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), How to use FOMO marketing on social media [online: December 4, 2019], . ÇELIK K.I., ERU O., COP R. (2019), The Effects of Consumers’ FoMo Tendencies On Impulse Buying and The Effects of Impulse Buying on Post-Purchase Regret: An Investigation on Retail Stores, [in:] BRAIN – Broad Research in Artificial Intelligence and Neuroscience, vol. 10, pp. 124-138. D’AMATO G., CECCHI L., LICCARDI G., PELLEGRINO F., D’AMATO M., SOFIA M. (2012), Social Networks: A New Source of Psychological Stress or a Way to Enhance Self