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Disruptive technology in book and local newspaper industries
Linn-Birgit Kampen Kristensen and Mona Solvoll
In the Norwegian book and newspaper industries, which are the focus of this article, we explore how the distribution of local online news and online books has been disrupted and how GenerationZ is engaged in unpaid and paid consumption. Based on Christensen’s (1997) criteria for disruptive innovation and Cunningham and colleagues (2010) notion of disruptive distribution, our research questions for this study are the following: 1) What characterizes GenerationZ in paying for books’ and local newspapers’ online content? 2) How is disruptiveness
Jeļena Fedosejeva, Aleksandrs Boče, Marija Romanova, Dzintra Iliško and Oksana Ivanova
Adam, R. J. (2016). Education for wicked problems and the reconciliation of opposites: A theory of bi-relational development . Abingdon: Routledge.
Anatole, E. (2013). GenerationZ: Rebels with a cause. Forbes, Retrieved June 14, 2018 from https://www.forbes.com/consent/? to URL= https://www.forbes.com/sites/onmarketing/2013/05/28/generation-z-rebels-with-a-cause/ .
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Bell, D. V. J. (2016). Twenty-first century education: transformative education for
In the second decade of the 21st century the graduates of high schools — student candidates — already belong to the next generation, called generation “Z”. This generation has been raised in the virtual world. Constant and unlimited access to the Internet leads to a situation in which it constitutes the most important communication channel and a source of information about the world surrounding them. Appreciating the significance of modern technologies and their role in building relations with student candidates, we can’t forget about the significance of direct contacts. For those facing the choice of university, which to a large extent may determine the kind of future professional career, communication in the virtual world, even though necessary, turns out to be insufficient. Meetings with candidates at universities, or high schools, lectures given by academic teachers to high school students, meetings with students, or other forms of direct contacts are still important elements of establishing and building relations with potential student candidates. The goal of this article is highlighting the significance of direct meetings in the process of establishing and building relations between a university and potential student candidates. To carry out the assumed goal a quantitative research on a group of high school students was carried out by means of the technique of auditorium questionnaire. On the basis of obtained results it was concluded that in the context of looking for information about the offer of universities young people from high schools expect direct meetings. What attracts particular attention are visits to universities, during which young people get the opportunity to participate in various activities. What turned out to be an important element of building direct relations were contacts with the students of a particular university. As the results of research have shown, it is worth engaging university students more often in the communication activities of universities.
with customer-service expectations, self-interest and stealth-fighter tactics. Retrieved from http://www.aasa.org/SchoolAdministratorArticle.aspx?id=11122 , 18 July 2018.
Iliško, D., Oļehnoviča, E., Ostrovska, I., Akmene, V., & Salīte, I. (2018). Meeting the challenges of ESD competency-based curriculum in a vocational school setting. Discourse and Communication for Sustainable Education , 8 (2), 103–113.
Kaufmann, M. (2015). GenerationZ: Wie Daimler sich auf junge Mitarbeiter vorbereitet. [GenerationZ: how Daimler prepares for young employees
The main purpose of the article is presenting the role of social media in the process of shaping the behaviours of young consumers in the context of utilization of chosen social media in the process of making purchasing decisions. The conducted research has shown that social media constitute an inseparable part of almost every decision-making process. The contents published in social media not only generate needs among young consumers, encouraging them to make unplanned purchases, but also constitute an important source of inspiration at the stage of looking for alternatives for satisfying their needs. Additionally, social media constitute a precious source of information about products and a place for expressing opinions and sharing purchasing experiences. The article presents a definition and classification of social media, as well as current data concerning young consumers as a market segment. In further part of the article the results of research concerning the influence of chosen social media portals on the behaviours of young consumers are presented on the basis of the example of fashion market.
The main goal of the article is to indicate the importance of social media in the process of seeking information about universities by potential candidates for studies. To realize the set goal, quantitative research was carried out among a group of high school students, using the auditorium survey technique. The youth questionnaire was collected via the questionnaire for information sources used in the decision-making process about the choice of the future educational path. The conducted research confirmed that social media are one of the most important sources of information about universities, just after personal sources such as family and friends.
The article discusses the problems of commercial banks related to the deterioration of their image as employers, especially in eyes of the millennial generation, which soon will become the most attractive category for employment in modern business. The main criteria that guide the millennial generation when choosing a future job are identified. A detailed analysis of the strengths and weaknesses of banks as employers has been carried out, and advice for image improvement has been formulated, aimed at the young audiences of potential bank employees. It was proven that banks should build not only an effective PR campaign to create a powerful image of a reliable employer, but at the same time they should establish a reliable system to counteract unfair competition, ultimately aimed at destabilizing financial institutions, which are most sensitive to image problems.
., Muller, L., Connell, M. (2006). On Creative Engagement. Visual Communication , vol. 5, no. 3, pp. 307-322.
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15. Goh, E. & Lee, C. (2018). A Workforce to be Reckoned with: The Emerging Pivotal GenerationZ Hospitality Workforce. International Journal of Hospitality Management , vol. 73, pp. 20-28.
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