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Analysis of Fake News phenomena – mainly looking for an answer where are the Fake News sources and who is responsible for their effects - psycho and social aspects of fake news mechanism. Additionally, focusing on evolution of its definition and their taxonomy. At the end, fake news are analyzed as a 21st century biggest thread of new media and looked for the lasts trends in counteracting.

References [1] Bârgăoanu Alina, #FAKENEWS. Noua cursă a înarmării , București, Evrika, 2018. [2] European Commission, A multi-dimensional approach to disinformation, Report of the independent High level Group on fake news and online disinformation , Luxembourg, Publications Office of the European Union, 2018, p. 10. [3] Idem. [4] Parliament of Malaysia, Anti-Fake News Bill , Malaysia, 2018, p. 4, available at: accessed on 04 February 2019. [5] Gulizar Haciyakupoglu, Jennifer Yang Hui, V. S

Introduction (2: Thousand Oaks, CA: Sage), 258–84. (2018), ‘Pronašli smo 362 lažne vesti na naslovnicama Informera za godinu dana’, . < , accessed 27 January 2018. Fraser, Bruce (1996), ‘Pragmatic markers’, Pragmatics. Quarterly Publication of the International Pragmatics Association, 6 (2), 167–90. FreedomHouse (2016), ‘Serbia - Freedom of the Press’, (Freedom House). Galasinski, Dariusz (2000), The language of deception: A discourse analytical

?” Columbia Journalism Review, (Sept – Oct, 6). FURTHER READING consumers about phishing scams. Second, consumer brand advocates can be enlisted and enabled to alert managers when a brand advert has been coupled with inappropriate content. Systemic approaches to reduce fake-news risk Systemic solutions involve a rethinking of brands and branding. It means taking a good, long, hard look in the mirror and frankly acknowledging that business has been complicit in creating the post-rational culture we now inhabit (see Box 1). Too often, brands have become ends in