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Open access

Miruna Florina Lungu

Abstract

As we are part of a dynamic world oriented towards change and flexibility, the society becomes more eager to be connected and updated to the latest news. Within this context, the purpose of the current paper is to focus on the tactics the companies use in order to achieve strategic agility in the telecom industry. The study aims to seek and analyzes which are the reasons which support the telecom industry to remain innovative and competitive on the market Therefore in order to align to the exponential trend of the market for innovation, we should have an overview picture of internal capabilities of the organization like human resource, technological advances or innovation. Further on, the literature review strengthens the significance companies place on decisions which keep alive their sustainability. Many studies claim that in order to deliver top results, an organization must be aware and fully exploit its major drivers of success. The paper will bridge the literature review with a realcase analysis. We will use a survey based on a sample of companies operating with the telecom market which will be shared at different levels of the business from stakeholders to top management. The results are meant to lead to a set of findings which influence the companies in being agile on the market. The outcome might serve as a reference point for the ones interested to set up a company within this industry or who are conducting research on this subject.

Open access

Vlad Roşca

Abstract

According to pundits, Romanian football is at an unprecedented low in terms of sporting quality and fan followship altogether. A mix of mismanagement and public regulations have transformed football clubs into under-financed organizations, unable to groom their academic work, raise quality players and, subsequently, perform at highest level which ultimately led to a decrease in entertainment on the pitch and of the numbers in attendance. Adding to this is the loss of brand identity that has created a rupture between clubs and their fan-bases. The paper aims to look at customer relationship management principles that lower-league clubs can use to build better fan relationships, while also identifying, using the same CRM optic, what actually led to the decline in quality. Second tier football has been chosen as opposed to top-flight because it consists of several clubs with development potential within their municipalities, because some of their problems are more stringent than in the upper league and, last but not least, in many cases, total attendance per game is as low as 50-300 people. The research starts with a general presentation of customer relationship management. In order to prepare CRM’s adaptation to the business of professional sports, some focus will be set on the services industry. The article then presents how CRM can be applied to sports, and, in the end, it narrows down to the specific case of Romanian football by starting the investigation from some of the challenges currently faced by the sport. Particular attention is granted to the online environment, as the latter one is host to a wide range of not very expensive CRM strategies and tactics that clubs can use, cost being a factor to be taken into account for a sector with scarce monetary resources. Last but not least, the paper ends with a set of recommendations as well as future ideas for research.

Open access

Jan Kiehne, Ioana Ceausu, Ann-Katrin Arp and Timm Schüler

Business Review , 60 (4), 95–105. Kolks, U. (1990). Strategieimplementierung . Dt. Univ.-Verl. Wiesbaden. Laux, H. (1990). Risiko, Anreiz und Kontrolle . Heidelberger Lehrtexte . Laux, H. (2007). Entscheidungstheorie, 7., überarbeitete und erweiterte Auflage. Berlin Heidelberg . Lehner, J. (2004). Strategy Implementation Tactics as Response to Organizational, Strategic, and Environmental Imperatives, Management Revue , 15 , 460–480. Mankins, M.C., and Steele, R. (2005). Turning great strategy into great performance, Harvard Business

Open access

Laurian Gabriel Tănăsescu

://data.gov.ro . Wang, Y., Wang, N., Jiang, L., Yang, Z., & Cui, V. (2016). Managing relationships with power advantage buyers: The role of supplier initiated bonding tactics in long-term buyer–supplier collaborations. Journal of Business Research, 69(12), 5587-5596.

Open access

Corina Pelau, Daniela Serban and Alexandra Catalina Chinie

://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/, Accessed on: 6.03.2017 Odekerken-Schröder, G.; De Wulf, K.; Schumacher, P. (2003). Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality, Journal of Business Research, 56(3), 177-190. Orth, U.R.; Limon, Y.; Rose, G. (2010). Store-evoked affect, personalities, and consumer emotional attachments to brands, Journal of Business Research, 63, 1202-1208. Pop, N. Al.; Pelau, C. (2011). Cognitive and emotional reactions in the buying decision and their