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Practical Applications of Quality Tools in Polish Manufacturing Companies

References Ahmed S., & Hassan M. (2003). Survey and case investigations on application of quality management tools and techniques in SMIs . International Journal of Quality & Reliability Management , 20(7), 795-826, http://dx.doi. org/10.1108/02656710310491221 Asaka T., & Ozeki K. (1996). Handbook of quality tools. The Japanese approach, Portland, Oregon: Productivity Press, ISBN: 0915299453; 9780915299454 Bamford D.R., & Greatbanks R.W. (2005). The use of quality management tools and techniques: a study of application in everyday situations

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Knowledge Tools in SMEs: A Romanian Overview

References [1] Delahaye, B.L., Human Resource Development and the Management of Knowledge Capital, Human Resource Management: Challenges and Future Directions . Brisbane: John Wiley & Sons Australia, 2003 [2] Ruggles, R., Knowledge Management Tools . Taylor & Francis, 1997 [3] Nicolescu, O. and Nicolescu, C., Organizatia si managementul bazate pe cunostinte , Bucharest, ProUniversitaria, 2011 [4] Ceptureanu E.G., Employee’s reaction to change in Romanian SMEs, Review of International Comparative Management , Vol. 16, No. 1, pp.77

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Factors Influencing Attitudes Towards the Use of CRM’s Analytical Tools in Organizations

: hitting the right target in the right way. MIS Quarterly Executive, 1(2), 79-94. Huang, T. C. -K., Liu, C. -C. & Chang, D. -C. (2012). An empirical investigation of factors influencing the adoption of data mining tools. International Journal of Information Management, 32, 257-270, http://dx.doi.org/10.1016/j.ijinfomgt.2011.11.006 Huang, T. C. -K., Wu, I. L. & Chou, C. -C. (2013). Investigating use continuance of data mining tools. International Journal of Information Management, 33, 791-801, http://dx.doi. org/10.1016/j.ijinfomgt.2013

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Traffic Monitoring Tools to the Site

References [1] https://www.researchgate.net/publication/271447580_Google_Analytics_-Case_study. [2] https://www.tandfonline.com/doi/full/10.1080/19322909.2016.1175330. [3] https://analytics.google.com/analytics/academy/. [4] https://searchengineland.com/library/google/google-search-console. [5] https://www.google.com/webmasters/tools/searchanalytics?hl=en&authuser=0&siteUrl=http://www.armyacademy.ro/ .

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Understanding Management Concepts through Development of their Tool Box: The case of total quality management

References 1. Akao, Y. (Ed.). (1991). Hoshin Kanri: Policy deployment for successful TQM. Cambridge: Productivity Press. 2. ASQ. (2011). Seven basic quality tools . Milwaukee, WI: ASQ Quality Press. 3. ASQ. (2013). TQM: Introduction to and overview of total quality management. Milwaukee, WI: ASQ Quality Press. 4. ASQ. (n.d.). Total quality management (TQM). Retrieved from http://asq.org/glossary/t.html 5. Costin, H. (1994). Readings in total quality management. Orlando, FL: Dryden Press. 6. Ćwiklicki, M., & Obora, H

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Quality Management Evolution from the Past to Present: Challenges for Tomorrow

States of America: New American Library. Crosby, P. B. (1984). Quality without tears: the art of hassle-free management . New York: United States of America.: McGraw-Hill. Da Fonseca L.M.C.M. (2015 ). ISO 14001: 2015: An improved tool for sustainability. Journal of Industrial Engineering and Management, 8 (1), 37-50. http://dx.doi.org/10.3926/jiem.1298 Dahlgaard-Park, S. M. (1999). The evolution patterns of quality management. Total Quality Management, 10 (5), 465–472. https://doi.org/10.1080/0954412997424 Dahlgaard-Park, S. M. (2011). The

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Value Added Intellectual Coefficient (VAIC™) as a Tool of Performance Measurement

.M. (2007), Extending VAIC model: measuring intellectual capital components, “Journal of Intellectual Capital”, vol. 8, no. 4. Pulic A. (1998), Measuring the performance of intellectual potential in knowledge economy, Paper presented at the 2nd World Congress of Measuring and Managing Intellectual Capital, Mc Master University, Hamilton. Pulic A. (2000), VAIC™ - an accounting tool for IC management, “International Journal of Technology Management”, vol. 20, no. (5-7). Pulic A. (2004), Intellectual capital-does it create or

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Building a Travel Influencer Brand Using Instagram Tools

Abstract

The aim of this paper is to create and present a model which suggests what and how Instagram tools should be used by a new travel influencer trademark in order to create intangible values to become a brand. The paper presents the results of research on travel influencer brands and also the results of a travel influencer trademark created by the Traveler’s Child. In addition, types of visual content are introduced in order to differentiate content posted by brands and trademark. The authors include recommendations for travel influencer trademark owners on how to process through branding stages, while using Instagram tools so that to create intangible values, which would allow a trademark to become a brand.

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Use of Content Marketing Strategy Tools in the Polish Research Institutes

Abstract

In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions. Currently content marketing concept is accepted not only as a fashionable trend of modern marketing but above all, it is treated as an important tool to improve enough Internet message, to effectively interest to the users. A optimal selection and use content marketing tools it provides opportunities for enhancing efficiency in the reception (acceptance) of the generated message.

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Public Relations — The Tools for Unilateral Communication and Dialogue on the Internet

Abstract

The development of technology and IT tools have brought about an extraordinary acceleration of the public relations branch around the whole world. We live in the times of revolution in communication, in which one year is whole eternity. Messages, the speed of their publication, the tools are changing. The sender and the recipient, who have become used to the dynamics of the message and the fact that it is and will be distributed without spatial and temporal limitations, are changing too. Netscape browser, wp.pl, the era of Wikipedia, Facebook, dynamically developing YouTube, or Nasza Klasa, Twitter and a whole range of other tools from the scope of social media, as well as monitoring systems1 - these are just chosen stages, or as others think, milestones in the pursuit of novelty and new forms of distribution of information. It is in times like these that public relations experts have to create, send and receive messages. Back at the end of 1990’s hardly anyone expected that such changes could take place. It is also hard to predict what we will see in a few, or a dozen years. One thing is certain, namely, that changes will be taking place and will be even faster than now.

As the currently modern media already have a significant impact on voting decisions, or social transformation, the process is analysed and studied in detail. Moreover, what is subject to research is the question whether communication on the Internet should be based on mass communication, or rather on an individual approach. Private individuals make decisions based on their own needs, but companies have to analyse many factors that influence final decisions concerning the choice of tools, or the very decision concerning communication. Among these factors there are: scope, availability of tools, even the branch in which a company is active.

This article includes a presentation of chosen tools used in the process of unilateral communication with the environment, but also tools used for dialogue. Unilateral communication discussed in this article doesn’t assume a response from the recipient, apart from a possible decision to take action in form of purchase, or clicking. At the same time dialogue gives the opportunity to interact, exchange thoughts and ideas, direct assessment. Moreover, the benefits from the process of conducting dialogue online, as well as the barriers hampering the dialogue will be presented. Also, the directions of changes taking place in association with the dynamic development of online communication tools and processes will be presented.

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