Search Results

1 - 5 of 5 items :

  • "COO effect" x
Clear All
What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms

Abstract

The present study attempts to understand the use of three information processing mechanisms – cognitive, affective, and normative – to assess the quality of cashmere products made in Mongolia. For attaining the above aims, semi-structured interviews were conducted to test a framework that resulted from literature reviewed on country of origin (COO) effect and information processing mechanisms. Results demonstrate that for Business-to-Business (B2B) clients, the COO is an extremely relevant cue to evaluate the quality of cashmere. Conversely, most of the consumers do not seem to include the COO effect on their information processing and base their evaluation on four distinct product-related attributes: quality, brand, social status, and price. Results are relevant for the Mongolian cashmere industry, as well as for marketers interested in understanding what drives consumers of cashmere in their buying decisions. We also understand these findings to assist in improving the image of Mongolia as one of the world’s best manufacturers of cashmere.

Open access
Understanding Changes on the Country-of-origin Effect of Portugal

Abstract

The purpose of this study is to understand the international perception of Portugal, as well as the strategies used by Portuguese companies to overcome any possible negative country-of-origin (COO) effect. The paper focuses on companies belonging to different Portuguese businesses: wine, footwear and electromechanical. Cases were chosen because of the dynamic process that was correctly put forward at different levels. The results show that Portuguese companies are interested in getting to know how to accommodate or be part of that dynamic process, as this seems to be crucial if they want to succeed in international markets. The perception of Portugal is improving, and there seems to be signs of a positive COO effect being created in some instances. Most of the achievements are due to the previous success of Portuguese businesses and businesspeople in international markets that have been able to create a positive reputation. The key to success seems to be rooted in how companies combine their unique resources with technological innovations and strategic tools, backed by public policy. This study contributes to enhance the knowledge of managers on the COO effect and its effects on companies, by presenting different levels of analysis: company, industry and country level.

Open access
Does Country of Origin Matter whilst Evaluating Candidates for Managerial Positions?

Abstract

A growing number of foreign country nationals in economies worldwide challenges academics to raise a question whether one’s country of origin (COO) matters when selecting candidates for managerial positions. Thus the aim of this paper is to analyze the COO effect on the evaluation of managerial competence of a foreign individual. The analysis includes both the literature review and the empirical findings from the authors’ pilot research. A focus group interview is the method that was applied in the study. The analysis contributes to the nascent streams in international business and cross-cultural management research that concern the COO effect and the liability of foreignness (LOF) that refers to foreign newcomers (i.e. immigrants, ex/inpatriaties). It also adds some practical implications for the International Human Resource Management literature with that respect. The empirical findings suggest that COO is apparent when managerial skills are evaluated by locals.

Open access
Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile Phones

Managing Country-of-origin Effects. Journal of International Business Studies , 23, 477-497. SAEED, R., KHURSHID, N., SAFDAR, M., AHMAD, W., LODHI, R.N., AND AHMAD, W., 2013. Country-of-Origin (COO) Effect on Pakistani Consumers’ Evaluation of French Cosmetic Products. Journal of Basic and Applied Scientific Research , 3(6), 15-30. SHARMA, M.K., 2014. The Impact on Consumer Buying Behaviour: Cognitive Dissonance. Global Journal of Finance and Management , 6(9), 833-840. SMITH, C., 2016. Samsung reportedly knows the Galaxy note 7 exploded [online

Open access
Country of origin from a management perspective of emerging market companies

1 Introduction Since the 1960s, researchers dealing with the problem of international marketing have drawn attention to the phenomenon of the country of origin (COO) effect [ Schooler, 1965 ; Nagashima, 1970 ], which arises on the rational, affective, or normative base and is transferred to the attitudes toward companies, products, or brands originating from a given country [e.g., Josiassen and Assaf, 2010 ]. The COO was initially understood as the country of manufacturing (COM) [e.g., Nagashima, 1970 ; Nagashima, 1977 ]. Many authors have criticized it

Open access