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The advertising image has become a part of our daily life; it is the main method of marketing in society, which encourages and finally, persuades people to purchase goods and services. A picture is worth a thousand words, and the visual image has gained supremacy over all other communication means. Advertising contributes to the development of the economy by increasing demand and by sustaining economic activities. It determines people to consume more and thereby improves their standard of living. The brand images are capable of instantly catching consumers’ attention and are the influential devices that make people aware of the quality of a product. As a resistance movement, the adbusters assumed the mission to reveal the true face of the advertising message, and thus express disapproval of those who hunt their potential buyers so aggressively. Advertising experts are competing every year in improving institutions’ image strategies, making them more and more innovative and creative in order to sell their products and services and succeed in their field. Recent statistics confirm that the new marketing trend is all about the visual message. It’s importance is predicted to grow in the following years: an estimated 84% of communications are estimated to be visual by 2018
Introduction: Oral cancer is the sixth most common cancer in the world. Cyprus recorded 312 new cases between 1998 and 2009, which represent a significant percentage of all cancers reported in Cyprus.
Purpose: This study aimed to evaluate the knowledge and perceptions of group of Cypriots about oral cancer.
Methods: A convenience sample of 234 people was selected from those who came to mobile clinics in 4 major cities of Cyprus and received free dental examinations. The study used a self-completion questionnaire with questions about socio-demographics, habits (smoking, alcohol consumption, visits to the dentist), plus knowledge and perceptions of oral cancer.
Results: 53% (n= 124) of the respondents had heard about oral cancer, 77.4% (n= 181) knew that smoking is a risk factor for oral cancer but only 59.4% (n= 139) identified alcohol, and 38.9% (n= 91) solar irradiation as other risk factors. Although 68.4% (n= 160) responded that changing the habits of everyday life can prevent oral cancer, 38.9% (n= 91) erroneously thought that oral cancer is hereditary. In addition, only 25.6% (n= 60) mentioned that in case of a wound/lesion of their oral mucosa they would seek treatment from a dentist, while only 12% (n= 28) reported that they have been screened for oral cancer by their dentist. Those with higher education, as well as non-smokers, were more likely to have knowledge about oral cancer, while those who reported that they often visited the dentist had more chances of receiving preventive screening (p < 0.05).
Conclusions: The results demonstrate a lack of adequate information in Cyprus, especially among less educated people, highlighting the need for an integrated policy planning, aiming at informing the public and health professionals about oral cancer and, at the same time, the need for introduce preventive examination within the context of the routine dental examination.
The ability to modify digital images can cause a serious problem in some applications. In this paper we propose a novel method derived from Wong’s authentication scheme that is capable of authenticating JPEG images as well as uncompressed images, but is not a watermarking method. The method offers great flexibility in terms of the size of the authenticator and the time needed to generate the authenticator, thus making it suitable for real-time image processing. We demonstrate this by implementing it in a programmable FPGA circuit.
Passenger cars are complex products that consist of millions of parts. Cars have different shapes and colours giving persons different emotional feelings. Therefore the car as a complex product is suitable for marketing specialist for comparing other products through cars. Authors are describing the mathematical background of the theoretical investigation and the practical results of such examination.
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