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Destination brand equity in tourism context: evidence on Iran

Abstract

Tourism industry provides an important source of income for many countries; it has been considered the second important industry of the 21st century. This study analyses the effect of destination brand equity on tourists’ intention to revisit. Kish Island was chosen for this case study. Components of destination brand equity include destination awareness, destination image, destination quality, perceived value, destination loyalty, satisfaction and intentions to revisit. This research is a descriptive and survey study. The target population was travelers who visited this island in the first half of 2013. The questionnaire was the research tool. Data were analysed using SPSS and LISREL. The results showed that there is a meaningful relationship between the destination awareness and perceived value, image destination and perceived value and satisfaction, destination quality and perceived value and destination loyalty, perceived value and destination loyalty, satisfaction and destination loyalty and intentions to revisit, and finally destination loyalty and intentions to revisit.

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The index of tourist satisfaction with Lithuania

. Materials of 20th Annual International Scientific Conference “Research for Rural Development 2014”, Jelgava (Forthcoming). [4] Krešic, D., & Prebežac, D. (2011). Index of destination attractiveness as a tool for destination attractiveness assessment. TOURISM - An International Interdisciplinary Journal, 59(4), 497-517. [5] Markauskienė, A., & Gižienė, V. (2012). Atvykstamojo turizmo poveikis šalies ekonomikai. (Lithuanian). Economics & Management, 17(3), 1003-1009. [6] Pilelienė, L., & Grigaliūnaitė, V. (2014a). Lithuanian

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FDI-led tourism growth hypothesis: empirical evidence from Croatian tourism

). General Guidelines for the Development of Foreign Direct Investment Indicators on the Tourism Sector, Madrid: WTO [31] Vaugeois, N. (2000). Tourism in developing countries: refining a useful tool for economic development. 6th World Leisure Congress Proceedings. Bilbao [32] Zachariadis, T. (2006). On the Exploration of Causal Relationships between Energy and the Economy (Discussion Paper 2006-05). Cyprus: Department of Economics, University of Cyprus [33] Zhang, K. H. (2001). Does Foreign Direct Investment Promote Economic Growth? Evidence From East

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Consumer profile of Portuguese local food restaurants

[20] Stabler, M., (1995). The image of destination regions: theoretical and empirical aspects. In Goodall and Ashworth (eds) Marketing in Tourism Industry: The Promotion of Destination Regions, pp. 133-159 [21] Stevens, P., et al., (1995). DINESERV: a tool for measuring service quality in restaurants. The Cornell Hotel and Restaurant Administration Quarterly, 36(2), pp. 56-60 [22] Sulek, J., Hensley, R., (2004). The relative importance of food, atmosphere, and fairness of wait: the case of a full-service restaurant. Cornell Hotel and Restaurant

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Determinants of trip duration for international tourists in Norway; a parametric survival analysis

management, 29(6), 1064-1075. [40] Matias Alvaro, Nijkamp Peter, & sarmento Manuela. (2009). Advances in Tourism Economics-New Developments. London: A Springer Company. [41] Mok, C., & Iverson, T. J. (2000). Expenditure-based segmentation: Taiwanese tourists to Guam. Tourism management, 21(3), 299-305. [42] Murthy, D. N. P., Xie, M., & Jiang, R. (2004). Weibull Models. New Jersey: John Wiley & Sons. [43] Müller, D. K., & Grenier, A. A. (2011). Polar Tourism: A Tool for Regional development Quebec Presses de l’Université du Québec. [44] Nogawa

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From theory to practice of ecotourism: major obstacles that stand in the way and best practices that lead to success

[36] Lane, B. (1994). Sustainable rural tourism strategies: A tool for development and conservation. Journal of Sustainable Tourism, 2(1), 102-111 [37] Lindberg, K., Enriquez, J., & Sproule, K. (1996). Ecotourism questioned: Case studies from Belize. Annals of Tourism Research, (23)3, 543-562 [38] Lu, J., & Nepal, S. K. (2009). Sustainable tourism research: an analysis of papers published in the Journal of Sustainable Tourism. Journal of Sustainable Tourism, 17(1), 5-16 [39] MacKinnon, B. H. (1995). Beauty & the beasts of ecotourism: Three tiny

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