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YouTube as an Airlines Marketing Tool

as a tourism marketing tool. In CAUTHE 2010 20th International Research Conference: ‘Challenge the Limits” , February 2010, University of Tasmania. Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations. Current Issues in Tourism , 16(3), 211–239. DOI: 10.1080/13683500.2012.662215. Hofacker C. F., & Belanche, D. (2016). Eight social media challenges for marketing managers. Spanish Journal of Marketing - ESIC , 20(2), 73–80. DOI: 10.1016/j.sjme.2016.07.003. Hoogeveen

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Competition and Cooperation in European Professional Club Football

Abstract

The aim of the article is to highlight the theoretical assumption that the relative competitive disadvantage between markets with different maximum sizes can be partially counteracted with strategic thinking and business-like operations. The research question presented in this article is whether there are any management tools available for clubs which they can use to improve their business competitiveness above and beyond the limitations of their maximum market size. According to the research hypothesis, there is such a tool available for clubs: the management and operation of a football club in a well-organized and business-like manner. The method of analysis is the so-called Grounded Theory (Glaser, & Strauss, 1967; Locke, 2001), which is an abstract analytical schema with a systematic data analysis process. The data collection incorporates desk research, comparative analysis, organizational review, and in-depth interviews. The results are presented according to the following dimensions: a) relevance of the research question; b) specification of groups of relevant management tools; c) the role of the national football association in the process of market development; d) the role of the owners in this process; and e) how the structure of the sector and its operating processes can guarantee the efficient utilization of all the material resources which have been plowed into the sector over the last four to five years. According to the conclusions, the creation of an operating system and club model that allows for the utilization of resources - maximized market revenues and governmental sources - in the most effective way is an unavoidable challenge. The formation of the sustainable operations of clubs is fundamentally influenced by club owners. An inspection of the interaction between club owners, head coaches, and players is a key task in the process of creating a new club model.

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Validation of Sensor-Based Game Analysis Tools in Tennis

Abstract

Three inertial measurement unit (IMU) based tennis sensor systems from BABOLAT (PURE DRIVE PLAY, POP) and HEAD (Tennis Sensor) and a camera-based system (PlaySight) were tested with respect to the question whether the information about the number of strokes by swing type and spin type in training exercises and/or matches and the average as well as the maximum speed of the service per session are reliable. Subsequently, the question whether the mechanical properties of the BABOLAT PURE DRIVE PLAY racket are the same as the mechanical properties of the BABOLAT PURE DRIVE racket without IMU was addressed.

For swing types in standard exercises the results are acceptable for forehand groundstrokes, backhand groundstrokes and services but not for volleys. In a match environment we find inacceptably high errors (>10%) for the number of strokes for forehand and completely inacceptable levels for volley. The wrist-based IMU of BABOLAT POP has not reached an acceptable accuracy at all. For spin types the results are acceptable. The large variances in service speed assessment between devices make it doubtful whether any of them may be used for the control of training processes aiming at increasing the average service speed The mechanical properties of the BABOLAT rackets with and without IMU are quite the same.

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Kinesiophobia - Introducing a New Diagnostic Tool

Kinesiophobia - Introducing a New Diagnostic Tool

Technical development of human civilisation brings about a decrease of adaptation potential of an individual, which is directly linked to deficient motor activity. Only precise identification of factors leading to hypokinesia would make prophylactic and therapeutic actions possible. In this article, authors would like to introduce a new, original tool aiming at diagnosing limitations of motor activity in adults. They propose a synthetic diagnosis of hypokinesia in two domains: biological and psycho-social, which is based on the contemporary model of health.

