Analysis of Fake News phenomena – mainly looking for an answer where are the Fake News sources and who is responsible for their effects - psycho and social aspects of fake news mechanism. Additionally, focusing on evolution of its definition and their taxonomy. At the end, fake news are analyzed as a 21st century biggest thread of new media and looked for the lasts trends in counteracting.
References  Bârgăoanu Alina, #FAKENEWS. Noua cursă a înarmării , București, Evrika, 2018.  European Commission, A multi-dimensional approach to disinformation, Report of the independent High level Group on fake news and online disinformation , Luxembourg, Publications Office of the European Union, 2018, p. 10.  Idem.  Parliament of Malaysia, Anti-Fake News Bill , Malaysia, 2018, p. 4, available at: http://www.cljlaw.com/files/bills/pdf/2018/MY_FS_BIL_2018_06.pdf accessed on 04 February 2019.  Gulizar Haciyakupoglu, Jennifer Yang Hui, V. S
Introduction (2: Thousand Oaks, CA: Sage), 258–84. Fakenews.rs (2018), ‘Pronašli smo 362 lažne vesti na naslovnicama Informera za godinu dana’, Fakenews.rs . < http://fakenews.rs/2018/01/26/pronasli-smo-362-lazne-vesti-nanaslovnicama-informera-za-godinu-dana/ , accessed 27 January 2018. Fraser, Bruce (1996), ‘Pragmatic markers’, Pragmatics. Quarterly Publication of the International Pragmatics Association, 6 (2), 167–90. FreedomHouse (2016), ‘Serbia - Freedom of the Press’, (Freedom House). Galasinski, Dariusz (2000), The language of deception: A discourse analytical
Columbia Journalism Review,
(Sept – Oct, 6).
consumers about phishing scams. Second, consumer brand
advocates can be enlisted and enabled to alert managers when
a brand advert has been coupled with inappropriate content.
Systemic approaches to reduce fake-news risk Systemic
solutions involve a rethinking of brands and branding. It
means taking a good, long, hard look in the mirror and frankly
acknowledging that business has been complicit in creating
the post-rational culture we now inhabit (see Box 1). Too often,
brands have become ends in