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REFERENCES Aggarwal, D., Ahluwalia, G., Gupta, D. (2011). The Use of Blogs in English Language Learning: A Study of Student Perceptions. Profile Issues in Teachers ’ Professional Development, 13 (2), 29-41. https://files.eric.ed.gov/fulltext/EJ1051503.pdf . Blackstone, B., Naganuma, N., Spiri, J. (2007). Blogs in English language teaching and learning: Pedagogical uses and student responses. Reflections on English Language Teaching, 6 (2), 1–20. http://www.nus.edu.sg/celc/research/books/relt/vol6/no2/1-20blackstone.pdf . Hashmi, F., Jain, S. (2013

. Instructional Science, 10 , 177-200. Marton, F. (1988). Phenomenography: Exploring different conceptions of reality. In D. M. Fetterman (Ed.), Qualitative approaches to evaluation in education: The silent scientific revolution (pp. 176-205). New York: Praeger. Morgan, B. (2007). Poststructuralism and applied linguistics: Complementary approaches to identity and culture in ELT. In J. Cummins, & C. Davison (Eds.), International handbook of English language teaching (Vol. 2) (pp. 949-968). Norwell, MA: Springer Publishers. Namaste, K. (1994). The politics of inside

, T., & Waters, A. (1987). English for specific purposes. Cambridge, UK: Cambridge University Press. Hyland, K. (2007). Genre pedagogy: Language, literacy, and L2 writing instruction. Journal of Second Language Writing, 16 (3), 148-164. Jakubiak, C., & Harklau, L. (2010). Designing materials for community-based adult ESL programs. In N. Harwood (Ed.), English language teaching materials: Theory & practice (pp. 395-418). Cambridge, UK: Cambridge University Press. Lawrence, W. P. W. (2011). Textbook evaluation: A framework for evaluation the fitness of Hong Kong New

Abstract

Advertising as one of the phenomena of modern times is often an inseparable, though undesirable part of our everyday lives. Current trends indicate that there are still more and more anglicisms, internationalisms, and particles of different cultures penetrating billboard advertisements in many towns and cities around the world, and Slovakia is no exception. The crucial question of this article is: How is it possible to use advertisements in English language teaching and learning? To answer this question, the examination is focused on: (1) defining the role and characteristic traits of advertisements; (2) searching for the linkage between the psychological principles of advertising and psychology of learning foreign languages; (3) the frequency of anglicisms and internationalisms in billboard advertisements in particular areas of selected Slovak cities; (4) concrete suggestions for teaching practice based on the previous findings.

. Council of Europe Pestalozzi Series, no. 2, Council of Europe Publishing, 2012. Hurst, Nicolas. “Visual Representations in Portuguese Produced English Language Teaching Coursebooks.” Lingvarum Arena , vol. 5, 2014, pp. 21-30, hdl.handle.net/10216/77545. Kordes, Hagen. “Intercultural Learning at School: Limits and Possibilities.” Mediating Languages and Cultures , edited by Dieter Buttjes and Michael Byram, Multilingual Matters, 1991, pp. 287-305. Lázár, Ildikó, et al. Developing and Assessing Intercultural Communicative Competence . Council of Europe, 2007, archive

in English language teaching. Language Teaching, 35 (01). doi: 10.1017/s0261444801001720 24. Freeman, D. (2016). Educating second language teachers: ‘The same things done differently’ Oxford: Oxford University Press. 25. Freeman, D., & Richards, J. (2010). Teacher learning in language teaching (2 nd ed.). Cambridge: Cambridge Univ. Press. 26. Glance, D., Forsey, M., & Riley, M. (2013). The pedagogical foundations of massive open online courses. First Monday, 18 (5). doi: 10.5210/fm.v18i5.4350 27. Guba, E. G., & Lincoln, Y. S. (1989). Fourth generation

Modern Language Journal 98.2 (2014): 658-61. Bruton, A. “In What Ways Do We Want EFL Coursebooks to Differ?” System 25.2 (1997): 275-84. Cunningsworth, A. Evaluating and Selecting EFL Teaching Material. London: Heinemann, 1984. ---. Choosing Your Coursebook. Oxford: Heinemann, 1995. Dendrinos, B. The EFL Textbook and Ideology. Athens: Grivas Publications, 1992. Ellis, R. “The Empirical Evaluation of Language Teaching Materials.” English Language Teaching Journal 51.1 (1997): 36-42. Ghosn, I. K. “Talking Like Texts and Talking about Texts: How Some Primary School Tasks

Abstract

This article presents and briefly discusses the results from a survey conducted with English teachers of the third cycle and secondary education in Portugal as part of a study on multiple literacies and Web 2.0 in English as a foreign language (EFL) classroom (Cardoso). Based on the answers provided, it can be assumed that among this group of teachers, new technologies tend to be part of their professional practice. However, it is unclear if digital tools have been used to actually promote more innovative ways of teaching or just as a different way to approach more traditional methods. Moreover, it seems that suitable guidance, training and further development of appropriate materials are required to facilitate and better integrate new technologies in the EFL classroom.

://www.cambridgeenglish.org/exams-and-qualifications/celta/ Hobbs, V. 2013. ‘A basic starter pack’: the TESOL Certificate as a course in survival. ELT Journal , 67(2) , 163-174. Johnson, K. 2009. Second language teacher education: A sociocultural perspective. NY: Routledge. Kumararvadivelu, B. 2001. Towards a postmethod pedagogy. TESOL Quarterly, 35(4), 537-60. Kumararvadivelu, B. 2003a. Beyond methods: Macrostrategies for language teaching. New Haven, CT: Yale University Press. Kumararvadivelu, B. 2003b. Critical language pedagogy: A postmethod perspective on English Language Teaching. World Englishes, 22(4) , 539

education. Journal of Teacher Education for Sustainability, 17 (1), 5–22. Cosgun-Ogeyik, M. (2009). Evaluation of English Language Teaching Education Curriculum by Student Teachers. Insan ve Toplum [Human and Society]. 9 (1), 42–57. Day, R. R. (1991). Models and the knowledge base of second language teacher education . East Lansing, MI: National centre for Research on Teacher learning. Erozan, F. (2005). Evaluating the language improvement courses in the undergraduate ELT curriculum at Eastern Mediterranean University: A case study (Unpublished doctoral thesis