Search Results

1 - 10 of 26 items :

  • "conceptual integration" x
Clear All
What is advertising without blending? Advertisements in women’s magazines

Džanić, Nihada, Sanja Berberović (2012). Conceptual integration theory in text-image advertisements. Akbarov, Azamat, Vivian Cook, eds. Contemporary Foreign Language Education: Linking Theory into Practice . Sarajevo: IBU, 559–569. Evans, Vyvyan, Melanie Green (2006). Cognitive Linguistics: An Introduction. Edinburgh: Edinburgh University Press. Fairclough, Norman (2001). Language and Power (2 nd edn.). Harlow: Longman. Fauconnier, Gilles (2007). Mental spaces. In Geeraerts, Dirk, Hubert Cuyckens eds. The Oxford Handbook of Cognitive

Open access
in ExELL
DISCOURSE-DRIVEN MEANING CONSTRUCTION IN NEOSEMANTIC NOUN-TO-VERB CONVERSIONS [MEANING CONSTRUCTION IN NOUN-TO-VERB CONVERSIONS]

). Mental Spaces: Aspects of Meaning Construction in Natural Language. Cambridge: Cambridge University Press. Fauconnier, Gilles (1997). Mappings in Thought and Language. Cambridge: Cambridge University Press. Fauconnier, Gilles & Mark Turner (1994). “Conceptual Projection and Middle Spaces”. San Diego: University of California, Department of Cognitive Science Technical Report 9401. Retrieved March 15, 2010, from http://markturner.org. Fauconnier, Gilles & Mark Turner (1998). “Principles of Conceptual Integration”. In J.- P

Open access
The Concept of the Relative Adjective

Abstract

This article aims to give a cognitive linguistic account of the dual nature of the concept of relative adjectives, and the specific character of their semantic processes. After a brief discussion of the adjectival character of the relative subclass, it will be argued that denominal relative adjectives belong to the class of predicate words (i.e., words denoting property and hence forming a predicate concept), while retaining, on the other hand, the substantive nature of the basic noun’s concept. Further, two subclasses of relative adjectives are contrasted in view of their cognitive processes: substancepredicate, denoting a certain substance of which an object is made, and argumentpredicate, denoting an object the relation to which becomes a property of another object. The substance-predicate group of relative adjectives will be analyzed as having the properties of qualitative adjectives, as they clarify their meanings in discourse due to the operation of profiling the landmark properties on the base of the trajector of the described object. On the other hand, the conceptual entity of argument-predicate relative adjectives can be described by means of the theory of conceptual integration. Argument-predicate adjectives in discourse form a new conceptual blend that is the result of mapping the mental spaces of the predicate concept and the concept of the described noun. The relation between the two objects that appears in the blend forms the context meaning of the adjective

Open access
Meaning-Making Processes in Derivatives from Precedent Names

(706). Халеева И.И. (ред.). Москва: Издательство Московского Государственного Лингвистического Университета, c. 155-168. Evans, V. & Green, M. (2006). Cognitive linguistics. An introduction . Edinburgh: Edinburgh University Press. Falkum, I.L. (2011). The semantics and pragmatics of polysemy . Doctoral thesis. University College London. Fauconnier, G. & Turner, M. (1999). Metonymy and conceptual integration. In Metonymy in language and thought. Panther, K.-U. & Radden, G. (eds.). Amsterdam: John Benjamins. Fillmore, Ch. (1977). Scenes

Open access
Clipped Wings and the Great Abyss: Cognitive Stylistics and Implicatures in Abiezer Coppe’s ‘Prophetic’ Recantation

.2001.014 Coulson, Seana & Todd Oakley. 2003. Metonymy and conceptual blending. In Klaus-Uwe Panther & Linda L. Thornburg (eds.), Metonymy and pragmatic inferencing, 51-79. Amsterdam & Philadelphia: John Benjamins. DOI: 10.1075/pbns.113.06cou Coulson, Seana & Todd Oakley (eds.). 2005. Journal of Pragmatics 37(10). Special issue on Conceptual Integration Theory. Dancygier, Barbara. 2002. Mental space. Embeddings, counterfactuality, and the use of unless. English Language and Linguistics 6(2). 347-377. DOI: 10.1017/S

Open access
Self-Organisation Perspective to Responsible Innovation in Industry

Abstract

Based on scientific literature analysis, the article examines the complex nature of the responsible innovation concept and provides the conceptual integration of a self-organisation perspective into the concept of responsible innovation within industry. Self-organisation characteristics are presented and argued as useful constructs for a better understanding of responsible innovation processes.

