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References [1] Sachs J. D., The Age of Sustainable Development, Columbia University Press, 2015, p. 3. [2] Graafland, J.J., Eijffinger, S.C.W. and Smid, H., Benchmarking of Corporate Social Responsibility (CSR): Methodological Problems and Robustness, Journal of Business Ethics, Vol. 53, No. 1-2, pp. 137-152, 2004. MPRA Paper No. 20771, posted 18. February 2010 17:28 UTC, pp.1-16., online at http://mpra.ub.uni-muenchen.de/20771/. [3] Jonker J., de Witte M., Finally in Business: Organising Corporate Social Responsibility in Five, in Jonker, Jan, Witte, Marco de

References 1. Archie, B. C. (1999). Corporate Social Responsibility. Evolution of the Definitional Construct. Business & Society, Vol 38 No. 3, 268-295. 2. Bussard A., Marcek E., Markus M., Buncak M., Mazurkiewicz P. (2013). Spolocensky zodpovedne podnikanie (on-line) www.employment.gov.sk/csrnahlad- vseobec.-dobry.pdf Accessed 10.10.2013 3. Chunduri, CH. (2013) Marketing Nostalgia - Retro inovacie (on-line) https://medium.com/noise-branded/b542fbbe406e Accessed 16.09.2013 4. Corporate social responsibility (2013) (on-line) http://en.wikipedia.org/wiki/ Corporate_social_responsibility

REFERENCES 1. Jonker, J., Stark, W., Tewes, S., Corporate Social Responsibility und nachhaltige Entwicklung. Einführung, Strategie und Glossar , 1 th Edition, Springer Verlag, Heidelberg, Germany, (2011). 2. Rommelspacher, M., Corporate Social Responsibility aus Konsumentensicht. Entstehung der CSR-Beurteilung und ausgewählte Erfolgswirkungen , 1 th Edition, Gabler Verlag, Heidelberg, Germany, (2011). 3. Münstermann, M., Corporate Social Responsibility. Ausgestaltung und Steuerung von CSR-Aktivitäten, 1 th Edition, Editors: Meffert, H., Steffenhagen, H

References 1. SAKÁL, P., STRNÁD, O. 1991. Ekonomika rozvoja podniku (Economy of business development). Bratislava: SVŠT. ISBN 80-227-0348-6 2. PRAHALAD, C.K. 2005. The Fortune at the Bottom of the Pyramid. New Jersey: Wharton School Publishing. ISBN 0-13-146750-6 3. PORTER, M., KRAMER, M. 2006. The Link Between Competitive Advantage and Corporate Social Responsibility. Strategy & Society: Harvard Business Review. 84. ISSN 0258-0534 4. PORTER, M., KRAMER, M. 2011. How to Fix Capitalism? Creating Shared Value. Harvard Business Review, 63 - 67. ISSN 0017-8012 5

REFERENCES AMALRIC F., HAUSER J. 2005. Economic drivers of corporate social responsibility activities, Journal of Corporate Citizenship. 20,4:27-38. BASU K., PALAZZO G. 2008. Corporate Social Responsibility: a Process Model of Sensemaking, Academy of Management Review. 33, 1: 122-136. BOWEN H. R. 1953. Social responsibility of the businessman, Harper & Row, New York. COMMUNICATION FROM THE COMMISSION TO THE EUROPEAN PARLIAMENT, THE COUNCIL, THE EUROPEAN ECONOMIC AND SOCIAL COMMITTEE AND THE COMMITTEE OF THE REGIONS, A renewed EU strategy 2011-14 for Corporate

References Bartkowiak, G 2001, Społeczna odpowiedzialność biznesu w aspekcie teoretycznym i empirycznym , Difin, Warszawa. Baum, R 2003, ‘Kryteria oceny zrównoważonego rozwoju w gospodarstwach rolnych’ Roczniki Akademii Rolniczej w Poznaniu, no. CCCLVIII, pp. 3–10. Beltratti, A 2005, ‘The complementarity between corporate governance and corporate social responsibility’, The Geneva Papers on Risk and Insurance – Issues and Practice 30(3) pp. 373–386. Caron, P, Reig, E., Roep, D, Hediger, W, Le Cotty, T, Barthélemy, D, Hadynska, A, Hadynski, J, Oostindie, H

orientation: the genesis of the role of the firm and distinct forms of social value. Academy of Management Review, 32(3): 864-888, http://dx.doi.org/10.5465/AMR.2007.25275679 Carroll, A. and Shabana, K. (2010). The business case for corporate social responsibility: a review of concepts, research and practice. International Journal of Management Reviews, 12(1): 85-105, http://dx.doi.org/10.1111/j.1468-2370.2009.00275.x Ciszewska-Mlinaric, M., Obłój, K. and Mlinaric, F. (2013). How relational capabilities matter? Organizational context and performance of internationally

References [1] Evropská komise: (b) Green Paper: Promoting a European Framework for Corporate Social Responsibility [online] 2001 [cit. 2015-04-08] http://europa.eu.int/eur-lex/en/com/gpr/2001/com2001_0366en01.pdf [2] Kotler, P., Kotler, M., 8 strategií růstu. Jak ovládnout trh, Brno, BizBooks, 2013 [3] Pavlík, M., Bělčík, M., Společenská odpovědnost organizace, Praha, GradaPublishing, 2010 [4] http://www.csr-online.cz/co-je-csr/ [5] Veber, J., Management , Praha, Management Press, 2009. 736 s [6] SA 8000, International Standard by Social Accountability

, Designing research for application, Journal of Consumer Research, Vol. 8, pp. 197–207 Carrete L., Castaño R., Felix R., Centeno E., González E., 2012, Green consumer behavior in an emerging economy: confusion, credibility, and compatibility, Journal of Consumer Marketing, Vol. 29, No. 7, pp. 470–481 Carroll A.B., 1979, A three-dimensional conceptual model of corporate performance. Academy of Management Review, Vol. 4, pp. 497–505 Carroll A., 1991, Te pyramid of corporate social responsibility: toward the moral management of organizational stakeholders, Business Horizons

://doi.org/10.5465/AMR.1979.4498296 Carroll, A. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons , 4(3), 1–20. https://doi.org/10.1016/0007-6813(91)90005-g Carroll, A. (2015). Corporate social responsibility: The centerpiece of competing and complementary frameworks. Organizational Dynamics, 44, 87–96. https://doi.org/10.1016/j.orgdyn.2015.02.002 Carroll, A. (2016). Carroll’s pyramid of CSR: taking another look. International Journal of Corporate Social Responsibility, 3 (1), 1