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: social movements in the Internet age, Cambridge, UK; Malden, MA, Polity Press; CASTELLS M. (2013), Communication Power, Oxford, Oxford University Press; CHOULIARAKI L. (2010), Self-mediation: New media and citizenship, “Critical Discourse Studies”, 7(4), 227; CZARNECKA, K (2018), Prof. Agata Bielik-Robson o tym, jak internet zabija cywilizację, „Polityka” 30.01.2018 [online: December 1, 2019], https://www.polityka.pl/tygodnikpolityka/spoleczenstwo/1735694,1,prof-agata-bielik-robson-o-tym-jak-internet-zabija-cywilizacje.read ; EMMAO. U. (2015), The Hashtag as

. GESIS working papers. [Accessed 21.03.2018] Available from Internet: https://www.gesis.org/fileadmin/upload/forschung/publikationen/gesis_reihen/gesis_arbeitsberichte/WorkingPapers_2014-31.pdf Lindgren, S. (2017) Digital media & society . London: SAGE. Lupton, D. (2015) Digital Sociology . London and New York: Routledge. Meikle, G. (2016) Social Media . Routledge: New York and London. Mohammad, S. & Kiritchenko, S. (2013) Using Hashtags to Capture Fine Emotion Categories from Tweets. Ottawa: National Research Council. NPR.org (15.10.2017) ‘Me Too’ Legislation

References BARTHEL M., SHEARER E., GOTTFRIED J., MITCHEL A., (2015), The Evolving Role of News on Twitter and Facebook, [online: February 3, 2018], www.journalism.org/2015/07/14/the-evolving-role-of-news-on-twitterand-facebook/ BONILLA Y., ROSA J. (2015), #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States”, American Ethnologist, vol. 42, issue 1, p. 4 - 17 BROOKS R., 2015, Hashtags Explained: The Complete Guide to Hashtags in Social Media, [online: February 3, 2018], http://www.takeflyte.com/hashtags

1 Introduction The effective and efficient communication on healthcare topics is challenging for healthcare professionals because health-related topics involve communicating sophisticated and sometimes confusing messages. This is the case especially on the Twitter platform where the messages ( as known as, tweets ) are usually insufficient to make a point on healthcare-related topics. Composing a tweet on the Twitter platform involves a choice of combining typical components, such as photos, video clips, textual content which may include hashtags, hyperlinks, and

[#getit], #mörkertalet [#theunreported], #BoardtheBus, #StopStreetHarassment, #IamJada, #Sayhername, and #EverydaySexism – have worked towards creating counter narratives, making it possible to speak about sexual violence in new ways ( Karlsson, 2019 ; Lokot, 2018 ; Peuchaud, 2014 ; Powell, 2015 ). However, few campaigns have reached the global impact of the #metoo hashtag ( Mendes et al., 2018 ). The #metoo movement was originally an online phenomenon, an example of so-called hashtag activism. However, the attention paid by legacy media probably had a large impact

Introduction Much of the existing research into the uses of social media has focused on the exceptional: key moments in politics (e.g. Larsson & Moe, 2014 ; Papacharissi & Blasiola, 2016 ), sports (e.g. Blaszka et al., 2012 ; Highfield, 2014 ) or crisis communication (e.g. Palen et al., 2010 ; Shaw et al., 2013 ). In Twitter research, because of the way in which the Twitter Application Programming Interface (API) privileges certain data-gathering approaches, such work has usually centred on hashtags or keywords (Burgess & Bruns, 2015 ). This has produced

situation, ordinary people, inspired by similar initiatives in the contexts of previous terror attacks in Europe, mobilised action on Twitter immediately after the attack under the hashtag #openstockholm. I argue that the communication around the hashtag #openstockholm served as a ritualised crisis communication practice that was enabled by digital connectivity. In today’s acute crisis events, such as terror attacks and disasters ( Bruns & Hanusch, 2017 ), connected individuals represent electronic eyes and ears, reconfiguring the traditional relations of communicative

conversation. This has meant that Twitter has been rightly recognised as highly influential, especially for its role in public information sharing and discussion, in the context of major breaking news, key shared events in society, culture and sports, and the viral distribution of memes ( Papacharissi & de Fatima Oliveira 2012 ; Highfield 2013 , 2016 ; Vis 2013 ; Hermida 2014 ), which are often driven and loosely coordinated by one or more central hashtags. In such cases, Twitter users gather together rapidly to form ad hoc ( Bruns & Burgess 2015 ), and sometimes

Culture on Social Network Sites. New York: Routledge, 39–58. Cahill, L.–Haier, R. J.–Fallon, J.–Alkire, M. T.–Tang, Ch.–Keator, D.–Wu, J.–Mcgaugh, J. L. (1996). Neurobiology Amygdala Activity at Encoding Correlated with Long-Term, Free Recall of Emotional Information. Proceedings of the National Academy of Sciences of the United States of America (PNAS) 93: 8016−8021. Cohen, D. (2015). SurePayroll: Infographic: Hashing Out Hashtags . 23 April 2015 ---lt--- http://www.adweek.com/socialtimes/infographic-surepayroll-hashtags/619169 ---gt--- (accessed on: 9 May 2017

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is clear that bots tweeting about Swedish politics and the 2018 election tended to spread immigration-critical and populist-supporting messages, at least for the hashtags related to the election and politics included in the FOI study. One limitation of the FOI analysis was that it could not determine where the bot activity originated (though the other two studies concluded they were not primarily from abroad). Regardless, these bots created a climate of uncertainty about the role of disinformation in the election, which meant that the public was also uncertain