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The Growing Brand Equity and Brand Value – The Learnings from Most Valuable Brands

References Aaker, D. A. & Joachimsthaler, E. (2000). Brand Leadership . The Free Press. Aaker, D. A. (1991). Managing brand Strategy . The Free Press. Aaker, D. A. (1996). Building Strong Brands . The Free Press. American marketing association. (2011). Marketing Power . Retrieved November 18, 2011 from http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=B Bradz (2009). Welcome to the fifth Anual BrandZ Top 100 Most Valuable Global Brands Rating . Retrieved

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Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy

References 1. Aaker, D.A.; Joachimsthaler, E. (2000). Brand Leadership. New York. The Free Press. 2. Aghdaie, S.F.A.; Dolatabadi, H.R.; Aliabadi, V.S. (2012). An Analysis of Impact of Brand Credibility and Perceived Quality on Consumers’ Evaluations of Brand Alliance. International Journal of Marketing Studies, 4 (2), 93-102. 3. Ahn, H.; Sung, Y. (2012). A two-dimensional approach to between-partner fit in co-branding evaluations. Journal of Brand Management, 19 (5), 414-424. 4. Anderson, J

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Managing loyalty through brand image, judgement and feelings for leveraging power brands

References Aaker, D.A. (1991), Managing brand equity: capitalizing on the value of a brand name , The Free Press, New York. Ahearne, M., Bhattacharya, C.B. and Gruen, T. (2005), “Antecedents and consequences of customer-company identification: expanding the role of relationship marketing”, Journal of Applied Psychology , Vol. 90, No. 3, pp. 574-585. Barone, M.J. and Miniard, P.W. (2002), “Mood and brand extension judgments: Asymmetric effects for desirable versus undesirable brands”, Journal of Consumer Psychology , Vol. 12, No. 4, pp. 283

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The congruency between self and brand

References [1] Arnould, Eric J., & Price, Linda L. (1993). River Magic: Extraordinary Experience and the Extended Service Encounter. Journal of Consumer Research , pp. 24-45. [2] Brakus, J. Josko., Schmitt, Bernd H., &Zarantonello, Lia. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty ? Journal of Marketing , pp. 52–68. [3] Chaplin, Lan Nguyen.,& John, Deborah Roedder. (2005). The Development of Self-Brand Connections in Children and Adolescents. Journal Of Consumer Research , pp. 119-129. [4] Chaudhuri

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Company's Brand -- An Influence Factor For Sustainable Success

REFERENCES 1. Aaker, D.A., Managing Brand Equity , Free Press, New York, (1991) 2. Srivastava, R., Schocker, A.D., Brand Equity: A Pespective on Its Meaning and Measurement, Marketing Science Institute , MSI Report no. 91-124, Cambridge, MA, (1991) 3. Keller, K.L., Strategic Brand Management , 2nd edition, Prentice Hall, NJ, (2003) 4. Smith, R., Balanced Scorecard, Using Processes as Strategic Drivers , John Wiley & Sons, (2007) 5. Kotler, P., Pfoertsch, W., 2011, Business-to-Business Brand Management , Brandbuilders Grup, (2011) 6. Ambler, T

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Building Scientific Institution’s Brand with Online Instruments

References 1. Altkorn, J. (2002). Kształtowanie rynkowego obrazu firmy. Kraków: Wydawnictwo Akademii Ekonomicznej. 2. Chen, H.C., Green, R.D. (2009). Marketing mix and branding: competitive hypermarket strategies. International Journal of Management and Marketing Research, Vol. 2, No 1, s. 22. 3. Dolak, D. (2008). Building a strong brand: Brands and Branding Basics. Retrieved November, dostęp: http://www.davedolak.com/articles/dolak4.htm 4. Królewski, J. (2013) (ed.), E-marketing. Współczesne

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The impact of brand image fit on attitude towards a brand alliance

References Anderson, N.H. (1981), “Foundations of Information Integration Theory”, The American Journal of Psychology, Vol. 95, No. 4, pp. 708-711. Aaker, D.A., and Keller, K.L. (1990), “Consumer evaluations of brand extensions”, Journal of Marketing , Vol. 54, No. 1, pp. 27–41. Aaker, D.A. (1996),“Measuring brand equity across products and markets”, California Management Review , Vol. 38, No. 3, pp. 102–120. Austin, J.R., Siguaw, J.A., Matilla, A.S. (2003), “A re-examination of the generalizability of the Aaker brand personality

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An Analysis of Brand Equity Components in the Context of Cultural Festivals

References Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press. Aaker, D. A. (1996a). Building Strong Brands. New York: The Free Press. Alhaddad, A. (2014). The effect of brand image and brand loyalty on brand equity. International Journal of Business and Management Invention, 3(5), 28-32. Anholt, S. (2009). Handbook on Tourism Destination Branding. World Tourism Organization (WTO). Balakrishnan, M. S., Nekhili, R

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Linear Model for Brand Portfolio Optimization

References Aaker, D. A. (1996). Measuring brand equity across products and markets.California Management Review, 38(3), 102–120. Aaker, D. A., & Joachimsthaler, E. (2000). The brand relationship spectrum:The key to the brand architecture challenge. California Management Review, 42(4), 8-23. Åsberg, P. (2015). Perceived brand portfolios: How individual views hamper efficiency. The Journal of Product and Brand Management, 24(6), 610–620. Chailan, C. (2008). Brands portfolios and competitive advantage: An empirical study.Journal of Product

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The Brand Value and its Impact on Sales in Automotive Industry

References [1] Podhorska, I., Siekelova, A. & Valaskova, K. (2016). Meaning of the Market Value of Company in the Area of Credit Risk Estimation. In The economies of Balkan and Eastern Europe countries in the changing world - EBEEC 2016, 6-8 May 2016 (pp. 152-157), Split, Croatia. [2] Lizbetinova, L. (2017). Clusters of Czech Consumers with Focus On Domestic Brands. In 29th International-Business-Information-Management-Association Conference, 3-4 May 2017 (pp. 1703-1718), Vienna, Austria. [3] Rodrigues, P. & Martines, F. V. (2016). Perceptual

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