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Employer branding – a dialogistic communication tool of a competitive employer

References Ambler, T and Barrow, S. (1996). The employer brand, In: Journal of Brand Management, Vol. 4, pp. 185-206. Armstrong, M. (2007). Zarządzanie zasobami ludzkimi, Kraków: Oficyna Wolters Kluwer. Barrow, S. (1990), ‘Turning recruitment advertising into a competitive weapon’, Paper delivered at the CIPD Annual Conference, Harrogate, UK. Barrow, S., R. Mosley (2005), The Employer Brand: Bringing the Best of Brand Management to People at Work, John Wiley & Sons, Chichester

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How Factorial Survey Analysis Improves Our Understanding of Employer Preferences

Experiments. American Sociological Review 82(1): 179–210. Baert, Stijn and Ann-Sophie De Pauw. 2014. Is Ethnic Discrimination Due to Distaste or Statistics? Economics Letters 125(2): 270–273. Bähr, Sebastian and Martin Abraham. 2016. The Role of Social Capital in the Job-Related Regional Mobility Decisions of Unemployed Individuals. Social Networks 46(July): 44–59. Behrenz, Lars. 2001. Who Gets the Job and Why? An Explorative Study of Employers’ Recruitment Behaviour. Journal of Applied Economics IV(2): 255–278. Bennett, Roger. 2002

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Employer Branding - Source of Competitiveness of the Industrial Plants

References AMBLER, T and BARROW, S. The employer brand. In The Journal of Brand Management , 1996, Vol. 4, pp. 185-206. ISSN 1350-231X BACH, S. Managing Human Resources. Malden: Blackwell Publishing, 2005. 452 p. ISBN 978-1-4051-1850-7 BARROW, S. and MOSLEY, R. The Employer Brand: Bringing the Best of Brand Management to People at Work. Chichester: John Wiley & Sons: 2005. 207 p. ISBN 978-0-470-01273-4 AIESEC. Employer Branding Program. [online]. 2010

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Polish University as an (Un)Attractive Potential Employer

Bibliography 1. Abdi, H., Williams, L.J., (2010). Principal component analysis. Wiley Interdisciplinary Reviews: Computational Statistics , vol. 2, iss. 4, pp. 433–459. 2. Bakanauskiene, I., Žalpyte, L., Vaikasiene, J., (2014). Employer’s Attractiveness: Employees’ Expectations vs. Reality in Lithuania. Human Resources Management and Ergonomics , vol. 1, no. 8, pp. 6–20. 3. Baruk, A., (2016). Postrzeganie uczelni jako pracodawcy przez młodych potencjalnych pracowników. Marketing Instytucji Naukowych i Badawczych , no. 3. 4. Baruk, A

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Features of Employer Attractiveness on Lithuanian Business Organizations: Employees’ Perceptions

References 1. Alnıacik, E., Alnıacik, U. (2012). Identifying Dimensions of Attractiveness in Employer Branding: Effects of Age, Gender, and Current Employment Status // Procedia-Social and Behavioral Sciences. Vol. 58, p. 1336-1343. doi: 10. 1016/j.sbspro.2012.09.1117. 2. Ambler, T., Barrow, S. (1996). The Employer Brand // Journal of Brand Management. Vol. 4, No. 3, p. 185-206. doi: 10.1057/bm.1996.42. 3. Arachchige, B. J., Robertson, A. (2011). Business Student Perceptions of a Preferred Employer: A Study

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Typology of Young Potential Employees According to Reasons for their Aversion Towards the University as an Employer

Bibliography 1. Abdi, H., Williams, L.J. (2010). Principal component analysis. Wiley Interdisciplinary Reviews: Computational Statistics, vol. 2, iss. 4, pp. 433–459. 2. Alniacik, E., Alniacik, U. (2012). Identifying Dimensions of Attractiveness in Employer Branding: Effects of Age, Gender, and Current Employment Status. Procedia-Social and Behavioral Sciences, vol. 58, pp. 1336–1343. 3. Arachchige, B.J., Robertson, A. (2011). Business Student Perceptions of a Preferred Employer: A Study Identifying Determinants of Employer Branding. The IUP

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The Reasons for the Lack of Interest in the University as an Employer among young Potential Employees and their Changes in 2016–2018

Bibliography 1. Alniaçik, E., Alniaçik, U., Erat, S., Akçin, K. (2014). Attracting talented employees to the company: Do we need different employer branding strategies in different cultures? Procedia — Social and Behavioral Sciences , no. 150, pp. 336–344. 2. Alniaçik, E., Alniaçik, Ü. (2012). Identifying dimensions of attractiveness in employer branding: effects of age, gender, and current employment status. Procedia — Social and Behavioral Sciences , vol. 58, pp. 1336–1343. 3. Arachchige, B., Robertson, A. (2011). Business student

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Perception of the University as an Employer Among Young Potential Employees

References 1. App, S., Merk, J., et al. (2012). Employer branding: Sustainable HRM as a competitive advan.tage in the market for high-quality employees. Management Revue, 23 (3), pp. 62-278. 2. Backhaus, K., Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, 9 (5), pp. 501-517. 3. Barrow, S., Mosley, R. (2006). The employer brand: Bringing the best of brand management to people at work. Chichester: John Wiley & Sons. 4. Baruk, A. (2006

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Employer Branding as a Source of Competitive Advantage of Retail Chains

References Bilińska-Reformat, K. (2015). Relacje sieci handle detalicznego z klientami dostawcami na tle uwarunkowań globalnych i lokalnych . Katowice: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach. Bilińska-Reformat, K. i Dewalska-Opitek, A. (2016). Employer branding jako determinanta rozwoju sieci handlu detalicznego w Polsce. Problemy Zarządzania , 1 /(57). Black, S. (2007). The Employee Value Proposition: How to Be an Employer of Choice? , http://knowledge.insead.edu Branding, http

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Outer Image of University in the Role of Employer as the Base of Segmentation of Young Potential Employees

-4, pp. 61-75. 9. Trends in Global Employee Engagement - 2016. Report by Aon Hewitt, http://www.modernsurvey.com/wp-content/uploads/2016/05/2016-Trends-in-Global-Employee-Engagement.pdf (access: 27.06.2016). 10. Wilden, R., Gudergan, S. (2010). Employer branding: Strategic implications for staff recruitment. journal of Marketing Management, vol. 26, no. 1-2, pp. 56-73. 11. Wojtaszczyk, K. (2008). Employer branding po polsku na przykładzie uczelni wyższych. E-mentor, no. 3 (25), http

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