Search Results

1 - 10 of 1,614 items :

Clear All
Destination Branding: A Review of the City Branding Literature

References Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the value of a Brand Name, New York: Free Press. Aguilar, A. G., Guillen, M. J. & Roman, N. V. (2016). Destination Brand Personality: An Application to Spanish Tourism, International Journal of Tourism Research, Vol. 18, pp. 210-219. doi: 10.1002/jtr.1997. Anholt, S. (1999). Branding the developing world, Impact, Fall, pp. 1-22. Anholt, S. (2010). Definitions of place branding - Working towards a resolution, Place Branding

Open access
Branding European countries in the aftermath of important political transitions

References Anholt, S. (2000). The nation as a brand. Across the Board. 37 (10), pp. 22-27. Anholt, S. (2005). Brand New Justice, Oxford, UK: Butterworth-Heinemann. Anholt, S. (2006). Public diplomacy and place branding: Where's the link? Journal of Place Branding, 2 (4), pp. 271-275. Anholt, S. (2007). Competitive identity: The new brand management for nations, cities and regions. New York: Palgrave Macmillan. Anholt, S. (2008). From nation branding to competitive identity - The

Open access
Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

References/Literatura 1. Andersson, M. (2007). Region branding: The case of the Baltic Sea Region. Place Branding and Public Diplomacy, 3 (2), 120-130. https://doi.org/10.1057/palgrave.pb.6000057 2. Angell, S. I., Mordhorst, M. (2014). National Reputation Management and the Competition State. Journal of Cultural Economy, 8 (2), 184-201. https://doi.org/10.1080/17530350.2014.885459 3. Anholt, S. (1998). Nation-brands of the twenty-first century. Journal of Brand Management, 5 (6), 395-406. https://doi.org/10.1057/bm.1998.30 4. Anholt

Open access
Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

References Aitken, R., Campelo, A. “The four Rs of place branding.” Journal of Marketing Management, 27 (9–10) (2011): 913–33. Anders-Morawska, J., Rudolf, W. Orientacja rynkowa we współrządzeniu miastem . Łódź: Wydawnictwo Uniwersytetu Łódzkiego, 2015. Bass, S.M.J., Dalal-Clayton, D.B. and Pretty, J. “Participation in Strategies for Sustainable Development.” Environmental Planning Issues , no. 8, London: International Institute for Environment and Development (1996). Baxter, J., Kerr, G., Clarke, R. “Brand orientation and the voices

Open access
Nation branding in the Middle East - United Arab Emirates (UAE) vs. Qatar

References Hashim, A R.A.A.B. (2012). Branding the Brand New City: Abu Dhabi, Travelers Welcome. Place Branding and Public Diplomacy, 8(1) , 72-82. Al Shahrabani, A., and de Boer, K. (2007). Modernizing the United Arab Emirates. The McKinsey Quarterly, 3 , 45-52. Anholt, S. (2000). Nation Brands Index. Retrieved from nation-brands.gfk.com . Anholt, S. (2003). Brand New Justice: The Upside of Global Branding. Oxford: Butterworth Heinemann. Anholt, S. (2005). Anholt Nation Brands Index: How Does the World See America. Journal of

Open access
Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar

References Al Ayedrous Bani Hashim, A. (2012), “Branding the brand New City: Abu Dhabi, travelers welcome”, Place Branding and Public Diplomacy, Vol. 8, No. 1, pp. 72-82. Al-Sharabani, A. (2007), “Modernizing the United Arab Emirates”, The McKinsey Quarterly, Vol. 3, pp. 45-52. Ali, M. and Chaudhary, A.R. (2015), “Nation branding and economic development: Finding the missing link”, Arabian Journal of Business and Management Review, Vol. 5, No. 5, pp. 35-56. Anholt, S. (2000), nation-brands.gfk.com . Retrieved from nation-brands

Open access
City Branding – All Smoke, No Fire?

References Aaker, D.A. (1996) Building Strong Brands. The Free Press. Allan, R.; Holmes, P. and Lundskær-Nielsen, T. (1995) Danish. A Comprehensive Grammar. London: Routledge. Branding Aalborg (2004) Aalborg vild med verden. Aalborg. Christensen, Søren Bitsch (2005) ‘Bykonkurrence og byidentitet: Danmark 1960-2000’. Unpublished working paper presented at the 25th convention of Nordic historians (Nordisk Historikermøde), Stockholm University, Session ‘Den nordiske staden - från industrialism till

Open access
Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy

References 1. Aaker, D.A.; Joachimsthaler, E. (2000). Brand Leadership. New York. The Free Press. 2. Aghdaie, S.F.A.; Dolatabadi, H.R.; Aliabadi, V.S. (2012). An Analysis of Impact of Brand Credibility and Perceived Quality on Consumers’ Evaluations of Brand Alliance. International Journal of Marketing Studies, 4 (2), 93-102. 3. Ahn, H.; Sung, Y. (2012). A two-dimensional approach to between-partner fit in co-branding evaluations. Journal of Brand Management, 19 (5), 414-424. 4. Anderson, J

Open access
Building a Travel Influencer Brand Using Instagram Tools

References 1. Aaker, D. (1996). Building Strong Brands. – New York: The Free Press. 2. Bennett, S. (April 25 th , 2014). Social Media Business Statistics, Facts, Figures & Trends 2014. Adweek. Internet access: http://www.adweek.com/socialtimes/social-business-trends-2014/498129 [accessed April 11, 2017]. 3. Bergström, T., Bäckman, L. (2013). Marketing and PR in Social Media. – Stockholm: Stockholms universitet. 4. Bevins, C. D. (2014). A Visual Social Semiotic Analysis of Target’s Branding Using Instagram: Master’s Thesis. – Faculty of

Open access
Employer Branding - Source of Competitiveness of the Industrial Plants

References AMBLER, T and BARROW, S. The employer brand. In The Journal of Brand Management , 1996, Vol. 4, pp. 185-206. ISSN 1350-231X BACH, S. Managing Human Resources. Malden: Blackwell Publishing, 2005. 452 p. ISBN 978-1-4051-1850-7 BARROW, S. and MOSLEY, R. The Employer Brand: Bringing the Best of Brand Management to People at Work. Chichester: John Wiley & Sons: 2005. 207 p. ISBN 978-0-470-01273-4 AIESEC. Employer Branding Program. [online]. 2010

Open access