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Minnesota Leisure Time Physical Activity Questionnaire as an additional Tool in Clinical Assessment of Patients undergoing Percutaneous Coronary Interventions

echocardiographic assessment of left ventricular function after direct PCI. Kardiol Pol 2003; 59(11):397-401 Nelson M. E., Rejeski W. J., Blair S. N., Duncan P. W., Judge J. O., King A. C. et al. Physical Activity and Public Health in Older Adults. Recommendation From the American College of Sports Medicine and the American Heart Association. Circulation 2007; 116:1094 - 1105. Nowak Z., Plewa M., Skowron M., Markiewicz A., Kucio C., Osiadło G. Paffenbarger Physical Activity Questionnaire as an additional tool in clinical

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Data Mining in Elite Beach Volleyball – Detecting Tactical Patterns Using Market Basket Analysis

Abstract

Sports coaches today have access to a growing amount of information that describes the performance of their players. Methods such as data mining have become increasingly useful tools to deal with the analytical demands of these high volumes of data. In this paper, we present a sports data mining approach using a combination of sequential association rule mining and clustering to extract useful information from a database of more than 400 high level beach volleyball games gathered at FIVB events in the years from 2013 to 2016 for both men and women. We regard each rally as a sequence of transactions including the tactical behaviours of the players. Use cases of our approach are shown by its application on the aggregated data for both genders and by analyzing the sequential patterns of a single player. Results indicate that sequential rule mining in conjunction with clustering can be a useful tool to reveal interesting patterns in beach volleyball performance data.

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Energy Cost of Running Under Hypogravity in Well-Trained Runners and Triathletes: A Biomechanical Perspective

Abstract

Hypogravity treadmills have become a popular training tool in distance running and triathlon. Counter-intuitively, tibial acceleration load is not attenuated by hypogravity unloading during running, while, equally surprisingly, leaps become flatter instead of higher. To explain these effects from a biomechanical perspective, Polet, Schroeder, and Bertram (2017) recently developed an energetic model for hypogravity running and validated it with recreational athletes at a constant jogging speed. The present study was conducted to refine that model for competitive athletes at relevant running speeds of 12–22 km h−1 and gravity levels of 100 %, 80 % and 60 %. Based on new experimental data on 15 well-trained runners in treadmill tests until volitional exhaustion, the enhanced semi-empirical model well describes energy expenditure and the observed biomechanical effects of hypogravity running. Remarkably, anaerobic contributions led to an increase in energy cost per meter for speeds above 16–18 km h−1 (p < 0.001), irrespective of hypogravity unloading. Moreover, some converging trends were observed that might reflect general adaptations in running motor control for optimization of efficiency. In essence, the outcome of this research might help sports scientists and practitioners to design running programs for specific training stimuli, e.g. conditioning of anaerobic energy metabolism.

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Polish Journal of Sport and Tourism
The Journal of Jozef Pilsudski University of Physial Education in Warsaw, Faculty of Physical Education and Sport in Biala Podlaska
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Geotourism development in the Azores archipelago (Portugal) as an environmental awareness tool

Abstract

The Azores archipelago is distinguished by its unique natural beauty and marine setting. Thanks to its volcanic origin, the region has a very rich and remarkable geodiversity that includes a diversity of landscapes with innumerable craters, volcanic lakes, fumaroles, hot springs, volcanic caves, marine fossil deposits and thermal water springs. The recognition of this valuable geological heritage came with the recent integration of the Azores Geopark into the European and Global Geopark Networks. The pressure that the increasing development of tourism have been exerting on these geological sites for the last years, and the need to create alternative forms of tourism, which contribute towards the socio-economic development in rural areas, have highlighted the importance of geotourism as a tool to promote and preserve the geological heritage of the Azores. Geotourism has turned to be an important instrument of environmental awareness through the local and foreign people.

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Assessing the Quality of Aging - Presentation of Research Tool

Abstract

Background: The analysis of demographic tendencies indicates a continuing process of extending life expectancy in numerous societies. Alongside the decline in fertility, the continuing process of extending life expectancy is the primary cause for the aging of societies. An increasing percentage of the elderly require defining the welfare among older people and its factors.

Aim: This article presents various views on successful aging and introduces the authorial Successful Aging Index model, which was the basis for a questionnaire diagnosing the quality of aging. The author’s intention was to create a diagnostic tool for said process.

Conclusions: Presented tool according to the author can be very useful for diagnosing the course of successful aging. However, this requires additional empirical testing.

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