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The Make-or-Buy Decision in the Croatian Shipbuilding Industry: A Transaction Cost Economics Approach

-141. Klein, Peter G. 2004. "The make-or-buy decision: lessons from empirical studies." University of Missouri at Columbia: Contracting and Organisations Research Institute. Working Paper Number 2004-07, April. Levy, David. 1985. "The transaction cost approach to vertical integration: an empirical examination." Review of Economics and Statistics , 67, pp. 438-445. Love, James H., Stephen, Frank H. 1999 "Contractual Failure, Market Failure and the make-or-buy Decision" Washington DC, Society for New Institutional

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Influence of segmentation factors on leaflet distribution

Abstract

In marketing communication it is important to know what and how to inform the customer, it means to know the target audience, where it is located and how it is possible to reach it. The most commonly used form of addressing the customer in the retail is a leaflet action. This article aims to highlight the use of segmentation aspects by retail in the selected region for the best implementation of selected communication mix - direct marketing. An analysis of secondary data - professional literature and studies dealing with the meaning of communication in the company, specifically marketing communication with a focus on direct marketing in the retail – was executed to fulfil the objectives of the article. Results from a questionnaire survey that examined the influence of spatial data on the purchasing behaviour of customers in Ústí nad Labem - City will be used as primary data. Survey results indicate the fact that it was necessary to collect spatial data on the segment. A selected market was examined in the questionnaire survey mainly in terms of geography and demography and impact of these criteria on the leaflet distribution process application. Geographical segmentation provided information on the spatial distribution of retail shops in the city. Socio-demographic segmentation offered information about age, gender, status, and education of customers who shop in the supermarkets.

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Probabilistic Model on Buying Decision of Higher Education Services

Abstract

Buying decisions are determined by two key factors: endogenous factor that belongs to the buyer (which is present at least the attitudinal variable) and exogenous factors such demo-economic, sociological, psychological, marketing mix, linked all more or less by the product or the service offered for purchase and consumption. The study aims to use Rasch’s model to express the likelihood that a consumer will make the decision to purchase a higher educational service. Applied to item solving, Rasch probabilistic model, on which the research methodology study is largely supported, states that the probability of success in solving an item depends on two factors. The one belongs to that who solves the item - the human factor, called the latent trait, and the other belongs to the item, called the facility of the item The purchase decision approach using the Rasch model results validity is mainly based on the isometry of the two situations The results of the study describe behavioral probability situations where customers who make university education services purchasing decisions can themselves be found. We recommend the educational marketing strategies based on the analysis made on the applied model, which may increase the students’ enrolled number in a particular university.

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Preparing for the Adoption of the New Arrival

Abstract

The emotional state of many expecting parents shifts from unbridled joy to anxiety as the reality of learning to care for a newborn and forsaking their current lifestyle sinks in. Similarly, consumers have different concerns when they first hear about a new product compared to the time when they consider buying it. If the buying decision is in the distant future, consumers are primarily concerned with the benefits derived from using the product, such as how the product performs and symbolic benefits of owning the new product. As the buying decision draws closer, consumers shift attention to cost-related issues, such as how long will it take to learn how to use the product or how much will it cost to maintain and use it. Executing a two-phased communication strategy by management that is synchronized with this shift in mental processes by first emphasizing new product benefits and features and later focusing on the practical aspects of using the innovation can have a beneficial impact on both organizational performance and consumer welfare

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Reliable Signals and Limit Conditions for Automated Trading Systems

Abstract

Automated trading software is a significant part of the business intelligence system in a modern investment company today. The buy and sell orders are built and sent almost instantly by computers using special trading and computational strategies. The trading decisions are made by automated algorithms. In this paper it will be presented one of these mathematical models which generate trading signals based only on the time price series. The algorithm combines several known computing techniques to build a trading indicator to automate the trades. With this method, buy decisions on oversold intervals and sell decisions on overbought price values can be built. Limit conditions in order to close the long and short trades can be also automatically generated. More trading signal types based on this model will be revealed. Trading results obtained with all these signals will be presented in order to qualify this methodology developed especially for algorithmic trading.

