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References ALVES, L., ANTUNES, N., AGRICI, O., SOUSA, C.M.R., RAMOS, C.M.Q. (2016). Click Bait: You Won’t Believe What Happens Next!, Fronteiras: Journal of Social, Technological and Environmental Science, 5(2), 196-213. BIYANI, P., TSIOUTSIOULIKLIS, K., BLACKMER, J. (2016). “8 Amazing Secrets for Getting More Clicks”: Detecting Clickbaits in News Streams Using Article Informality[in:] D. Schuurmans & M.P. Wellman [eds.],Proceedings of the Thirtieth AAAI Conference on Artificial Intelligence (AAAI-16), Phoenix, Arizona, February 12-17, 2016. Palo Alto: AAAI

, melyeknek soha ne higgyen el semmit., 2015. január 19., 2017. március 06. [06. 04. 2017]. W4 = Roberts, Michael Reid: Life Sentences: The Grammar of Clickbait! The American Reader. [06. 04. 2017]. W5 = Hanula, Zsolt 2015: Nem a gyerekeket kell félteni az internettől, hanem a nyugdíjasokat., 2015. 09. 10. [06. 04. 2017]. W6 = https

networks, but insights into how and when we use these means are rarely shared by media providers. With tabloid news, and so-called fake news and clickbait, we see that much of the information available online is phrased and framed to lure readers. Some media providers have made use of alluring and misleading information for decades, even centuries, but the potential to spread messages globally has expanded through social media platforms, giving rise to the analogous expression of news going viral. Anyone can produce and publish news on social media, and the lacking


modalities of gatekeeping and news ( Eg & Krumsvik, 2019 ). One important aspect of online news proliferation is the “clickability” of headlines, or their ability to attract attention and cause users to distribute it further by clicking, liking, commenting, and sharing ( Karlsson & Clerwall, 2013 ; Kuiken et al., 2017 ). Clickbait articles are often simplified, speculative, negative, and provocative ( Blom & Hansen, 2015 ), using questions and surprising statistics to attract attention ( Kuiken et al., 2017 ). In a broader context, scholars argue that this amplifies

‘aware’ hacker is advertising 200 million supposed accounts on dark web,” Aug. 2016. [18] B. Krebs, “Cards stolen in target breach flood underground markets,” Dec. 2013. [19] C. U. Libraries, “Evaluating online sources.” [20] M. Zimdars, “False, misleading, clickbait-y, and/or satirical “news” sources,” 2016. [21] U. Libraries, “Finding reliable sources: What is a reliable source?,” Oct. 2019. [22] U. Libraries, “Evaluating internet resources.” [23] O. Celestino, “Watering hole 101,” Feb. 2013. [24] Novetta, “Operation blockbuster. unraveling the long thread of the

values in an attempt to safeguard editorial content through specific practices (immersion and investigation), several evolutions are to be noted. Firstly, these pure players’ critiques of journalism’s faults now include a set of online practices: click-bait, abundant and automatized forms of news. Secondly, this feeds the journalists’ arguments that their pure player must be a journalists’ project only, therefore justifying their “requisitioning” ( Jeanne-Perrier et al., 2015 ; Salles, 2018 ) of responsibilities and skills that are usually foreign to journalists