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References Canon of Lekë Dukagjini Civil Code of 1929 Cross-cutting strategy on consumer protection and the supervision of the market 2014-2020. [Online] Available: (September 20, 2016) Cross-cutting strategy on consumer protection and the supervision of the market 2007-2013, approved by Decision of the Council of Ministers No. 797, dated 14/11/2007. [Online] Available:

REFERENCES Antonides, G., van Raaij, W. F. (1998). Consumer behavior: A European perspective. Chichester: John Wiley & Sons. Arndt, J. (1986). Paradigms in consumer research: A review of perspectives and approaches. European Journal of Marketing , 20, 23-40. Arnould, E. A. and Thompson, C. J. (2005). Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research, 31, 868-882. Deighton, J. (2007). From the editor. The territory of consumer research: Walking the fences. Journal of Consumer Research, 34, 279-282. Hagen, K., Micklitz, H

Consumer bankruptcy in Poland Rafał Adamus* Faculty of Law and Administration, Opole University, Poland email: ADAMUS, Rafał. Consumer bankruptcy in Poland. International and Compara- tive Law Review, 2011, Vol. 11., No. 2, pp. 93–107. DOI: 10.1515/iclr-2016-0106. Abstract: Th e article analysis the legal aspects of the problem of consumer ban- kruptcy within the Polish legal system. It covers the substantive and also proce- dural aspects of this legal instrument. Author describes the requirements and conditions for the consumer bankruptcy

Systems on Sales in Electronic Commerce. Business& Information Systems Engineering , 2, 2, 2010, 67-77 [5] Lee S., Cho Y., Kim S., Collaborative Filtering with Ordinal Scale-based Implicit Ratings for Mobile Music Recommendations. Information Science , 02, 004, 2010, 2142-2155 [6] Xu Y., Website Rankings Evaluation Model and Its Evaluation Method. Journal of Information , 21, 2, 2002, 149-151 [7] Zhang Y., Chen Y., Consumer psychology research. Business Culture , 3, 2011, 198 [8] Ying N., Psychological characteristics of the e-commerce customer. Market Condition

References (n/a). Top Sites in Romania, Retrieved from . Andrei, T., Iacob, A.I., Stancu, S., Tușa, E. (2008). “Introduction to econometrics using EViews”, Economic Publishing House, Bucharest, pp. 49 – 83. Andrei, T., Bourbonnais, R. (2008), “Econometrics”, Economic Publishing House, Bucharest, pp. 17-74. Hoyer, W.D., Maclnnis, D.J. and Pieters, R. (2008). “Consumer Behavior”, South-Western, Sixth Edition, pp. 1 – 21. Cătoiu, I., Teodorescu, N. (1997). Consumer Behavior– Theory and practice, Economic

References Amine, A. (1988) ‘Consumers’ true brand loyalty: The central role of commitment’, Journal of Strategic Marketing, vol. 6, pp. 305-319 Aaker, D. (1994) ‘Building a brand: The Saturn Story’, California Management Review, vol. 36, no. 14 Anderson, E.W. (1998) ‘Customer satisfaction and word of mouth’, Journal of Service Research, vol. 1, pp. 5 - 17 Apostolopoulou, A. (2002) ‘Brand extensions by U.S. professional sport teams. Motivations and keys to Success’, Sport Marketing Quarterly, vol. 11, pp. 205-214 Ashby, J.S., and Rice, K.G. (2002) ‘Perfectionism

References 1. Bobek, M. et al. (2011) Vnitrostátní aplikace práva Evropské unie. Praha: C. H. Beck, 2011. 606 s. ISBN 9788074003776. 2. Bourgoignie, T. (1998) European Community consumer law and policy: from Rome to Amsterdam. In: Consumer Law Journal, 1998, s. 443-462. 3. Gutman, K. (2014) The Constitutional Foundations of European Contract Law: A comparative Analysis. Oxford: Oxford University Press, 2014. 560 s. ISBN 9780191025471. 4. Jagielska, M., Jagielski, M. (2012) Are consumer rights human rights? In: Devenney, J., Kenn, M. 2012. European Consumer

References Consumer Policy Strategy 2002-2006, (2002), Communication from the Commission to the European Parliament, The Council, The Economic and Social Committee and the Committee of the Regions, COM , no. 208, final 7.05.2002. Handel i usługi w warunkach transformacji-uwarunkowania i bariery rozwoju. Opracowanie Departamentu Rynku i Ochrony Konsumenta PIH [Trade and services in the period of transformation - conditions and barriers to development. The report of the Department of Market and Consumer Protection of the Polish Trade Chamber] (1995), ”Przegląd

References Gabel, T.G. & Boller, G.W. (2000). Assessing Divergent Disciplinary Views of the Globalization of Consumption: and Exploratory, Cross-Sectoral, and Ethnographic Examination of Consumer-Choice Dynamism Resulting from the Influx of New Forms of Retailing. Advances in Consumer Research , 27, 24-26. Karcz, K. (2001). Od marketingu globalnego do marketingu międzykulturowego - szanse i zagrożenia dla polskich przedsiębiorstw. In H. Brdulak & T. Gołębiewski (Eds.), Wspólna Europa - przedsiębiorstwo wobec globalizacji (pp. 225-226). Warszawa: PWE

des europäischen und deutschen Rechts. In: Juristenzeitung, 1997, vol. 52, no. 4, pp. 167–178 ISSN 1868–7067. 5. HONDIUS, E. (2004) The protection of the Weak Party in a Harmonised European Contract Law: A Synthesis. In: Journal of Consumer Policy, 2004, vol. 27, no. 3, pp. 245–251 ISSN 1573–0700. 6. PFEIFFER, T. (1999) Der Verbraucherbegriff als zentrales Merkmal im europäischen Privatrecht. In: Schulte – Nölke, H., Schulze R. (1999) Europäische Rechtsangleichung und nationale Privatrechte, Baden – Baden: Nomos, 1999, pp. 21–43. ISBN 978–3789061868. 7. TICHÝ, L. et