Manuscript presents possible tools for sharing and transferring information in the field of logistics. Initial parts of the paper describe the need of a comprehensive logistics portal within entities operating in the Central Europe as well as outline various information regarding marketing tools for sharing and transferring information. Next part of the paper deals with the importance of mass media in terms of logistics. The most important chapter characterizes individual stages of the CELP project (Central European Logistics Portal) during its realization especially in relation to the logistics issues.
Wiesław Urban, Emil Ratter, Promporn Wangwacharakul and Bonnie Poksinska
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Dulal Sarker, Abdur Rouf Khan and Muhaiminul Islam
Land use-transportation comprehensive planning has become an increasingly common technique in regional and sub-regional planning processes. Since land use management strategies act as an effective tool to achieve transportation planning objectives, it is important to identify the relationship between land use pattern and travel behaviour. This study examined the relationship between transportation and land use in Rajshahi city. Rajshahi is a major urban, commercial and educational centre of Bangladesh. In Rajshahi, Shaheb bazaar zero points to New Market road is one of the most important roads. After construction of this road in 2013 intense development has taken place beside it. To identify this primary relationship data has been collected from different types of field survey. Then the impact of land use and transportation has been determined by comparing with the previous database. The findings of the study show that there exist a reciprocal relationship between land use and transportation system and the impacts on both. The study also notes that the impact of transportation on land use is more than the impact of land use on transportation. The study will help to control the haphazard growth and traffic congestion of the concerned area in the future.
Green marketing as a part of environmental management has become a new marketing philosophy of many companies. It includes more than just a simple building of corporate image but it also becomes a modern idea of the enforcement of actual environmental trends to a broad spectrum of business activities. The field of action of green marketing tools is relatively extensive, starting with the protection of environment, production and sale of products and services with ecological conditions and requirements, through the final consumption of environmentally friendly products, which affects the quality of life and health of the whole society. The aim of the article includes to provide a literature review on the issue from several foreign and domestic authors. By using methods of description, comparison, deduction, induction, it discusses the essence of a green marketing and also analyses its use in a Slovak public transport company. Based on this, in discussion are indicated some proposals to improve the effectivity and visibility of these activities in the public transport company and thus ensure the image of the company as more environmental friendly. This measures help to improve the positive perception of the company by customers and the general public.
Jozef Gnap, Dominika Rovňaníková, Radmila Rakovanová and Elena B. Dvoryadkina
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Nwokedi Theophilus C, Moses Ntor-Ue Eba, Okonko Ifiok and Ndubuisi Leonard
The study assessed shippers and ship owners’ ship and charter party type choices in the wet and dry bulk ship broking and chartering market as guide for performance improvement for African and Nigerian ship brokers. It aims to determine if significant differences exists between shippers ship type choices among Very Large Crude Carriers (VLCC), Handymax, Supramax and capsize vessels in the wet and dry bulk market as well shippers and ship owners charter party type choice between voyage charter and time charter for the various ship types. The study adopted a survey method in which the Baltic International Maritime Council (BIMCO) was surveyed and 5 year data on ship types and charter party type choices of shippers and ship owners was obtained. The statistical tools of Analysis of Variance (ANOVA) and independent sample t-test were used to compare the ship type choices and charter party type choices of shippers and ship owners. The result indicates that shippers’ in the wet and dry bulk cargo market show greater preference for Supramax vessel type. The aggregate number of vessels chartered over the period covered in the study is 41,684 vessels out of which 22,593 representing about 54.2% are Supramax. This was seconded by VLCC which recorded 8,829 or 21.2% charters. Capsize and Handymax vessel types had 6211 and 4069 charters respectively which represent 14.9% and 9.77% each. Shippers and ship owners also show greater preference for voyage charter party type than time charter party for all types of vessels. It was recommended that ship brokers should place greater priority on trading in Supramax ship types and voyage charter party type as the demand trend for this ship type is likely to remain higher over time; followed by VLCC; while more shippers and ship owners are likely continue to show preference for voyage charter than time charter.
Joseph Afolabi Oluwaseyi, Morakinyo Kehinde Onifade and Olumide F. Odeyinka
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Margareta Nadanyiova, Lubica Gajanova, Dominika Moravcikova and Judit Olah
based on psychological factors and decision-making speed in purchasing: case of the automotive industry. Economics and Culture, 15(1), 5-14.
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