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Building a Travel Influencer Brand Using Instagram Tools

Abstract

The aim of this paper is to create and present a model which suggests what and how Instagram tools should be used by a new travel influencer trademark in order to create intangible values to become a brand. The paper presents the results of research on travel influencer brands and also the results of a travel influencer trademark created by the Traveler’s Child. In addition, types of visual content are introduced in order to differentiate content posted by brands and trademark. The authors include recommendations for travel influencer trademark owners on how to process through branding stages, while using Instagram tools so that to create intangible values, which would allow a trademark to become a brand.

Open access
Business, Government, Society and Science Interest in Co-Production by Relative Evaluation Using Google Trends

-Production as a New Public Governance Tool // Policy and Society. Vol. 37, No. 3, pp. 277–293. doi: 10.1080/14494035.2018.1521676 19. Talbot, C. R. (2011). Paradoxes and Prospects of ‘Public Value’ // Public Money & Management. Vol. 31, No. 1, pp. 27–34. doi. 10.1080/09540962.2011.545544 20. Vanleene, D., Verschuere, B., Voets, J. (2015). Benefits and Risks of Co-Production. A Preliminary Literature Review. – Paper for the IIAS Conference on co-production of public services. 21. Voorberg, W., Bekkers, V., Flemig, S., Timeus, K., Tõnurist, P., Tummers, L

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Principle Differences between B2B and B2C Marketing Communication Processes

Communications’ Effectiveness in Poland – Lessons from the Business in Information Society // The Central European Journal of Social Sciences and Humanities. Vol. 150, pp. 133–143. 12. Milichovský, F. (2013). New Tools for Effective Marketing Communications // Acta Universitatis Bohemiae Meridionales. Vol. 16, Issue 1, pp. 35–43. 13. Murton Beets, L., Handley, A. (2019). B2C Content Marketing. Internet access: < https://contentmarketinginstitute.com/wp-content/uploads/2018/12/2019_B2C_Research-FINAL-PDF-12_10_18.pdf >, [accessed July 13, 2019]. 14. Nsour, T

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On Social Knowledge and Its Empirical Investigation in Contemporary Organisations

Generative Dance between Organizational Knowledge and Organizational Knowing // Organization Science. Vol. 10, No. 4, pp. 381–400. 14. Cormican, K., O’Sullivan, D. (2003). A Collaborative Knowledge Management Tool for Product Innovation Management // International Journal of Technology Management. Vol. 26, No. 1, pp. 53–67. 15. Cowan, R., David, P. A., Foray, D. (2000). The Explicit Economics of Knowledge Codification and Tacitness // Industrial & Corporate Change. Vol. 9, No. 2. 16. Davenport, T. H., Prusak, L. (1998). Working Knowledge: How

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Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights

Appeals Influence Brand Attitude? // Journal of Business Research. Vol. 65, No. 11, pp. 1534–1542. doi: doi.org/10.1016/j.jbusres.2011.02.037 19. Jung Chang, H., Yan, R. N., Eckman, M. (2014). Moderating Effects of Situational Characteristics on Impulse Buying // International Journal of Retail & Distribution Management. Vol. 42, No. 4, pp. 298–314. doi: doi.org/10.1108/IJRDM-04-2013-0074 20. Kotler, P. (1974). Atmospherics as a Marketing Tool // Journal of Retailing. Vol. 49, No. 4, pp. 48–64. 21. Krishna, A. (2011). Sensory Marketing: Research on the

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Change and Innovation Leadership in an Industrial Digital Environment

Abstract

With the high pace of digital innovation processes the risk of digital disruption increases for industrial companies. However, the progress in industrial digitalization accelerates the decision processes and relieves management from routine work. It gives room for creative management challenges like change and innovation processes. Team-oriented methods like Design Thinking are becoming a crucial part of the innovation culture. Industrial leadership must find current ways that are linked to creativity and to a coordinated human interaction. The article ties together the relevant literature and innovative ideas of digital tools, agile methodology and consequences for a flexible organizational structure.

Open access
Social Media Marketing – from Tool to Capability

Abstract

Whereas the application of social media marketing has been trending in business, the theoretical research that analyses the phenomenon of social media marketing is to some extent lagging behind. In practice, social media marketing is often viewed as a customer relationship management (CRM) tool or technique and not as a capability. This paper builds on the theories of the resourced-based view (RBV) and dynamic capabilities to explore the concept of social media marketing capability. The aim of this paper is to redefine the phenomenon of social media marketing capability and to contribute to the existing literature. In addition, it urges firms to look into social media marketing not only as a tool or technique, but also as an organizational capability.

Open access
Interactive learning: developing an eSimulation portal framework

and trust ( Christopher, 2005 ). Cousins (2002) outlined four distinct relationship types as being most effective for win-win relationships, depending on the level of strategic collaboration needed: traditional, opportunistic behaviour, strategic collaboration and tactical collaboration. Supply chain simulation Simulation software is a very powerful tool in highlighting the importance of collaboration to SCM, while also educating students on the high levels of risk involved due to supply chain complexity. A supply chain is stochastic and dynamic in nature

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From experience to knowledge in professional IT management education: exploring the applicability of classroom learning to real-life contexts

expertise within the domain; its community , the relationships that members build with each other through engaging in joint activities and discussions that enable them to learn from each other; and its practices , which are comprised of a shared repertoire of stories, tools, and approaches to addressing recurring problems ( Wenger, 2011 ). In a community of practice, learning therefore takes place through a dynamic web of complex social relationships ( Lave and Wenger, 1991 ; Wenger, 2011 ). More than being the acquisition of a commodity (i.e. ‘knowledge’), learning is

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Book Review on HR from the Outside In: Six Competencies for the Future of Human Resources
Dave Ulrich, Jon Younger, Wayne Brockbank and Mike Ulrich New York: McGraw Hill, 2012

research, they believe this study’s unique 360° view will enable HR professionals to significantly increase their levels of competence and contribution. The authors’ ability to distil complex findings through years of experience and translate compelling evidence into practical guidelines, usable tools and common-sense advice is what makes this book both relevant and impactful. Six core competencies have been identified; Strategic Positioner, Credible Activist, Change Champion, HR Innovator and Integrator, Capability Builder and Technology Proponent. Some competencies

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