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Perception of External Marketing Communication of Companies by Young Customers

Abstract

External marketing communication of companies is a purposeful process of transferring information to the company’s environment - society, competitors, clients and receiving their feedback. Based on the signals, the company adapts its way of communication. Choosing the most suitable type of communication may be one of the factors deciding about a company’s success. Even the best offer would not be able to attract customer’s attention if the information did not reach one. The article combines secondary data - results of the research conducted in Polish companies regarding the use of communication tools, and primary data obtained from own surveys carried out on students regarding the perception of those tools. The purpose of the article is to evaluate the perception of different communication forms by young customers.

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Is Facebook Really Facing the Needs of its Current Users?

Abstract

In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing the requirements is as complex as the users in question and their approach to social media. This study tries to look at possible reasons for the downfall in the number of active users in the biggest numbers of Facebook users nowadays the age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it is crucial to understand if and how their expectations change. The complexity of the tool versus other social media is considered together with the problem of addressing the needs of its users in the time of their transition from childhood to adulthood.

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Unpacking the Potential of 360degree Video to Support Pre-Service Teacher Development

., Eiteljorg, E., & Pittman, M. E. (2008). Video as a tool for fostering productive discussions in mathematics professional development. Teaching and Teacher Education , 24 (2), 417-436. Brophy, J. E. (2004). Using video in teacher education . Amsterdam: Elsevier. van Es, E. A. (2012). Examining the Development of a Teacher Learning Community: The Case of a Video Club. Teaching and Teacher Education: An International Journal of Research and Studies , 28 (2), 182-192. van Es, E. A. & Sherin, M. G. (2002). Learning to notice: scaffolding new teachers

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Was it worth the effort? An exploratory study on the usefulness and acceptance of video annotation for in-service teachers training in VET sector

development: A literature review. Educational Research Review, 16 , 41-67. Hattie, J., & Timperley, H. (2007). The Power of feedback. Review of Educational Research, 77 (1), 81-112. Kember, D., McKay, J., Sinclair, K., & Wong, F. (2008). A four-category scheme for coding and assessing the level of reflection in written work. Assessment & Evaluation in Higher Education, 33 (4), 369–379. Pérez-Torregros, A.B., Díaz-Martín, C., & Ibáñez-Cubillas, P. (2017). The use of video annotation tools in teacher training. Procedia: Social and Behavioral Sciences

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Opportunities and challenges of e-portfolios in teacher education. Lessons learnt

References Amaya, P., Agudo, J. E., Sánchez, H., Rico, M., & Hernández-Linares, R. (2013). Educational e-portfolios: Uses and Tools. Procedia - Social and Behavioral Sciences , 93 , 1169–1173. https://doi.org/10.1016/j.sbspro.2013.10.009 Brooks, M. G., & Grennon Brooks, J. (1999). The Courage to Be Constructivist. Educational Leadership , 57 (3), 18–24. Bryant, L. H., & Chittum, J. R. (2013). ePortfolio Effectiveness: A(n Ill-Fated) Search for Empirical Support. International Journal of EPortfolio , 3 (2), 189–198. Creswell, J. W

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From Big Data to Learning Analytics for a personalized learning experience

No. AAT 3254328). Black P., Wiliam D. (1998), Inside the black box: Raising standards through classroom assessment . NferNelson: London. Campbell, J. P., DeBlois, P. B., & Oblinger, D. G. (2007). Academic Analytics: A New Tool for a New Era. Educause Review, 42(4), 40-57. Cauley, K. M., & McMillan, J. H. (2010). Formative assessment techniques to support student motivation and achievement. The Clearing House: A Journal of Educational Strategies, Issues and Ideas , 83 (1), 1-6. Caulfield, M. (2013). Purdue Course Signals data issue

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The Kardashian Moment: Hashtag, Selfie and the Broken Internet

Abstract

The article focuses on a hashtags as a tool of networked culture and networked social movements, and – at the same time – on self-expression phenomenon of a selfie. Although today hashtags, in particular, can been seen as a frequently used weapon in information wars and a tool of propaganda 2.0, seen from historical perspective, this very tool aligns itself first and foremost with emancipatory forces in the Internet history. These forces, expressed in A Declaration of the Independence of Cyberspace and in participatory ideals of Web 2.0 are now in withdrawal.

As the Internet is now in a peculiar development phase, ruled by the logic of surveillance capitalism, those early ideals of free speech and exchange of ideas are now overshadowed by a “darkening of the digital dream (Shoshana Zuboff).

The central argument suggests that the “Kardashian moment” on the one hand, and Occupy Wallstreet, on the other hand, constituted a point in time where new media affordances and social phenomena were aligned. At the same time, both hashtag and selfie can be viewed as a response to the betrayalof individualization processes started in the 1960s, then carried on and amplified by the early Internet, and in the end commodified by the growing Internet giants and established structures of power.

Open access
Internet and Mobile Applications in Work Life and Private Life of Digital Marketers - Methodology of Research

Abstract

The goal of the article is to declare and describe the methodology of research about Internet and mobile applications in work life and private life of digitals marketers. This article is a reflection on the research methods used, their adequacy and potential results that the research team should achieve during the research. The article is the justification for the selected research method (both quantitative and qualitative), describes the research group. The authors, based on the pilot study, also make some conclusions, which will then be verified using subsequent - more extensive and implemented on a larger scale research tools.

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Design and implementation of a new mobile video analysis laboratory at the University of Salerno

Abstract

Nowadays, in many Italian and European universities, teachers’ training includes one or more examinations related to new didactic methodologies and practices. The topic of this paper is how it is possible to realize a new video analysis laboratory as a didactic and research “tool” for teachers’ training at the University of Salerno that can support teaching–learning process for new teachers. The main idea of this project is to design and implement a mobile video analysis laboratory for video recording real or simulated didactic activities. In addition, the concept that drives this research is to develop a “plug-and-play” laboratory that can be installed everywhere in less than 15 minutes by everybody. This laboratory is already designed and tested and is composed of five cameras, a control room software and an open source video analysis software.

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Mass Automated Internet Analysis and Cyberspace Transparency

Abstract

One of the roles of media research is to explain social phenomena. The Internet became a place where society expresses itself and where society could be influenced or even manipulated. Therefore, online communication analysis becomes a tool that is expected to guarantee the transparency of the social communication process. Unfortunately, the size of the Internet makes analysis difficult, and traditional methods of analysing communication are not always enough or force the researcher to focus on a fragmentary data. The author asks a question which research methods are suitable for Internet research and allow to improve transparency. It focuses on the method group referred to in the article as Mass Automated Internet Analysis. In the final part, the author shows examples of several – existing or being developed – research methods and techniques (including data collection and data analysis field), what research methods can improve the quality of digital communications research.

Open access