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References Abdussalam, P. K. (2014), Celebrity advertisement: key to marketing success, Indian Journal of Commerce and Management Studies, Vol. 5, No. 1, pp. 78-82. Agrawal, J., Kamakura, W. A. (1995), The economic worth of celebrity endorsers: an event study analysis, Journal of Marketing, Vol. 59, No. 3, pp. 56-62. Biswas, D., Biswas, A., Das, N. (2006), The differential effects of celebrity and expert endorsements on consumer risk perceptions, Journal of Advertising, Vol. 35, No. 2, pp. 17-31. Carrillat, F., d’Astous, A., Lazure, J. (2013), For better, for

References Atkin, C., Block, M. (1983). Effectiveness of celebrity endorsers. Journal of Advertising Research, 23 (1), 57–61. Bagozzi, R. P.; Dholakia, U.M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16(2), 2-21. Bergkvist, L., & Zhou, K. Q. (2016). Celebrity endorsements: A literature review and research agenda. International Journal of Advertising, 35(4), 642–663. Boffard, R. (2014). “The value of celebrity endorsements”. BBC News Business. Retrieved February 3, 2016, from: http

Advertising, 30(1), 47-75. DOI: http://dx.doi.org/10.2501/IJA-30-1-047-075 Elberse, A., and Verleun, J., 2012. The economic value of celebrity endorsements. Journal of Advertising Research, 52(2), 149-165. DOI: http://dx.doi.org/10.2501/JAR-52-2-149-165 Erdogan, B. Z., and Baker, M. J., 1999. Celebrity endorsement: Advertising agency managers' perspective. The Cyber-Journal of Sport Marketing, 3(3), 1-15. Friedman, H. H., and Friedman, L., 1979. Endorser effectiveness by product type. Journal of Advertising Research, 19(5), 63-71. Li, Y. M., Lee, Y. L., and Lien, N. J

References 1. Atkin, C., Block, M., (1983), Effectiveness of celebrity endorsers , Journal of Advertising Research 23 (1), 57–61 2. Bagozzi, R.P., Dholakia, U.M., (2002), Intentional social action in virtual communities , Journal of Interactive Marketing, 16(2), 2-21 3. Bergkvist, L., Zhou, K.Q., (2016), Celebrity endorsements: A literature review and research agenda , International Journal of Advertising, 35(4), 642–663 4. Byrne, A., Whitehead, M., Breen, S., (2003), The naked truth of celebrity endorsement , British Food Journal, 105(4/5), 288-296 5. Devue

trial registration. N Engl J Med. 2005; 352:198-9. 8. Reveiz L, Cortes-Jofre M, Asenjo Lobos C, Nicita G, Ciapponi A, Garcia-Dieguez M, et al. Influence of trial registration on reporting quality of randomized trials: Study from highest ranked journals. J Clin Epidemiol. 2010; 63:1216-22. 9. Hopewell S, Altman DG, Moher D, Schulz KF. Endorsement of the CONSORT Statement by high impact factor medical journals: a survey of journal editors and journal ‘Instructions to Authors’. Trials. 2008; 9:20. 10. World Medical Association. WMA Declaration of Helsinki - Ethical

References Ahluwalia, R., Burnkrant, R.E. and Unnava, H.R. (2000), “Consumer response to negative publicity: The moderating role of commitment”, Journal of Marketing Research , Vol. 37, No. 2, pp. 203-214. Amos, C., Holmes, G. and Strutton, D. (2008), “Exploring the relationship between celebrity endorser effects and advertising effectiveness”, International Journal of Advertising , Vol. 27, No. 2, pp. 209–234. Bartz, S., Molchanov, A. and Stork, P.A. (2013), “When a celebrity endorser is disgraced: A twenty-five-year event study”, Marketing Letter , Vol. 24

References Albert, N; Ambroise, L; Valette-Florence P (2017), Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements? Journal of Business Research , 81, 96-106. Bagozzi, R. P.; Dholakia, U.M. (2002). Intentional social action in virtual communities, Journal of Interactive Marketing , 16(2), 2-21. Bergkvist, L.; Zhou, K.Q. (2016). Celebrity endorsements: A literature review and research agenda. International Journal of Advertising , 35(4), 642-663. Byrne, A.; Whitehead, M.; Breen, S. (2003). The naked truth of celebrity

References Atkin, C., & Block, M. (1983). Effectiveness of celebrity endorsers. Journal of Advertising Research, 23 (1), 57-61. Ayanso, A., Lertwachara, K., & Thongpapanl, N. (2010). Technology-enabled retail services and online sales. Journal of Computer Information Systems, 50 (3), 102-111. Bergkvist, L., & Zhou, K. Q. (2016). Celebrity endorsements: a literature review and research agenda. International Journal of Advertising, 35 (4), 642-663. Bergkvist, L., Hjalmarson, H., & Mägi, A. W. (2016). A new model of how celebrity endorsements work: attitude

References [1] Amos, C., Holmes, G. and Strutton. D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness A quantitative synthesis of effect size. International Journal of Advertising, 27(2), pp. 209-234. [2] Bergkvist, L. and Zhou, K.Q. (2016). Celebrity endorsements: a literature review and research agenda. International journal of advertising , 35(4), pp. 642-663. [3] Biswas, S., Hussain, M. and O’Donnell, K. (2009). Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study

). Measuring endorsement of the new ecological paradigm: A revised NEP scale. Journal of Sociology , 56 , 425–442. Dunlap, R. (1980). Paradigmatic changes in social science. American Behavioral Sciences , 24 , 5–14. Dunlap, R., & Van Liere, K. (1978). The new environmental paradigm: A proposed measuring instrument and preliminary results. Journal of Environmental Education , 9 , 10–19. Edgell, C. R. M., & Nowell, D. (1989). The new environmental paradigm scale: Wildlife and environmental beliefs in British Columbia. Society and Natural Resources, an International