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SME Customer Service Excellence: A Singaporean Case Study

Perspectives © Pezzottaire Journals, 2(3): 499-409. Verma, H. V. (2003). Customer outrage and delight. Journal of Services Research, 3(1): 119-133. Warren, C. J. (2011). Understanding the impact of core product quality on customer satisfaction, team identification, and service quality. University of Minnesota, ProQuest, UMI Dissertations Publishing. Zainordin, Z. (2007). Total customer service - A priority of ensuring results. Retrieved from

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