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Japan's thinking and management practices have developed under the strong influence of culture. The contemporary economic and social circumstances, marked by the phenomenon of globalization, raise the question of the perenniality and transferability of the traditional Japanese management style.


Objective: The discussion presented in this paper focuses on the practical coaching techniques premised on lasting principles of human learning; principles that are crucial to coaching relationships of all kinds. The principles involved tap into years of psychological research and practice (Kanfer & Goldstein, 1991; Mahoney, 1991) that focuses on issues that prompt changes in people, the important factors that fosters relationships and the ways of getting people to give up their regular actions for a new set.

Methodology: The article’s research is based on extensive literature analysis.

Findings: The research was not able to identify the specifics of what people value in different cultures; however, it captures the major active ingredients in learning endeavor, without taking culture into consideration.

Value Added: The article discusses 3 main types of challenges that leadership coaches find across the globe and offers guidelines to handle them

Recommendations: Future papers on that topic research should include both qualitative and quantitative research findings.


Accelerating growth in business globalization places managers in an international environment with more ethical challenges.

Ethical principles that govern businesses in a particular culture may not match with the conditions, norms and customs of other cultures.

The article aims to examine comparatively the role of culture in explaining ethical issues and dilemmas in organizations.

Treating the issue of business ethics in companies nowadays offer different perspectives depending on the influence of the cultural context of countries where these companies operate.

Each cultural context shows its specificity, in addition to legal regulations, customs, habits or moral issues, which deserve to be highlighted in a paper on how to conduct business from an ethical perspective.


Objective: This article deals with the effective functioning of an organization in the international context. It focuses on the two key aspects of the communication in this respects: cultural intelligence (CQ), the capacity to operate successfully in the multicultural setting, and the quality of internal communication; it is investigated whether CQ (and its components: metacognitive, cognitive, motivational and behavioural) are rather related to the number of foreign languages or the language proficiency a person (or an employee) knows (has).

Methodology: The sample of 132 undergraduate students of the English and Czech study programs at one private business university in the Czech Republic was used. The Spearman correlation coefficient, Chi–Square test for independence and the one–way ANOVA test (all of them conducted in the statistical program IBM SPSS Statistics 21) are calculated in the paper.

Findings: CQ depends on the quality (the level of proficiency) rather than the quantity (the number) of foreign language skills. This conclusion applies regardless of gender: our data did not confirm that language skills were gender-dependent.

Value Added: Recently a very fashionable cultural intelligence (CQ) construct has been explored in relation to a variety of variables and outputs. Nevertheless, insufficient attention has been given to the relationship between cultural intelligence and language competence so far; moreover, the research has brought contradictory results up to now. This study fills the actual knowledge gap.

Recommendations: It is shown that in terms of the effective functioning in a culturally unknown environment and with a restricted time to learn foreign languages, it is preferable to develop continuously one´s skills in lingua franca than parallel and more superficial studies of several languages.


This paper presents the results of a study conducted to examine the dependence of customer loyalty on corporate social responsibility (CSR). CSR is a good opportunity for a company’s differentiation, but only if customers value the company’s efforts in this field. Loyalty is a primary goal of each company, but it is influenced by numerous factors. The goal of this paper was to examine if CSR influences customer loyalty as one possible factor. Based on the presented results, management recommendations are provided concerning business strategy, mission, and vision formulation, so companies can fulfill customers’ interests and gain their loyalty.


The article aims to analyze the current literature (conceptual and research articles) in the field of relations between the symbolic activities of the organization and the ability to acquire resources and their efficient exploitation, and an attempt to build a conceptual model on this basis. This goal was achieved by applying a systematic literature review. The analysis was based on literature, both conceptual and research. Types of resources purchased by stakeholders were indicated. The study presents a conceptual model describing the role of symbolic activities in the process of resource acquisition and management. The concept of symbolic obligations was presented as a consequence of actions taken by organizations.


It is assumed that the idea of corporate social responsibility implemented by an enterprise will be appreciated by consumers. Consumers will be more willing to choose offers and support initiatives of socially responsible companies. Social responsibility, as a distinguishing mark used in positioning an enterprise (brand), also aims to contribute to building the loyalty of consumers who will be characterised, among others, by lower price sensitivity, and in their purchasing decisions they will be guided by the company’s positive image.

The above assumptions are partly correct. According to numerous studies, consumers favour socially responsible companies. They declare positive attitudes towards such enterprises and their good practices. The problem is that consumer activity in supporting responsible companies is often limited to declarations. The fact that the costs of social responsibility, as manifested in a higher price, are mainly to be borne by consumers is not emphasised. It turns out that good practices accompanying the offer (brand) are not always an important selection criterion for the consumer.

The purpose of the article is to attempt to define determinants of an effective impact of corporate social responsibility on consumer behaviour. By an effective impact, the author understands that corporate social responsibility is an important criterion for the choice of an offer by the consumer. The article presents a review of selected studies on the impact of social responsibility on consumer behaviour. The empirical part describes a pilot study in which an attempt was made to identify the reasons for the lack of an effective impact of social responsibility on consumer behaviour. Respondents’ opinions on measures to increase the effectiveness of the impact of social responsibility on consumer behaviour were also obtained.


Background: Research in business ethics shows that individual differences can influence one’s ethical behaviour. In addition, variability in attitudes towards ethical issues among different generations is emphasized. Still, results are inconclusive and call for an additional examination of possible generational differences with regard to ethics and ethical values.

Objectives: Our objective is to test if the perception of the importance of business ethics, attitudes towards ethical issues and aspects influencing ethical behaviour, differ among the four generations currently present in the workforce.

Methods/Approach: Theoretical implications are empirically tested on a sample of 107 individuals, members of Baby Boomers, Generation X, Millennials and Generation Z.

Results: In general, the results indicate that there are little or no generational differences related to the analysed aspects of business ethics. The significant difference is present only in the importance given to factors that influence ethical decision-making: (i) formal rules and procedures, (ii) performance management system and (iii) job pressures, between the members of Generation Z and older generations.

Conclusions: In spite of employee diversity, ethics continues to present an important aspect of the business environment. Thus, organizations need to be oriented towards creating ethical leaders and a positive ethical climate that ensures that ethical values and behaviours are present throughout the organization.


According to Stakeholders Theory, we believe that the companies’ will to communicate about their Corporate Social Responsibility (CSR) actions, can be fed by their stakeholders’ influence. Hence, we aim through this study to know the extent to which the local citizens of Annaba, as external stakeholders, influence Fertial’s CSR communication. To fulfil this purpose, we have used an online survey in order to collect quantitative data from residents of Annaba. Results show that locals have high expectations regarding Fertial’s environmental and social information. Nevertheless, they do not have serious influence on Fertial’s CSR communication, because they do not exert impactful pressures to incite this company to communicate more about its CSR engagements.


This study aims to analyze the relationships between corporate social responsibility and corporate financial performance using only content analysis from 1971 to 2018 available in all databases of Web of Knowledge. Our findings attempts to fill this void that past researchers are deepening because the uncertainty can be find in lots of papers. If there is a link between CSP and CFP is no longer the question. Our question is what kind of link is it and what is its impact? Some authors are proposing some kind of theories linking this concepts but we must understand better the implications for the companies.