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.). Social informatics: an information society for all? : in remembrance of Rob Kling: Proceedings of the seventh international conference on human choice and computers (HCC7), IFIP TC 9, Maribor, Slovenia, September 21-23, 2006 , (IFIP, International federation for information processing series, 223). New York (NY): Springer, cop. 2006, p. 255-264. Kralj, J. (1999). Politika okolju prijaznega podjetja: zasnova trajnostnega razvoja, Organizacija , 32(1): 5 - 8. Potočan, V. & Mulej, M., (2007). Družbena odgovornost trajnostnega podjetja, Organizacija , 40(5): A 129 - A133

: навчаяьний ппабник [School newspapers and the information society. Manual]. МиколаТв: Іліон. (in Ukrainian). 5. Друкср, II. Ф. (2007). Эпоха розрыва: Ориентиры для маіяющегося общества [The ста of discontinuity: Benchmarks for a changing society). Москва: Вильямс, (in Russian). 6. Дьюи, Д. (1997). Педагогика и психология мы имения [Pedagogy and psychology of dunking]. Москва: Совершенство, (in Russian). 7. Жарінова, А. Г. (2010). інформація, знания і крсллівність як основю рссурсн інгслсктуального капіталу | Information, knowledge and cicativity as key resources of

.1016/S0924-0136(02)00440-5. Lai, Y.J., Liu, T.Y. & Hwang C.L. (1994). TOPSIS for MODM. European Journal of Operational Research , 76, 486–500. DOI: 10.1016/0377-2217(94)90282-8. Łatuszyńska, A. (2012). Key Indicators in Evaluation of the Level of Information Society Development. Studies & Proceedings of Polish Association for Knowledge Management , 60, 108–121. Milani, A.S., Shanian, A. & Madoliat, R. (2005). The effect of normalization norms in multiple attribute decision making models: A case study in gear material selection. Structural Multidisciplinary

Abstract

In the presence of massive data coming with high heterogeneity we need to change our statistical thinking and statistical education in order to adapt both - classical statistics and software developments that address new challenges. Significant developments include open data, big data, data visualisation, and they are changing the nature of the evidence that is available, the ways in which it is presented and the skills needed for its interpretation. The amount of information is not the most important issue – the real challenge is the combination of the amount and the complexity of data. Moreover, a need arises to know how uncertain situations should be dealt with and what decisions should be taken when information is insufficient (which can also be observed for large datasets). In the paper we discuss the idea of computational statistics as a new approach to statistical teaching and we try to answer a question: how we can best prepare the next generation of statisticians.

References Castells M. (2010), Spoleczeństwo sieci , Wydawnictwo Naukowe PWN, Warszawa Drucker P. F. (1994), Post-Capitalist Society , HarperBusiness, New York eEurope 2002. An Information Society For All , Brussels, 08.12.1999, COM (1999) 687 final eEurope 2005. An Information Society For All , Brussels, 28.05.2002, COM (2002) 263 final Europe's Digital Agenda , Brussels, 26.08.2010, COM (2010) 245 final Eurostat regional yearbook 2010 , European Union 2010 Gospodarka oparta na wiedzy - stan, diagnoza i wnioski dla Polski. Ekspertyza Instytutu Zarządzania

Parliament and of the Council (EU) No. 386/2012 of 19 April 2012, on entrusting the Offi ce for Harmonisation in the Internal Market (Trade Marks and Designs) with tasks related to the enforcement of intellectual Abstract: Th e paper critically observes the current legal and political happenings around the international multilateral Anti-Counterfeiting Trade Agreement (ACTA), including criticism for its rejection by the European Parliament in the year of 2012. Th is example is treated in the sense of the collision of values in today’s information society, e

Summary

Nowadays information plays an important role in the development of companies. Information constitutes the main source of building competitive advantage allowing to make a good business decision, which leads to a company's success on the market. Conducting marketing research makes it possible to obtain valuable information, but unfortunately this method is usually associated with the necessity of bearing high costs and in many cases research itself is conducted in an incorrect way and delivers incorrect information.

We live in the age of information society, which is associated with the rapid development of the Internet and tools using the Internet allowing various forms of communication. One of such tools are social media platforms, which are usually regarded as a place for building contact networks and communication with other users. It is worth pointing out here that thanks to their popularity social media have become a place which is more and more often noticed by companies. Almost every well-known brand has its profile in the social media, allowing the users of social media portals direct contact with products, or services offered by a particular brand. Persistent popularity of social media means that they are becoming a rich source of information, both about the users - current and potential clients, but also about rivals - companies with a similar profile of activity, actively operating in social networks.

The starting point for further deliberations are issues associated with the functioning of social media as a place allowing to obtain market information, which in light of the concept of market intelligence constitutes an alternative to traditional marketing research.