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The aim of the article is to present the results of a quantitative survey of marketing managers in Polish museums on the marketing communication tools used in these institutions. The survey was conducted using the CAWI method in 2017 on a group of 85 marketing managers in museums. In the study, the scope of application and the importance of particular marketing communication tools for museums were established. It has been shown that advertising and Public Relations have a key role in the promotion of museums, in particular contact with the media and the organization of events. This study shows that a large group of Polish museums uses a fairly narrow range of marketing communication tools and that they only sporadically reach for modern communication tools. The article also presents the factors that have a positive and negative impact on the possibility of implementing effective marketing communication in museums.
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metodologii (red. Ryszard Knosala) Innowacje w zarządzaniu i inżynierii produkcji. Tom I. Oficyna Wydawnicza Polskiego Towarzystwa Zarządzania Produkcją, Opole 2018, s. 11-22.
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Conducting informatic projects requires the application of modern solutions that streamline workflow. Current projects are becoming more complicated, during their implementation, large amounts of data and information are generated. In addition, in many external sources we can find data and information of the various forms and levels of detail. To get from this data a valuable knowledge, it is necessary to use new data analysis techniques and new technological solutions. The article sets out to present a dissertation of considerations for IT projects and the steps of IT project were highlighted with areas and IT tools that support their implementation. The aim of this article is to assess the current level of use of IT tools by the companies considered as leaders, at various stages of IT projects implementation. The authors also rated the intensity of IT tools usage in various areas of project execution. The paper includes results of research conducted, and can serve as a guideline for enterprises developing IT tools intended to streamline informatic projects. The contents of the dissertation are based on literature studies and empirical research.
Manuscript presents possible tools for sharing and transferring information in the field of logistics. Initial parts of the paper describe the need of a comprehensive logistics portal within entities operating in the Central Europe as well as outline various information regarding marketing tools for sharing and transferring information. Next part of the paper deals with the importance of mass media in terms of logistics. The most important chapter characterizes individual stages of the CELP project (Central European Logistics Portal) during its realization especially in relation to the logistics issues.