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Ceremony of the Olympic Games], August 8, 2008, p. 1 Rowling, Joanne K. Harry Potter and the Chamber of Secrets . London: Bloomsbury, 1998. Sassen, Saskia. The Global City . Princeton and New York: Princeton University Press, 2001 [1991] Statistik Austria. “Bevölkerung am 1.1.2010 nach detailliertem Geburtsland und Bundesland.” Statistic Austria Website, 19 May 2011, , accessed March 2012. Statistik Austria. “Information Society

References Arnold, R., & Sarkar, M. (2014). Preparing athletes and teams for the Olympic Games: Experiences and lessons learned from the world's best sport psychologists. International Journal of Sport and Exercise Psychology, 1-17. Retrieved from Birrer, D., Wetzel, J., Schmid, J., & Morgan, G. (2012). Analysis of sport psychology consultancy at three Olympic Games: Facts and figures. Psychology of Sport and Exercise, 13(5), 702-710. Retrieved from http

.e. situation-related efficiency of players. We aimed at determining which variables of game performance, i.e., which technical-tactical activities, performed by handball players, had the greatest influence on a positive game outcome - victory in a handball game. Methods Participants The sample of entities consisted of 27 matches, that is of attacking and defensive actions of 54 opposing handball teams during the preliminary round of the competition at the 2012 Olympic Games in London. Twelve national teams participated in the tournament (nine from Europe and three teams

References Benjamin, W. (2001). The Work of Art in the Age of Mechanical Reproduction. In M. G. Durham & D. Kellner (Eds.), Media and Cultural Studies: Key Works (pp. 48-70). Oxford: Blackwell. Garcia, B. (2008). One Hundred Years of Cultural Programming within the Olympic Games (1912-2012): Origins, Evolution and Projections. International Journal of Cultural Policy , 14, 4, 361-76. Sontag, S. (1980 [1975]). Fascinating Fascism. In Under the Sign of Saturn (Essays) (pp. 73-105). New York: Picador. Stanton, R. (2000). The Forgotten Olympic Art Competitions

References 1. COHEN, J. 1988. Statistical Power Analysis for the Behavioral Sciences , 2 vyd.. Hillsdale, NJ: Erlbaum. 2. COSSOR, J. & B. MASON, 2001. Swim start performances at the Sedney 2000 Olympic Games. XIX International Symposium on Biomechanics in Sports. 3. ELAINE, T. et al., 2015. Comparing three underwater trajectories of the swimming start. In: Journal of Science and Medicine in Sport . Vol. 18, s. 725-729. 4. HAY, J. G. 1984. Turning technique of elite swimmers. In: Journal of Sports Sciences . Vol. 2, s. 241-255. 5. LYTTLE, A. & N. BENJANUVATRA

REFERENCES Anholt, S. (2010). Places: Identity, image and reputation. London, UK: Palgrave Macmillan. Arning, C. (2013). Soft power, ideology and symbolic manipulation in Summer Olympic Games opening ceremonies: A semiotic analysis. Social Semiotics, 23 , 523–544. Belloso, J,C. (2011). The City Branding of Barcelona: A Success Story. In K. Dinnie K. (Ed.), City Branding Theory Cases (pp. 118-123). Palgrave Macmillan. UK. Billings, A. (2009). Olympic Media: Inside the Biggest Show on Television (pp. 1-21). London Routledge. Binder, D.L. (2007). Teaching

-194. Brookes, R. (2002). Representing sport . Oxford University Press. Capranica, L., Minganti, C., Billat, V., Hanghoj, S., Piacentini, M. F., Cumps, E. & Meeusen, R. (2005). Newspaper coverage of women’s sports during the 2000 Sydney Olympic Games: Belgium, Denmark, France, and Italy. Research Quarterly For Exercise and Sport , 76(2), 212-223. Connell, R. W. (2001). Masculinities . Cambridge: Polity Press. Cooky, Ch., Messner, M. A. & Hextrum. R. H. (2013). Women play sport, but not on TV: A longitudinal study of televised news media. Communication & Sport, 1(3), 203

conceptualisation and measurement of mega sport event legacies. Journal of Sport and Tourism 12(3-4), 207-228. DOI: 10.1080/14775080701736957. 5. Masterman G. (2003). The event planning process: Strategies and successful legacies. In M. Moragas, C. Kennett, N. Puig (eds.), The legacy of Olympic Games (1984-2000) (pp. 450-489). Lausanne: Olympic Museum and Studies Centre. 6. Matheson V. (2006). Economic impact analysis. In W. Andreff, S. Szymanski (eds.), Handbook on the Economics of Sport (pp. 35-57). Cheltenham: Edward Elgar. 7. Kasimati E. (2003). Economic aspects and the

REFERENCES Agha, N., Fairley, S., & Gibson, H. (2012). Considering legacy as a multi-dimensional construct: The legacy of the Olympic Games. Sport Management Review , 15 (1), 125-139. Doi:10.1016/j.smr.2011.08.004 Alm, J., Solberg, H.A., Storm, R.K., & Jakobsen, T.G. (2016). Hosting major sports events: The challenge of taming white elephants. Leisure Studies , 35 (5), 564-582. Doi:10.1080/02614367.2014.994550 BOC. (2015). Confederations. Retrieved from Brazil. (1998). Law n. 9.696. Presidency of the

. Lausanne: CIO. 7. KLUGE, V., 2014. 100 Jahre Jesse Owens und Luz Long – siegt die Legende gegen die Wahrheit? [Abstract]. Stadion: internationale Zeitschrift für Geschichte des Sports , 38, pp. 105-124. 8. KRÜGER, A., 2008. Olympic Games of 1936. In: MOORE, J. H. (Ed.). Encyclopedia of Race and Racism (2 nd ed., pp 381-384). Detroit: Macmillan. pp. 381-384. 9. LEITE, W., 2015. The relationship Education x Sport in Brazil: two sides of the same coin. International Journal of Education and Information Technology , 1 (3), pp. 111-116. 10. MAIA, M., 2010. Dimensões