Open access
Effectiveness Measurement Using DEA & BSC Methods in Public Health Services

Abstract

It is well-known that health-care systems all over the world try to improve efficiency and effectiveness due to high pressure to pursue rational performance. Many of the health-care reforms in different countries are conducted with the objectives to rationalise costs, to make health services more available, and to increase, or at least not to reduce, the quality of health services. Adequate efficient metrics used in assessing health-care services are critical for the quality of decision-making. The subject of this research is efficiency measurement in the institutes of public health in Croatia oriented to preventive activities, i.e. monitoring, analysis, and evaluation of the health of the population. Diversity of the programmes and temporal variability are the characteristics of public health services, and it is therefore harder to measure the effects in the long run. This research aims to analyse and propose a new approach to the measurement system using two methods: the Data Envelopment Analysis (DEA) and the Balanced Score Card (BSC), combined into the DEABSC integrative model, which can be an efficient method for the decision-making process. The starting point of this research is the analysis of the measurement system in public-health services in Croatia. The results confirm a weak and inadequate efficiency measurement system and very low effectiveness measurement. To enhance the efficiency measurement, we have developed the conceptual integrative DEABSC model which has been tested at the Teaching Institute of Public Health – the Department of Health Ecology. Using DEA for 2017, we have identified relatively efficient units that helped establish future goals set in the BSC strategic map. The combination of DEA and BSC allows identifying options for improving the effectiveness of public-health service programmes. The study confirms that it is possible to determine the relative efficiency of different DMUs within the Department of Health Ecology and use best practice for each perspective in the BSC Cause & Effect conceptual model. This paper also provides recommendations for an easier establishment of performance measurement in order to achieve the mission of public health institutions, but also indicates some limitations in the application of the methods.

Open access
A marriage of convenience or an amicable divorce: Metaphorical blends in the debates on Brexit

: CSLI, 67-81. Coulson, Seana, Todd Oakley (2000). Blending basics. Cognitive Linguistics 11(3-4): 175-196. Coulson, Seana, Cristobal Pagán Cánovas (2013). Understanding timelines: Conceptual metaphor and conceptual integration. Journal of Cognitive Semiotics 5(1-2): 198-219. Đurović, Tatjana, Nadežda Silaški (2018). The end of a long and fraught marriage: Metaphorical images structuring the Brexit discourse. Metaphor and the Social World 8(1): 25-39. Gibbs, Raymond (2000). Making good psychology out of blending theory. Cognitive

Open access
in ExELL
Metaphor-based calques in Croatian mass media

Longman Grammar of Spoken and Written English. London: Longman. Bujas, Željko (1999). English-Croatian Dictionary . Zagreb: Nakladni zavod Globus. Coulson, Seana, Todd Oakley (2000). Blending basics. Cognitive Linguistics 11.3–4: 175–196. Davies, Mark (2008-) The Corpus of Contemporary American English: 520 Million Words, 1990 – Present . Available online at http://corpus.byu.edu/coca/ . Fauconnier, Gilles, Mark Turner (1998). Conceptual integration networks. Cognitive Science 22.2: 133–187. Fauconnier, Gilles, Mark Turner (2002

Open access
in ExELL
Sustainable Top Managers and their Activities in the Enterprise of the Future

Competitive Advantage or Simply the Cost of Competing? J. Mark. 75, 16–30. https://doi.org/10.1509/jmkg.75.1.16 Lado, A.A., Boyd, N.G., Wright, P., 1992. A Competence-Based Model Of Sustainable Competitive Advantage - Toward A Conceptual Integration. J. Manage. 18, 77–91. https://doi.org/10.1177/014920639201800106 Mirońska, D., Zaborek, P., 2014. Polacy wobec marketing społecznie zaangażowanego , Marketing i Rynek, 1, 32-41. Muller-Christ, G, 2011. Sustainable Management . Springer, New York. Pabian, A., 2015. Rola dyrekcji w promowaniu

Open access