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Effective Usage of Implementing ICT in Small- and Mediumsized Enterprises

Abstract

The goal of this scientific paper is to investigate specifications of SME in ICT implementation and to identify processes in small- and medium-sized enterprises with concentration on their ICT departments according to the used methodologies. To narrow down the feasibility of using information and communication technologies in SME and to define how the process documentation can help these companies to properly select and subsequently effectively implement ICT.

Open access
Changes In Innovation Activity In Regional Industrial System In The Context Of Size Of Enterprises In West Pomeranian Province

Abstract

In transition countries the firms’ size and equity property affect economic processes, including innovation activity in industry. Researche has shown that the key to accelerate economy development is technology transfer from foreign countries. Implementation of new solutions depends on medium and large organizations, rather than on the micro and small ones. Traditional micro and small regional enterprises feature a low level of capacity to take risk. An innovation activity in industry systems grows up over time, but only in small domestic enterprises, and it is similar to their foreign and larger competitors. This paper discusses the problems of size of enterprises and its impact on innovation activity in regional industry systems in West Pomeranian province in the period 2004–2006 and 2009–2011.

Open access
The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations

Abstract

The research of new active and intelligent features has shown huge potential to optimise the supply chain and enhance consumer consciousness of food utilisation. The paper deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. It focuses on to analysis the perception of different intelligent packaging features. The results indicate that customers‟ awareness of intelligent packaging is still at a very low level in Slovakia.

Open access
Supporting Ecological Innovation as a Factor for Economic Development

Abstract

The paper deals with the evaluation of the ecological innovation as a factor for economic development through the correlation and regression analysis. The paper.analysis the.total ecological.innovation index of Slovakia within the.European Union and in relationship to growth GDP of Slovakia. Correlation and. regression analysis. examines the interdependence between.total ecological innovation index and economic growth. GDP is one of the key elements of effective support for eco-innovation.

Open access
Stimulating Creativity Methods And Innovative Performance In European Countries

Abstract

A widely debated topic during the last decades focuses on the companies’ opportunities to acquire corporate competitiveness due to research, innovation and development. Thus, in the context of increased competition and current global challenges, fostering creativity and innovation is a way to boost economic growth and welfare of European countries. New and original ideas, skills, competencies and innovations they all could enable to achieve competitive advantages. Creative ideas and innovative solutions are crucial for the European countries in order to overcome the current economic crisis.

This paper aims to study the impact of stimulating creativity methods used by companies on innovative performance of the country. The study is based on identifying correlations between using stimulating creativity methods – such as brainstorming sessions, financial incentives for employees to develop new ideas, job rotation of staff, multidisciplinary or cross-functional work teams, non-financial incentives for employees and training employees on how to develop new ideas or creativity – and, by the other hand, innovative performance of European countries, synthetically expressed by Summary Innovation Index. It also quantifies and scales the intensity of influence using each stimulating creativity method.

The results of this study can be a real help for companies to identify the most appropriate stimulating creativity methods in order to increase the innovative performance. Thereby, the main output of the study consists in the fact that using the most effective methods of stimulating creativity the companies will be able to increase their innovative potential and they could obtain long-term competitive advantages.

Open access
The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers

Abstract

Intelligent innovation represents any autonomic change with positive impact to the customer. They increase the comfort of the customer and concurrently they represent more effective, more economical, healthier and safer solution. This term is not so usual in Slovakia, however intelligent innovation are present on the market. For that in the article intelligent innovation assessment, we focused on intelligent and active packaging, the occurrence of which we have mostly noticed on the Slovak market. The paper deals with the evaluation of the perception of packaging innovations by using the Kano model. According to research results, intelligent and active packaging influence customers and therefore constitutes a tool of competitiveness in Slovakia. However, considering the specification of their requirements, the degree of impact is very variable and specific to customers of different gender and age.

Open access
Identification of the Flow of Innovations in Tourism Related to Aesthetic Medicine

Abstract

Aesthetic medicine is, next to the wellness and spa, one of the most rapidly growing segments of health tourism. Its dynamic growth is closely linked to innovative offers (perhaps better described as “product innovation”). To date, however, there have been no scientific studies focusing on this market. Services in the field of aesthetic medicine are usually discussed descriptively as a subcategory of medical tourism, and innovation in this sector remains unexplored.

In this article we focus on innovation in aesthetic medicine as it pertains to health tourism, using the Delphi method to analyze innovation flow. Twelve experts from the fields of economics and management sciences with backgrounds in innovation and the economics of tourism (including health tourism) were invited to participate in the study. This group included also practitioners. The research was conducted in June and July 2015.

Our research addresses the current dearth of academic works on aesthetic medicine tourism, and lack of any relevant models of its flow and spread.

Open access
Satisfaction in Concepts of the Organisation’s Intangible Assets − And the Processes of Production Preparation

Abstract

This article addresses the issue of employees’ job satisfaction in terms of the intangible assets of an organisation and simultaneously indicates the role which both of those aspects play in implementing the production preparation process. Through the use of a systematic literature review method, it was possible to identify research studies devoted to the position of satisfaction in the concepts of intangible assets and intellectual capital, and the study results in terms of relations between various intangible assets, such as the company’s reputation or structural capital, and job satisfaction. The conclusions of this study are particularly important for production preparation. They indicate how important the reputation of the company and other intangible assets are for employees’ satisfaction and for retaining them in the company, which is crucial for the implementation of technologically advanced research and development.

Open access
The Identification of Innovative Research Methods and Techniques Utilized in Marketing Research in the Digital Era

Abstract

The current technological advancement and the mass utilization of information and communication technology create a milestone in the way marketing research is conducted. The presented scientific contribution focuses on the identification of innovative research methods and techniques, which have the highest degree of applicability in the process of marketing research in the near future. The aim of this paper is also to predict the changes that are going to affect the development of marketing research in the near future, based on an analysis of the current status in comparison with the results of an own scientific study.

Open access
Decision Tree Approach to Discovering Fraud in Leasing Agreements

Abstract

Background: Fraud attempts create large losses for financing subjects in modern economies. At the same time, leasing agreements have become more and more popular as a means of financing objects such as machinery and vehicles, but are more vulnerable to fraud attempts. Objectives: The goal of the paper is to estimate the usability of the data mining approach in discovering fraud in leasing agreements. Methods/Approach: Real-world data from one Croatian leasing firm was used for creating tow models for fraud detection in leasing. The decision tree method was used for creating a classification model, and the CHAID algorithm was deployed. Results: The decision tree model has indicated that the object of the leasing agreement had the strongest impact on the probability of fraud. Conclusions: In order to enhance the probability of the developed model, it would be necessary to develop software that would enable automated, quick and transparent retrieval of data from the system, processing according to the rules and displaying the results in multiple categories.

Open access