The aim of this study is to recognize the external conditions for establishing cooperative relations between public higher education institutions. At the same time, these conditions constitute the context in which a cooperative relation is or is not established. The article points out that establishing such relations is intentional. It is the external conditions (context) and benefits of adjusting to them that are of key importance for their creation and, in the long run, foe their maintenance. The study focuses on the possibilities of cooperation between public higher education institutions in the legal form of a federation. The study was based on the results of reviewing the literature and current legal acts regulating the higher education system in Poland.
Among a big number of forms of relations, which the collaboration of a minimum of two entities may be based on, it is important in the context of the science and business environment to find a reference point connecting these entities. If it is necessary to integrate two sectors, this process is complex. The solution to this problem is to find a common point of reference. On the example of strengthening the ties between business and science sectors, the merging function is adopted by selected smart specializations in the European, national and regional areas. This article uses the example of Zielona Góra, analysing the smart specializations of the Lubuskie voivodship and the research group specifying entrepreneurs and scientists performing their activities in this city the potential of permanent relationship was assessed, which may become the basis for identifying barriers and opportunities in the context of building a lasting relationship.
The aim of the paper is to present how important is the management of relational capital and present the results of empirical research constituting a part of a pilot study on relational capital management by Polish enterprises.
They were conducted among managers of 82 enterprises operating in Poland. The research method was the diagnostic survey method (technique of the distributed questionnaire).
The findings of the conducted research indicate that the surveyed companies establish numerous relationships with various groups of stakeholders. These relationships are characterised by different frequencies and varying degrees of significance from the point of view of development of the surveyed companies. The relationships are established in an intentional manner as well as a result of exploiting emerging opportunities. RC management, however, is not a strong point of the surveyed companies.
Nicoleta Valentina Florea, Dorina Antoneta Tănăsescu and Anişoara Duică
We are in the fifth era of marketing development, that of relationship marketing, where the environment is influenced by globalization, informatization, market liberalization, and the overcapacity of production, and the focus will be not on increasing the volume of production, but on obtaining profit using relationship with profitable customers. Customer-centricity, customization, one-to-one relationship and measuring the value of each customer is an advantage in the fearless market. Organizations if they knew what customers wants would offering only those products or services they want, but to help them to know the customers’ needs better, they use models, new methods and calculation of performance indicators. One of the models which help organizations to determine the customer value and centricity is Net Promoter Score (NPS), its formula being developed by Reichheld F. in 2006. Our research is made on 10 organizations and on 150 respondents and is consisting in using NPS in order to observe customers’ perception of the analysed brands, to measure how well the brand is having satisfayed and loyal customers, and the desire for recommendation of the analysed brand. Our article is using simulation, modeling and IT programs to observe possible relationships and future trends.
This is an exploratory study, it seeks to understand internationalization of a business group as a process of sense-making on the individual level. The focus of the enquiry is a Japanese shipping group, bulk cargo segment and seeks to answer the question how a network’s administrative heritage enables and/or inhibits the performance of relationship management processes in the context of multiple embeddedness and internationalization. The study finds, that the industry at large and the Japanese Business Group (JBG) as institutions act as enablers for the effective management of existing relationships worldwide by delegating action to the field through standardized processes and shared understandings. As for identifying and developing new relational opportunities, JBG as an institution inhibits coordination and sensemaking capabilities by its strict vertical power hierarchy and a concentration of authority and resources in headquarters.
This study was carried out to examine the role of self-efficacy and social networks on entrepreneurial intention among polytechnic students in Ile - Ife Osun state, Nigeria. Theory of Reasoned action was used as a theoretical framework for this study. A survey design was adopted. The data for this study was collected in 2018 via a purposive sampling technique, where 240 students (81 females and 159 males) with age range of 21–35 years (M = 23.61, SD = 2.63) were selected from one polytechnic. Inferential statistics (t-test for independent measure) was used to test the hypotheses in this study. Result showed that there was significant difference between entrepreneurial intention of polytechnic students with low self-efficacy and high self-efficacy. There was significant difference between entrepreneurial intention of polytechnic students with low social network and high social network. Therefore, to improve entrepreneurial intention among polytechnic students, psychologists should organize psycho-educational interventions aim at increasing self-efficacy and social networks of polytechnic students.
