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November 7, 2016] Available at: http://ec.europa.eu . HARRIES-JENKINS, G. (1993): Britain: From Individual Conscience to Social Movement. In: C. C. Moskos & J. W. Chambers (eds.): The New Conscientious Objection: From Sacred to Secular Resistance . New York & Oxford: Oxford University Press, pp. 67–79. JAROSCH, J. P. (2009): Finding Space for Opposing Consciences: Rehabilitating the Moral Marketplace. In: Northwestern University Law Review, 103(3), pp. 1461–1493. KACZOR, C. (2012): Conscientious Objection and Health Care. In: Christian Bioethics , 18(1), pp. 59

Services. The Milbank Memorial Fund Quarterly , Vol. 44, No. 3, 1965. p. 128 - 165. FELDSTEIN, P. J. (2002). Health Care Economics. Clifton Park: Delmar, 2002. p. 627. ISBN 07-668-0699-5 MANNING, W. G., NEWHOUSE, J. P., DUAN, N., KEELER, E. B. AND LEIBOWITZ, A. (1987). Health Insurance and the Demand for Medical Care: Evidence from a Randomized Experiment. The American Economic Review , Vol. 77, No. 3 (Jun., 1987), pp. 251-277. MPSV ČR (2010). Material need 2009 - 2010. Data available on request. www.mpsv.cz MZ ČR (2007). Návod na použití českého zdravotnictví v

Health-care systems are large and complex systems that undergo changes constantly. In order to steer them in the set direction, health sector reforms are under consideration in countries throughout the world, no matter their level of income. A reform implies sustained, purposeful, and fundamental changes. While it is difficult to define precisely what constitutes a true health care reform, there is a widespread consensus that a reform is a process of change involving the what, who, and how of health sector action. Health sector reform should be based on a

References BÉNARD, J. (1990). Veřejná ekonomika I. ČSAV: Praha. BOULDING, K. E. (1966). The concept of need for health services. Milbank Memorial Fund Quarterly, part 2. COOPER, M. H. (1975). Rationing Health Care. Croom Helm: London. CULYER, A., NEWHOUSE, J. (ed.) (2000). Handbook of Health Economics. Elsevier: Amsterdam. CULYER, A. J, MAYNARD, A. WILLIAMS, A. (1981). Alternative system of health care provision: an essay on motes and beams. In New Approach to Economics of Health Care. Martin Robertson: London. DONABEDIAN, A. (1971). Social

REFERENCES Andruszkiewicz, K., 2007. Strategiczne zarządzanie marketingowe w polskich przedsiębiorstwach w warunkach kryzysu . Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika w Toruniu, Toruń. Bober, B., Majchrzak-Lepczyk, J., 2015. Rola oraz zadania marketingu w procesie świadczenia usług w szpitalach publicznych . Handel Wewnętrzny, 5, 358, 62-80. Bui, Th., Primack, B.A., Fertman, C.I., 2007. Social marketing meets health literacy: innovative improvement of health care providers’ comfort with patient interaction . 68, 1, 3-9, https://doi.org/10.1016/j

REFERENCES [1] N. A. Bickell, A. D. Moss, M. Castaldi M. Organizational factors affect safety-net hospitals’ breast cancer treatment rates. Health Serv Res; 52 : 2137-55, 2017. doi: 10.1111/1475-6773.12605. [2] S.E. S Brown, Chin M.H., E.S. Huang. Estimating costs of quality improvement for outpatient healthcare organisations: a practical methodology Qual Saf Health Care. 2007 Aug; 16(4): 248-251., doi: 10.1136/qshc.2006.019232. [3] A. Czerw, U. Religioni, D. Olejniczak. Metody pomiaru oraz oceny jakości świadczonych usług w podmiotach leczniczych; Problemy

Effective Criteria in Creation of Successful Organizational Strategies, In: Proceedings of 7th International management conference , Tehran, [in Persian], 189-200. Ferlie, E., Fitzgerald, L., Wood, M. & Hawkins, C. (2005). The nonspread of innovations: the mediating role of professionals , Academy of Management Journal , 48, 117-134, http://dx.doi.org/10.5465%2FAMJ.2005.15993150 Fleuren, M., Wiefferink, K. & Paulussen, T. (2004). Determinants of innovation within health care organizations: Literature review and Delphi study, International Journal for Quality in Health

References de Bont, A. et al. (2016). Reconfiguring health workforce: a case-based comparative study explaining the increasingly diverse professional roles in Europe. BMC Health Services Research, 16(1), 1-14. Bodzek, E. (2011). Wybrane aspekty zarządzania kapitałem ludzkim w jednostkach służby zdrowia [Selected aspects of human capital management in health care units]. Studies & Proceedings of Polish Association for Knowledge Management, 38, 6-21. Bond, C. M., Bruhn, H., de Bont, A., van Exel, J., Busse, R., Sutton, M., & Elliott, R. (2016). The iMpact on

References Aagard Nielsen, K. A., & Svensson, L. (2006). Action research and interaction research:beyond practice and theory. Maastricht: Shaker Publishing. Batalden, P. B., & Davidoff, F. (2007). What is quality improvement and how can it transform health care? Quality and Safety in Health Care, 16(1), 2-3, http:// dx.doi.org/10.1136/qshc.2006.022046 Baumgart, A., & Neuhauser, D. (2009). Frank and Lillian Gilbrecht; scientific management in the operating room. Quality and Safety in Health Care, 18(5), 413-415, http://dx.doi.org/10.1136/qshc.2009.032409 Bergman

References Association of American Medical Colleges, 2011. State Physician Workforce Data Book. On-line: www.aamc.org/workforce (accessed 1 May 2013). Brabyn L., Skelly C., 2002. Modeling population access to New Zealand public hospitals. International Journal of Health Geographics 1: 1-9. Burkey M.L., Bhadury J., Eiselt H.A., 2012. A location-based comparison of health care services in four U.S. states with efficiency and equity. Socio-Econnomic Planning Sciences 46(2): 157-163. Center for Disease Control, 2008. National Health Statistics Reports 3: 1-40. On