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Green Marketing Orientation and Environmental and Social Performance of Hospitality Firms in South Africa

Jordan. International Journal of Business and Management 11(9), pp.117-125. [4] Amegbe, H., Owino, J., Nuwasiima, A., 2017. Green Marketing Orientation (GMO) and Performance of SMEs in Ghana. American Journal of Management , 11(1), pp.99-109. [5] Andersen, M.M., Faria, L., 2015. The Green Economy and Emerging Green Business Models in the Danish Window Industry. Paper presented at 18th International Conference on Sustainable Innovation, Epsom, United Kingdom. [6] Ansar, N., 2013. Impact of Green Marketing on Consumer Purchase Intention

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Methodological Perspective of Evaluation of Green Marketing Performance

exploitation in Slovak companies. Procedia Economics and Finance, 26 , 219–226. https://doi.org/10.1016/S2212-5671(15)00820-5 Ottman, J. A. (2017). The New Rules of Green Marketing. Strategies, Tools and Inspiration for Sustainable Branding. New York: Routledge. https://doi.org/10.4324/9781351278683 Paiva, T., Garcia, V. (2016). ECO2SEIA – low carbon green label products: a green marketing “study case”. Holos, 32 (8), 1–15. https://doi.org/10.15628/holos.2016.4451 Papadas, K. K., Avlonitis, G. J., Carrigan, M. (2017). Green marketing orientation

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Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products

-label demand for fish in Europe”, Ecological Economics , Vol. 69, No. 1, pp. 115-125. Chahal, H., Dangwal, R. and Raina, S. (2014), “Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India”, Journal of Global Responsibility , Vol. 5, No. 2, pp. 312-337. Chamorro, A. and Banegil, T. (2006), “Green marketing philosophy: a study of Spanish firms with ecolables”, Corporate Social Responsibility and Environmental Management , Vol. 31, No. 1, pp. 11-24. Chan, E. (2013), “Managing green marketing: Hong Kong hotel

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