With the rising popularity of the Internet, interactions between companies and their consumers have become more common and meaningful. Researchers often tend to apply the metaphor of community to these on-line networks of B2C relationships. However, this term implies durability and a long-term orientation. It does not cover more incidental, short-lived groups of consumers, who therefore should not be treated as communities. The purpose of this paper is to explore the ability of these short-term, collective consumer phenomena (addressed as e-crowds within the scope of this paper) to create value. Based on a critical literature analysis that considers works from several different fields of knowledge (including management, economics, psychology and media studies) and empirical examples, we argue that while lacking a complex internal organization, e-crowds are capable of creating use, exchange and sign value when certain conditions are met. However, they are equally likely to perform value-destroying activities, which present real risks for companies that interact with e-crowds.
Aleksandra Anđelković, Nada Barac and Marija Radosavljević
The importance of distribution channels comes from the increasingly sophisticated consumer demands, producer’s focus on core competences, and the contribution of the distribution channels to achievement of goals at the national economy level. Due to the fact that intermediaries of distribution channel have the role to link producer and consumers, the results of their functioning have a direct impact on the mentioned partners in the channel. Therefore, the efficiency of the intermediaries directly affects the performance of related partners, producers and consumers. Retailers, as intermediaries in the channel, attracted great attention due to their leadership position and power, which proceed from direct communication with consumers. In this regard, the objective of the research presented in this paper is the analysis of the importance of distribution channels, from partners’ point of view, as well as from macro aspect, with special reference to the retailers, as the primary participants in the distribution channel, in the Republic of Serbia. As indicators of performance, authors use Return of Sale (ROS) and Return of Equity (ROE). By applying the regression analysis, the authors examine whether the performance and role of retail chain leaders in distribution channels depends on the size of the sales network, or the number of sales facilities. The survey shows that the largest retail chains in the Republic of Serbia are performing below the average for the retail sector, and that the size of their retail network has a significant impact on the achieved results.
The aim of this paper is to indicate the relationship between the shape of organizational sensory systems of Polish companies and beneficialness of the shape of cooperative relations between these companies with particular kinds of cooperators. The theoretical part of this article was devoted to the identification of the role of cooperative relations in the contemporary economic environment and a brief description of the concept of organizational sensory system, including its influence on cooperation between companies. The survey used the respondents’ indications of frequency of monitoring of elements of organization and its environment and the indication of the beneficialness of the shape of cooperative relationships with suppliers, customers and co-opetitors (in the framework of coopetitive relations). The chi-squared independence tests were used to demonstrate dependencies. In conclusion, it turned out that there are only two statistically significant relations and both of them pertain to relationships with customers.
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART acronym denotes four salient dimensions of enabling co-creation: Dialog, Access, Risk and Transparency. The applied innovativeness metric was revenue share from new and modified products. Data were collected from 432 managers of manufacturing and service SMEs. Statistical data analysis methods included EFA, CFA and multiple regression modeling.
The major finding is the existence of a significant positive effect between engaging customers in value co-creation and innovativeness. In particular, certain DART dimensions, such as Dialog, elements of Access and Risk, coincided with increased levels of innovativeness. Among the study’s limitations, two are particularly pertinent. First, different conceptualizations of customer engagement in value co-creation could yield different results in terms of effect magnitudes, although the authors believe that the direction of relationships should remain the same. Second, the research considered customer engagement from the perspective of managers, which could induce bias. Hence, it may be worthwhile to examine how customers evaluate their own engagement.
In terms of practical application, to enhance innovativeness, firms should intensify their efforts to engage customers in day-to-day operations. However, not all aspects of co-creation provide equal benefits – it appears that more involved actions on the part of the company are needed to produce noticeable positive effects.
From a theoretical viewpoint, the findings empirically validate the business relevance of engaging customers in value co-creation. Unlike many other studies of the co-creation stream, this paper relies on a large, representative sample of manufacturing and service firms.