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References Augestad, P. (2003). Skolering af kroppen. Om kunnskap og makt i kroppsøvningsfaget. (School of the body. About knowledge and power in the school subject Physical Education) Bø: Høgskolen i Telemark. Azoy, G. W. (2003). Buzkashi. Game and Power in Afghanistan. Long Grove/Ill.: Waveland, 2 nd ed. (1 st ed. 1982). Bakhtin, M. (1968). Rabelais and his World. Cambridge: MIT. Bale, J. & Sang J. (1996). Kenyan Running. Movement Culture, Geography and Global Change. London: Frank Cass. Bale, J. (2002). Imagined Olympians: Body Culture and Colonial

-158). Praha: Univerzita Karlova. Poling, L. H., & Guyas, A. S. (2008). Removing the fig leaf: issues and strategies for handling nudity in the art room. Art Education , 61(1), 39-43. Schiff, F. (1999). Nude dancing: scenes of sexual celebration in a contested culture. Journal of American Culture , 22(4), 9-16. Tortorici, Z. (2007). Masturbation, salvation, and desire: connecting sexuality and religiosity in colonial Mexico. Journal of the History of Sexuality , 16(3), 355-372. Weaving, Ch. (2005). She Strips… She scores! An Analysis of Women Athletes Posing Nude . 33rd


Children raised in today’s globalised world face an enormous, globally available and diverse range of verbal and non-verbal messages from the outside every day. In the era of prevailing consumerism, this multitude of information creates new, artificial needs that bring chaos to the children’s world. Human needs, as presented by Maslow, starting with physiological needs, through the need of safety, belonging, love, respect, knowledge and recognition are being redefined and disorganised in common understanding. The following considerations outline the result of the analysis of the content and form of several popular culture texts selected from among all the texts available on the Polish market – the Świerszczyk magazine, aimed at children.

Re-socialization]. Vilnius: BMK leidykla. Cameron, K.S., Quinn, R.E. (2011). Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework (3rd ed.). San Francisco, CA: Wiley. Chapman, Ch., Muijs, D., Reynolds, D., Sammons, P., Stringfield, S. Teddlie, Ch. (2016).Educational Effectiveness and Improvement Research and Practice: the Emergence of Discipline, 34-57. The Routledge International Handbook of Educational Effectiveness and Improvemen t. New York: Routledge. Creemers, B., Kyriakides, L. (2016). Theory Development in Educational

ludens. London: Routledge. Jaspers, K. (1949). Vom Ursprung und Ziel der Geschichte. München: Piper Verlag. Kosiewicz, J. (2010). Free Time from the Perspective of Ontology and Epistemology of Time. In J. Kosiewicz, Sport and Philosophy. From Methodology to Ethics (pp. 166-191). Warszawa: Wydawnictwo BK. Pieper, J. (1961). Leisure: The Basis of Culture. New York: Pantheon Books. Ramsay, H. (2005). Reclaiming Leisure: Art, Sport and Philosophy. New York: Palgrave Macmillan. Reichholf, J. H. (1990). Das Rätsel der menschwerdung - Die Entstehung des Menschen

in the EFL classroom. In: Hinkel, Eli (ed.), Culture in second language teaching and learning . Cambridge: Cambridge University Press. 196–220. Irujo, Suzanne. 1986. A piece of cake: learning and teaching idioms. ELT Journal 40(3). Oxford: Oxford University Press. Kramsch, Claire. 1993. Context and culture in language teaching. Oxford: Oxford University Press. Kramsch, Claire. 2009. Third culture and language education. In: Cook, Vivien–Wei, Li. (eds), Contemporary applied linguistics . London: Continuum. 233–254. Kramsch, Claire. 2013. Culture in foreign

: Disciplines, identities and the historiography of sport (pp. 3-28). London: Routledge. Renson, R. (2000). Sport for all: New and old forms of movement culture. In VII World Congress Sport for All Barcelona 1998 (Ed.). Final report (pp. 196-200). Barcelona: Ajuntament de Barcelona (CD Rom). Renson, R. (2003). Homo ludens ambiguous: Huizinga and sport. In M. Krüger (Ed.), Menschenbilder im Sport (pp. 235-261). Schorndorf: Hofmann. Renson, R. (2004). Ludodiversity: extinction, survival and invention of movement culture. In G. Pfister (Ed.), Games of the past – Sports

References Advi Alpay, G., Bodur, M., Yilmaz, C., & Buyukbalci, P. (2012). How does innovativeness yield superior firm performance? The role of marketing effectiveness. Innovation: Management, Policy & Practice, 14(1), 107-128. DOI:10.5172/impp.2012.14.1.107. Amabile, T.M. (1988). A model of creativity and innovation in organizations. Research in Organizational Behaviour, 10, 123-167. Atay, K. (2001). Okul kulturu /The culture of school/. Kuramdan Uygulamaya Egitim Yonetimi /Educational administration: Theory and Practice/, 23, 179-191. Axtell, C.M., Holman, D

Works Cited Breen, Michael. 2014. The Koreans. Who They Are, What They Want, Where Their Future Lies. New York: Thomas Dunne Books. Hofstede, Geert. 1991. Cultures and Organizations: Software of the Mind . London: McGraw-Hill UK. Hofstede, Geert, Gert Jan Hofstede and Michael Minkov. 2010. Cultures and Organizations. Software of the Mind. Cultural Cooperation and Its Importance for Survival. New York, London: McGraw Hill. Hong, Euny. 2014. The Birth of Korean Cool. New York: Picador. Marinescu, Valentina, ed. 2014. The Global Impact of South Korean

-Century Sporting Revival. London: Duckworth. Putney, C. (2001). Muscular Christianity: Manhood and sports in Protestant America, 1990-1920. Cambridge, Mass.: Harvard University Press. Song, G. (2004). The fragile scholar: Power and masculinity in Chinese culture. Hong Kong: Hong Kong University Press. Taiwan ribao /Taiwan Daily/. Terrill, R. (2003). The new Chinese empire: And what it means for the United States. New York: Basic Books. Tu, W. M. (1996). Confucian traditions in east Asian modernity: Moral education and economic culture in Japan and the four mini