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What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms

Abstract

The present study attempts to understand the use of three information processing mechanisms – cognitive, affective, and normative – to assess the quality of cashmere products made in Mongolia. For attaining the above aims, semi-structured interviews were conducted to test a framework that resulted from literature reviewed on country of origin (COO) effect and information processing mechanisms. Results demonstrate that for Business-to-Business (B2B) clients, the COO is an extremely relevant cue to evaluate the quality of cashmere. Conversely, most of the consumers do not seem to include the COO effect on their information processing and base their evaluation on four distinct product-related attributes: quality, brand, social status, and price. Results are relevant for the Mongolian cashmere industry, as well as for marketers interested in understanding what drives consumers of cashmere in their buying decisions. We also understand these findings to assist in improving the image of Mongolia as one of the world’s best manufacturers of cashmere.

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Amazing Machines and the Quest for Meaning in Consumption

Abstract

The benefits brought to us by recent product innovations also come with potential burdens for people who are motivated to consume by identity motives - that is, by the desire to be the kind of person that they want to be. Being freed from a personally relevant routine might be undesirable. Therefore, IoT adoption will be more likely when the associated tasks are less relevant for identity signaling and less likely when the associated tasks are relevant for one’s identity. However, people who oppose IoT application in one context might willingly accept IoT applications in others with less personal relevance. Managers should not overlook that people’s quest for meaning in consumption remains an important driver of buying decisions even in our age of amazing machines. Physical products won’t completely disappear any time soon, especially when they are relevant for a person’s identity.

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Capital markets in Central and Eastern Europe: two selected cases

Abstract

The evolution of mutual funds in terms of their inflows and outflows is seen as a good indicator of the capital markets’ performance in different countries. At individual level, investors substantiate their buying decisions on the past performance information and invest asymmetrically in funds with very good performance in the previous periods. Numerous studies, mainly conducted in US, illustrate that mutual fund flows are highly dependent on the funds’ previous performance, as a common behavior of investors resides in looking for highly performing funds than to get rid of poorly performing ones. This paper investigates the flows of funds into and out of Slovakian and Hungarian mutual funds during the period 2007-2014 and has as main purpose to analyze the behavior of investors in mutual funds in these two emerging financial markets. The analysis focuses on identifying patterns in investors’ decision making processes and on checking the similarity of their behavioral patterns and illustrating differences among the two. Given the peculiarities of the studied period, a financially turbulent period, the paper also tries to evaluate if and how the financial crisis affected the investing behavior of Slovakian and Hungarian investors, based on the evolution of inflows and outflows of funds in a period that comprises the global financial crisis and the present period in which recovery has started.

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Clusters of Tourism Consumers in Romania

Abstract

The analysis and determination of typologies of tourism consumers has been a major concern for scientists, specialists and companies as well. Knowing the demographic and motivational factors that determine consumers to buy tourism products can have a major impact on the marketing strategy by a more efficient targeting of customers. This article presents the results of a research that aims to determine the factors which influence the buying decision for tourism products and the clusters of consumers resulted from these factors. 90 persons have been surveyed pursuing the determination of the most important factors for buying a tourism product and the correlation between them. The factor analysis and the cluster analysis have been applied with the help of the SPSS program. The results of the factor analysis group the items into six factors. In a second phase, the consumers have been divided into three categories based on a hierarchical Ward cluster analysis. The three clusters have been defined and analyzed and recommendations for the future research have been given.

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A study of challenges in entrepreneurship development and potential role of public sector in mitigating them – evidence from Kurdistan region of Iraq

Entrepreneurship Journal, 12(1), pp. 72-95. DEMOGRAPHIC SURVEY KURDISTAN REGION OF IRAQ. (2018). UNFPA IOM KRSO. Retrieved from https://reliefweb.int/sites/reliefweb.int/files/resources/KRSO_IOM_UNFPA_Demographic_Survey_Kurdistan_Region_of_Iraq.pdf [Accessed 20 May 2019] Din, B.H., Anuar, A.R. and Usman, M., (2016). The effectiveness of the entrepreneurship education program in upgrading entrepreneurial skills among public university students. Procedia-Social and Behavioral Sciences, 224, pp. 117-123. Dinesh, J. (2019), A study of buying decision process in

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