The aim of this paper is to create and present a model which suggests what and how Instagram tools should be used by a new travel influencer trademark in order to create intangible values to become a brand. The paper presents the results of research on travel influencer brands and also the results of a travel influencer trademark created by the Traveler’s Child. In addition, types of visual content are introduced in order to differentiate content posted by brands and trademark. The authors include recommendations for travel influencer trademark owners on how to process through branding stages, while using Instagram tools so that to create intangible values, which would allow a trademark to become a brand.
Andrius Puksas, Dangis Gudelis, Agota Giedrė Raišienė and Nomeda Gudelienė
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With the high pace of digital innovation processes the risk of digital disruption increases for industrial companies. However, the progress in industrial digitalization accelerates the decision processes and relieves management from routine work. It gives room for creative management challenges like change and innovation processes. Team-oriented methods like Design Thinking are becoming a crucial part of the innovation culture. Industrial leadership must find current ways that are linked to creativity and to a coordinated human interaction. The article ties together the relevant literature and innovative ideas of digital tools, agile methodology and consequences for a flexible organizational structure.
Whereas the application of social media marketing has been trending in business, the theoretical research that analyses the phenomenon of social media marketing is to some extent lagging behind. In practice, social media marketing is often viewed as a customer relationship management (CRM) tool or technique and not as a capability. This paper builds on the theories of the resourced-based view (RBV) and dynamic capabilities to explore the concept of social media marketing capability. The aim of this paper is to redefine the phenomenon of social media marketing capability and to contribute to the existing literature. In addition, it urges firms to look into social media marketing not only as a tool or technique, but also as an organizational capability.
and trust ( Christopher, 2005 ). Cousins (2002) outlined four distinct relationship types as being most effective for win-win relationships, depending on the level of strategic collaboration needed: traditional, opportunistic behaviour, strategic collaboration and tactical collaboration.
Supply chain simulation
Simulation software is a very powerful tool in highlighting the importance of collaboration to SCM, while also educating students on the high levels of risk involved due to supply chain complexity. A supply chain is stochastic and dynamic in nature
expertise within the domain; its community , the relationships that members build with each other through engaging in joint activities and discussions that enable them to learn from each other; and its practices , which are comprised of a shared repertoire of stories, tools, and approaches to addressing recurring problems ( Wenger, 2011 ). In a community of practice, learning therefore takes place through a dynamic web of complex social relationships ( Lave and Wenger, 1991 ; Wenger, 2011 ). More than being the acquisition of a commodity (i.e. ‘knowledge’), learning is
Dave Ulrich, Jon Younger, Wayne Brockbank and Mike Ulrich New York: McGraw Hill, 2012
research, they believe this study’s unique 360° view will enable HR professionals to significantly increase their levels of competence and contribution. The authors’ ability to distil complex findings through years of experience and translate compelling evidence into practical guidelines, usable tools and common-sense advice is what makes this book both relevant and impactful.
Six core competencies have been identified; Strategic Positioner, Credible Activist, Change Champion, HR Innovator and Integrator, Capability Builder and Technology Proponent. Some competencies