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Eye-Tracking Analysis of the Figures of Anti-Smoking Health Promoting Periodical’s Illustrations

using Eye-Tracking Data in Student Completion of High-Stakes Testing Evaluation. In Horsley, M., Eliot, M., Knight, B. A., & Reilly, R. (Eds.), Current Trends in Eye Tracking Research (pp. 287-296). Switzerland: Springer. Koval, J. J., Autbut J-A. L., Pederson, L. L., O’hegarty, M., & Chan, S. S. H (2005). The potential effectiveness of warning labels on cigarette packages: The perceptions of young adult Canadians. Canadian Journal of Public Health , 96 (5), 353-356. Maródi Á., Benedekfi I., Devosa I., & Buzás Zs. (2014). Teaching and learning music

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Affective response to a lottery prize moderates processing of payoffs and probabilities: An eye-tracking study

without trade-offs. Psychological Review, 113(2), 409-432. doi: 10.1037/0033 -295X.113.2.409 Dehaene, S., Tzourio, N., Frak, V., Raynaud, L., Cohen, L., Mehler, J., & Mazoyer, B. (1996). Cerebral activations during number multiplication and comparison: A PET study. Neuropsychologia, 34(11), 1097-1106. doi: 10.1016/0028-3932(96)00027-9 Fiedler, S., & Glöckner, A. (2012). The dynamics of decision making in risky choice: an eye- tracking analysis. Frontiers in Psychology, 3, 1-18. doi: 10.3389/fpsyg.2012.00335 Fulawka, K

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Eye-tracking test design influences the relationship between gazing behaviour and evaluation decision

observational tools, which is already widely used in consumer behaviour science, is the eye-tracking technique, a tool for objective observational studies. This technique permits observation and measurement of eye movements when consumers receive a visual stimulus or when they view a product. Information regarding their gazing behaviour is collected in an objective, rapid, and non-invasive way. An attached device or sensor records eye movements, the observed region, and the time that the eyes stop in each region, which data are reflecting the observer’s attention and interest

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Practical Use of the Eye Camera in Pedagogical Research (Processing of Selected Data Using the Eye Tracking Method)

References Havigerová, J. M. (2011). Pět pohledů na nadání . Praha: Grada Publishing. Hering, O. (2012). Co to znamená, když oči promluví? Trend marketing (Economia) , 8(1), 34. Kahneman, D. (2012). Myšlení - rychlé a pomalé . Brno: Jan Melvil publishing. Jedlička, L. (2014). Eye Tracker a Tobii Studio manual (ver.1. 2.). In Z eptejte se. Info . Retrieved from http://www.zeptejtese.Info/Tobii/Tobii_Studio_Manual.pdf . Klimeš, J. (2008). Využití oční kamery ve výzkumu reklamních materiálů. Retrieved from http

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Eye-tracking glasses for improving teacher education: the e-Teach project

References Alemdag E., Cagiltay K. (2018). A systematic review of eye tracking research on multimedia learning. Computers & Education, 125 , 413-428. Antonenko P.D. (2019). Educational Neuroscience: Exploring Cognitive Processes that Underlie Learning. In: T. Parsons, L. Lin, D. Cockerham (Eds.). Mind, Brain and Technology. Educational Communications and Technology: Issues and Innovations (27-48). Cham: Springer. Bocconi S., Panesi S. (2018). Teachers’ professional learning and competence in the digital era. The DigCompEdu framework. In M

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Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-Tracking Experiment

New Trends in Sustainable Business and Consumption (BASIQ), Heidelberg, Germany, 11-13 June 2018. Bucharest: Editura ASE, pg. 204-210; 19. Turing, A. M. (1950), Computing Machinery and Intelligence, Mind, 433-460; 20. Van Engen, K.J., McLaughin, D.J., (2018), Eyes and ears: Using eye tracking and pupillometry to understand challenges to speech recognition, Hearing Research, 369, 56-66.

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Look before you Authorize: Using Eye-Tracking to Enforce User Attention towards Application Permissions

:// , 2014. [6] B. B. Anderson, C. B. Kirwan, J. L. Jenkins, D. Eargle, S. Howard, and A. Vance. How polymorphic warnings reduce habituation in the brain–insights from an fmri study. In CHI. ACM , 2015. [7] M. Arianezhad, L. J. Camp, T. Kelley, and D. Stebila. Comparative eye tracking of experts and novices in web single sign-on. In Proceedings of the third ACM conference on Data and application security and privacy , pages 105–116. ACM, 2013. [8] A. Besmer, J. Watson, and H. R. Lipford. The impact of social navigation on privacy

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Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising


Celebrity endorsement has been frequently used in advertising as consumers are attracted and tend to imitate the behavior of the star. In the past years, celebrities have been a frequent mean of attracting the attention of the consumer towards an advertising. In an era with an over-load of information and ads, the glamour of the celebrities has had the power to increase the visibility of the advertised product. Besides the positive effects which celebrities bring to an increase of attention of the consumers, their endorsement can also have negative consequences. One of these undesired effects is the overshadowing of the advertised product by the celebrity. Consumers will have the tendency to watch the celebrity for a longer time and their attention is distracted from the advertised product. In an eye-tracking experiment we analyze the fact that the celebrity might distract the attention of the consumer from the advertised product and its logo. The results have shown that the participants have the tendency to watch the logo of a product for a longer time in advertising without celebrities. In opposition to this, in advertising endorsing celebrities, the attention is caught by the celebrity.

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The Lakescape in the Eyes of a Tourist

środowiska naturalnego , Oficyna Naukowa, W-wa. Choiński A., 2007. Limnologia fizyczna Polski . Wyd. Naukowe UAM, Poznań. Chojnicki Z., 1999. Podstawy metodologiczne i teoretyczne geografii . Bogucki Wydawnictwo Naukowe, Poznań. Dobre na pierwszy rzut oka. Wiadomości Turystyczne 4, 16-28.02.2010. On-line: Duchowski A.T., 2007. Eye Tracking: Methodology, Theory and Practice , Springer, London. Duda-Gromada K., 2009. Turystyka jeziorna - nowa forma turystyki? Prace i

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Corporate Social Responsibility Reporting – a Stakeholder’s Perspective Approach

References 1. Carlowitz, H. C. (1713). „Sylvicultura Oeconomica, oder hauswirthliche Nachricht und naturmässige Anweisung zur wilden Baumzucht”, Leipzig, Johann Friedrich Braun. 2. Commission of the European Communities (2001), „GREEN PAPER: Promoting a European framework for Corporate Social Responsibility”, available at: (22 April 2016) 3. Duchowski, Andrew T. (2002), „A breath-first survey of eye-tracking applications”, Behavior Research Methods

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