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Dominyka Venciūtė

, A., Losada, F., Ruzo, E., Díez, J. A. (2010). Implications of Perceived Competitive Advantages, Adaptation of Marketing Tactics and Export Commitment on Export Performance // Journal of World Business. Vol. 45(1), pp. 49–58. doi: 10.1016/j.jwb.2009.04.004. 42. Novak, T. P., Hoffman, D. L., Yung, Y. F. (2000). Measuring the Customer Experience in Online Environments: A Structural Modeling Approach // Marketing science. Vol. 19(1), pp. 22–42. doi: 10.1287/mksc. 43. Oktemgil, M., Greenley, G. (1997). Consequences of High and Low Adaptive

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Aidan Duane and Philip O’Reilly

, organisations are increasingly deploying social media internally to enhance their knowledge management and intra-firm collaboration efforts ( Benbya and Van Alstyne, 2010 ; Zeiller and Schauer, 2011 ) and to transform the relationship and norms of behaviour among organisations, staff and consumers ( Aral et al., 2013 ). This environment represents a shift that requires the development of new strategies and tactics ( Godes et al., 2005 ). Social media may also transform how organisations engage with staff, enabling them to create dynamic relationships with remote experts

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Justin Doran and Geraldine Ryan

.A. Cohen S.G. Mohrman A.M. 1995 Designing Team-Based Organizations: New Forms for Knowledge Work San Francisco, CA Jossey-Bass Mumford, M.D. (2000). ‘Managing creative people: Strategies and tactics for innovation’. Human Resource Management Review , 10: 3, 313-351. 10.1016/S1053-4822(99)00043-1 Mumford M.D. 2000 ‘Managing creative people: Strategies and tactics for innovation’ Human Resource Management Review 10 3 313 351 Mumford, M.D. (ed) (2012). Handbook of Organizational Creativity , London: Elsevier. Mumford M.D. 2012 Handbook of

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Jeff Hughes and Joe McDonagh

established ( Yin, 2009 ). Each of these four tests has specified tactics by which researchers can be guided for case-based studies. The tests are as follows: Construct validity : it involves the identification of appropriate operational measures for the topic of investigation. Internal validity : it seeks to establish a causal relationship and is used only for explanatory or causal studies and not for descriptive or exploratory studies. Due to the exploratory nature of the current study, this test does not directly apply. External validity : this defines the

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Markku Sotarauta

, steering and democracy. Oxford: Oxford University Press. Rhodes, R. A. W. (2000). Governance and public administration. In J. Pierre (Ed.), Debating governance: Authority, steering and democracy (pp. 54-90). Oxford: Oxford University Press. Riggio, R. E., Chaleff, I., & Lipman-Blumen, J. (2008). The art of followership: How great followers create great leaders and organizations. San Francisco: Jossey-Bass (a Wiley imprint). Sotarauta, M. (2009). Power and influence tactics in the promotion of regional development: An