External marketing communication of companies is a purposeful process of transferring information to the company’s environment - society, competitors, clients and receiving their feedback. Based on the signals, the company adapts its way of communication. Choosing the most suitable type of communication may be one of the factors deciding about a company’s success. Even the best offer would not be able to attract customer’s attention if the information did not reach one. The article combines secondary data - results of the research conducted in Polish companies regarding the use of communication tools, and primary data obtained from own surveys carried out on students regarding the perception of those tools. The purpose of the article is to evaluate the perception of different communication forms by young customers.
In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing the requirements is as complex as the users in question and their approach to social media. This study tries to look at possible reasons for the downfall in the number of active users in the biggest numbers of Facebook users nowadays the age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it is crucial to understand if and how their expectations change. The complexity of the tool versus other social media is considered together with the problem of addressing the needs of its users in the time of their transition from childhood to adulthood.
Source : Own study based on stat.gov.pl data
Continuation Explanations: X – population in thousands in the current year (decade), Y – population in thousands in the previous year (decade)
Source : Own study based on stat.gov.pl data
The presented study on demographic development of Polish cities uses trajectories, showing them to be an additional useful tool in analyses of demographic development of cities, regions and other territorial units.
It was indicated that this simple graphic representation
: Where Old and New Media Collide . New York: New York University Press.
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Studium przypadku połączenia
CONLON, J., TAYLOR, A., ASHRUFF, P., & BIRD, L. (2017), LinkedIn Groups: Building a community to create real connections to benefit students and alumni in Fashion and Textiles. University of Huddersfield.
COOPER, B., &NAATUS, M. K. (2016), LinkedIn as a Learning Tool in Business Education. American Journal of Business Education, 7(4), 299-306.
DESZCZYŃSKI, B. (2017), Nawiązywanie relacji biznesowych z wykorzystaniem mediów społecznościowych - aktywność polskich menedżerów eksportu w serwisach LinedIn i GoldenLine, Marketing i Rynek, 9, 58–67.
Carlos Coca Gamito CDFMR and Georgios Baltos CDFMR
institutional variables regarding mobility of workers within the EU. His results conclude that lifting labour market restrictions incentivises inflows of workers from new member states, although to a smaller extent than accession to the EU itself. On the other hand, A. Arpaia ( Arpaia et al., 2016 ) analysed whether the movement of labour force within the Eurozone is an adequate tool to counteract asymmetric shocks. He contends that, although unemployment and activity rates absorb most of the shock, the responsiveness of labour mobility and wages to asymmetric crises has
Risto Kalliola CDFMR, Niina Käyhkö CDMR and Sanna Jokela DFMR
data resources Enabling of map
Efforts for concurrent geospatial data and technologies
Use of commercial software for web-map service
Improved map service Pioneering WMS in Finland
Inclusion of INSPIRE data in a regional context
Shift toward increasingly open data and software
embedding in other websites Development of WFS services
Early versions of GI metadata with simple tool for search
More advanced metadata catalogue to help in finding relevant
Tailored inhouse programmed geoportal with regional scope
Living links to external geoservers
perimeters have certainly been contributed towards not only by the solidly evidenced population decrease, but also by the PNPOT that now spills on to the reformed legal framework of the spatial management instruments. It promotes flexible planning, reinforcement of the PDM as a strategic tool, and development of cities through urban regeneration. Several innovations are relevant in this regard ( MAOTE, 2015 ):
rational definition of urban areas based on supply and demand of urban land, and economic and financial viability (DL No. 80/2015, Article 69), privileging urban