging in the online environment, such as visual storytelling, data journalism, infographics, web resources, presenting examples from the international and national press, in an attempt to identify ways to implement them and to identify the impact of such media techniques on an audience that is no longer just a consumer of information, but who becomes a direct participant in its creation.


This paper attempts to evaluate the legacy of James Joyce’s avant-gardism for the literary experimentation of Mark Amerika, Kenneth Goldsmith, and Mark Z. Danielewski, three contemporary American writers and artists, working a hundred years after the first of Joyce’s crucial four “shocks of the new” shook the foundations of fiction. In doing so, the paper attempts to bridge the divide between the historical avant-garde and the neo-avant-garde as defined by Renato Poggioli and Peter Bürger, and regarded disparagingly by critics like Robert Hughes. Positing a threefold legacy of Joyce’s “revolution of the word” in its treatment of writing as trace, forgery, and idiom, the paper discusses Amerika’s Grammatron, Goldsmith’s uncreative writing, and Danielewski’s House of Leaves as continuing in and expanding on the achievements of Ulysses and Finnegans Wake. This they achieve by pursuing what Marjorie Perloff has termed “differential poetics” and N. Katherine Hayles has rethought as “Assemblage” – two poetic strategies dominant at the beginning of the 21st century.

. Mutzbauer, Double ordering and fill-in for the LU Factorization, SIAM J. Matrix Analysis and Applications, 25, (2003), 630-641 [11] Berry M., B. Hendrickson, and P. Raghavan, Sparse matrix reordering schemes for browsing hypertext, S. Smale, J. Renegar, M. Shub (Eds.), Lectures in Applied Mathematics, 32: The Mathematics of Numerical Analysis, AMS, Providence, RI, 1996, (1996), 99-123 [12] Benitez A. and Branas F., The Go-Away algorithm for Block Factorization of a Sparse Matrix, Course on algorithms for Sparse Large Scale Linear Algebraic Systems, NATO ASI SERIES, Vol


Subject and purpose of work: The aim of the research study is to identify objects which can potentially create the attractiveness of the region and to analyze the network of hypertext links between selected entities in the tourism industry.

Materials and methods: The ethnographic approach was used in the article, and the main research method was content analysis and the analysis of hypertext links with the use of Semrush, PetScan and Similarweb internet tools.

Results: Over a dozen objects with a large potential for attracting tourists have been identified, that is castles, palaces and sacral objects, which differed in terms of marketing impact on the tourist market.

Conclusions: Although no coherent network of hypertext links has been found, visible efforts to create such a network for some municipalities were noticed. Local government authorities do not fully use Internet tools to promote the values of their own region.


Background: Smart buildings are one of the major application areas of technologies bound to embedded systems and the Internet of things. Such systems have to be adaptable and flexible in order to provide better services to its residents. Modelling such systems is an open research question. Herein, the question is approached using an organizational modelling methodology bound to the principles of the learning organization. Objectives: Providing a higher level of abstraction for understanding, developing and maintaining smart residential buildings in a more human understandable form. Methods/Approach: Organization theory provides us with the necessary concepts and methodology to approach complex organizational systems. Results: A set of principles for building learning agent organizations, a formalization of learning processes for agents, a framework for modelling knowledge transfer between agents and the environment, and a tailored organizational structure for smart residential buildings based on Nonaka’s hypertext organizational form. Conclusions: Organization theory is a promising field of research when dealing with complex engineering systems


Jan Klata’s Shakespearean productions are famous for his liberal attitude to the text, innovative sets and locations, and a strong contemporary context. His 2004 H., a Teatr Wybrzeże production performed in the Gdańsk Shipyard, reaches to the Polish history of the eighties (the importance of Solidarity and the fall of communism) to comment on the state of the democratic Poland twenty years later. The 2012 Titus Andronicus, a coproduction of Teatr Polski in Wrocław and Staatsschauspiel Dresden, explores the impact of historical traumas on national prejudice and relations within the new Europe. The 2013 Hamlet with Schauspielhaus Bochum again tries to diagnose the contemporary condition and is again deeply rooted in a specific geopolitical context.

Discussing both Titus Andronicus and Hamlet, I would like to explore Klata’s formula of working with Shakespeare. Primarily, he takes advantage of the fact that Shakespeare’s texts are not simply source texts but hypertexts with multiple layers of meanings accumulated over the centuries of circulation, production and adaptation. Perhaps similarly to Heiner Müller, whose plays he willingly incorporates in his productions, Klata anatomizes the plays and then radically reconstructs them using other texts, literary and paraliterary. What Klata eventually puts on stage is a hybrid that is rooted in the Shakespearean hypertexts but also heavily draws from historical, cultural and political contexts, and that is relevant to him as the director and to the particular specificities of the venues, theatres and companies he works with.

The hybridized and contextualized Shakespeare becomes for Klata a way to comment on current issues that he sees as vital, like dealing with the burden of the past, confronting the reality of the present, or understanding and expressing national identity, problems that are at once universal and specific for a person living in the EU in the twenty first century.