Aukia, Jukka. 2014. “The Cultural Soft Power of China: A Tool for Dualistic National Security.” JCIR , 2 (1), pp. 71–94.
Bāo Tuoyè 包拓业 (ed.). 2017. “Qīnghǎi rìbào shèlùn: Jiānchí bǎ ‘sì gè zhā zhā shí shi’ zuòwéi yǐnlǐng Qīnghǎi wèilái fāzhǎn de qízhì 青海日报社论：坚持把“四个扎扎实实”作为引领青海未来发展的旗帜 [Qīnghǎi Daily Editorial: Insisting on ‘Four Solid and Solid’ as the Ban-ner to Guide the Future Development of Qīnghǎi].” Qīnghǎi Rìbào 青海日报 [Qīnghǎi Daily], August 24, 2017; online: http://www.qhnews.com/2017zt/system/2017/08/24/012394655.shtml (accessed
External marketing communication of companies is a purposeful process of transferring information to the company’s environment - society, competitors, clients and receiving their feedback. Based on the signals, the company adapts its way of communication. Choosing the most suitable type of communication may be one of the factors deciding about a company’s success. Even the best offer would not be able to attract customer’s attention if the information did not reach one. The article combines secondary data - results of the research conducted in Polish companies regarding the use of communication tools, and primary data obtained from own surveys carried out on students regarding the perception of those tools. The purpose of the article is to evaluate the perception of different communication forms by young customers.
In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing the requirements is as complex as the users in question and their approach to social media. This study tries to look at possible reasons for the downfall in the number of active users in the biggest numbers of Facebook users nowadays the age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it is crucial to understand if and how their expectations change. The complexity of the tool versus other social media is considered together with the problem of addressing the needs of its users in the time of their transition from childhood to adulthood.
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Bockino, David, „Preparatory Journalism: The College Newspaper as a Pedagogical Tool”, Journalism & Mass Communication Educator , vol. 73, nr. 1, 2018, pp. 67-82. DOI: https://doi.org/10.1177/1077695816687608 . Online: https://journals.sagepub.com/doi/10.1177/1077695816687608
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Source : Own study based on stat.gov.pl data
Continuation Explanations: X – population in thousands in the current year (decade), Y – population in thousands in the previous year (decade)
Source : Own study based on stat.gov.pl data
The presented study on demographic development of Polish cities uses trajectories, showing them to be an additional useful tool in analyses of demographic development of cities, regions and other territorial units.
It was indicated that this simple graphic representation
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dialog impossible. These are probably the main reasons why linguistic violence and manipulation have ceased to be the exclusive domain of political scientists, sociologists, and psychologists. They have become an increasingly examined topic in linguistics, a science that has the methodological tools for critical text analysis and allows for a better understanding and uncovering of mechanisms of language manipulation to demystify and demythologize social and political discourse ( van Dijk 2008 ; Dubrovskiy 2003 ; Dzyaloshinskiy 2006 ; Kara-Murza 2000 ; Petrova